Men’s grooming products, especially in the luxury segment, often lack innovation and variety. The products that are found are dull and repetitive. Darrell Spencer entered Shark Tank with confidence and a clear vision. From the beginning, his mission was simple and clear: to simplify and elevate the men’s grooming experience.
Darrell was a resident of Chicago and had professional experience with big companies like Google, Meta, and LinkedIn. Even though he was successful in his field, he noticed a major problem in the market that was ignored by other beauty companies. The gap was that men’s grooming products were so limited compared to women’s.
As a Black man, he wanted to introduce or launch a product in the market specifically designed to meet the skincare needs of Black men while promoting representation and confidence by carefully examining their skin needs.
And here the innovation of Crowned Skin came into being. Their brand immediately gained huge recognition after a few months of launch.
Darrell appeared on Shark Tank seeking $500,000 for 5% equity in his company, whose valuation was $10 million.
Here we will discuss their brand, sales, profit, backstory, and whether they secured the deal or not.
Crowned Skin Net Worth 2026
Darrell Spencer went on Shark Tank asking for $500,000 for 5% of his company. This meant he valued Crowned Skin at about $10 million. He secured a deal with Rashaun Williams for $500,000 for 10% equity in his company, along with a $1 royalty per unit until $1 million was paid back. After the show aired, Crowned Skin built strong momentum through TikTok Shop, became the No. 1 men’s grooming brand on TikTok Shop, reached Top 50 in Amazon’s men’s grooming category, and the company says it generated eight figures in sales within its first year while expanding its customer base to over 100,000 shoppers. With rapid online growth, strong brand exposure, and continued traction in men’s grooming, Crowned Skin’s current net worth in 2026 is estimated to be between $12 million and $18 million.
Did Crowned Skin Get a Deal on Shark Tank?
Yes, Darrell successfully secured a deal with William. At the beginning, he was asking $500,000 for 5% equity, but he secured the deal from William for 10% equity.
This was a strong and strategic deal for the founder because, from the start, he impressed the Sharks with his clarity, confidence, and strong business numbers, which clearly demonstrated his strong business potential.
He got two offers from the Sharks. The first one was a joint offer from Kevin and Barbara, which was $500,000 for 20% equity + $2 royalty per unit until $500,000 was paid back, and $0.25 royalty in perpetuity.
The other was from William: $500,000 for 10% equity + $1 royalty per unit until $1 million was paid. When he heard this offer from William, Darrell did not negotiate about anything. He secured the deal with William.
Crowned Skin Shark Tank Deal Table
| Shark(s) Name | Offer & Demand | Accepted? |
| Rashaun Williams | $500,000 for 10% + $1 royalty until $1M paid | Yes |
| Kevin O’Leary + Barbara Corcoran | $500,000 for 20% + royalties | No |
| Lori Greiner | Out | No |
| Daymond | Out | No |
Founders’ Backstory
Darrell Spencer’s story combined inspiration and strategy. He worked at the biggest tech companies like Google, Meta, and LinkedIn before launching Crowned Skin, from where he gained experience in branding, target audience, business planning, and online growth. But that was not the end of his journey.
In 2020, he launched a brand, Kings Crowning, where they made satin-lined caps for men. They became successful in this business in no time and reached seven figures with their innovative plan and marketing strategy. This brand was like his baby, which gave him the confidence to do something bigger.
And here the idea for Crowned Skin came into his mind. He observed a major gap in men’s grooming as compared to women’s. His motive was simple from the beginning: to introduce a brand into the market that gave confidence to men.
Crowned Skin Shark Tank Pitch
Darrell entered Shark Tank and started his pitch with positive energy and confidence. He not only introduced a skincare brand for men, but one that was designed to moisturize and magnetize. Everyone felt attracted by its fragrance.
He highlighted the problem that men’s grooming products were limited and hard to find. Then he mentioned the solution, which was Crowned Skin moisturizer, made from natural ingredients.
This product not only hydrates or moisturizes the skin but also works as cologne. The Sharks also tried the product themselves and were impressed by its fragrance and texture.
He mentioned that their products are for direct customer use, heavily influenced by social media, and have become the No. 2 men’s grooming product on TikTok.
Shark Questions & Reactions
The Sharks were really curious about and invested in this product and wanted to know about it in detail for a better understanding.
Kevin O’Leary was concerned about marketing, competition, and signaling. Darrell confidently replied about his product quality, ingredients, and fragrance, which made it stand out from other products.
When Darrell mentioned that his company crossed $2 million in sales in a single month, everyone’s reaction immediately changed. This excited them to know more about the margin and pricing.
William asked a question about yearly performance and future goals. Darrell replied with confidence that they made:
- $3.8 million in 2024
- $7.5 million current run rate
- Projected $14–15 million for the year
Everything about Crowned Skin was highly impressive and positioned it as one of the biggest businesses on the panel.
Lori Greiner was concerned about the pricing and cost. Darrell replied in a way that impressed her and showed a huge margin. He mentioned that they made it for $5 and sold it for $36.99.
All the Sharks really liked the product, concept, margin, and profit, which was beneficial for them.
Sharks Negotiation & Discussion
After getting two deals from the Sharks, the negotiation immediately turned competitive.
Kevin and Barbara came together and made an offer: $500,000 for 20% equity + $2 royalty per unit until $500,000 was paid back, then $0.25 royalty in perpetuity.
And William gave him an offer of $500,000 for 10% equity + $1 royalty per unit until $1 million was paid. At this point, the deal became competitive, as multiple Sharks showed strong interest in the business.
He carefully examined the offers and went with Williams’ offer, which was a more founder-friendly offer with less risk of loss.
Why Some Sharks Said No
Some Sharks said no to the investment because of the following concerns. They were concerned about competition, as there were a lot of brands already present in the market. They thought that social media reliance, like TikTok, was not an innovative idea because these platforms are unpredictable. That’s why they said no to the investment.
Crowned Skin Shark Tank Update 2026
As of 2026, Crowned Skin is still in business and actively selling through its website, with live product listings also appearing on Walmart. The brand now says it is the #1 men’s grooming brand on TikTok Shop and a top seller on Amazon, showing stronger marketplace traction than the article covered. Its website also claims more than 100,000 happy customers, pointing to continued growth after the episode aired. There is no public sign that Crowned Skin has shut down, and the company appears to be expanding its reach through bundles, subscriptions, and wider online distribution.
Product Features & Availability
Crowned Skin products are designed for daily use by focusing on natural ingredients.
- They used shea butter for hydration.
- For a smooth texture, they used sunflower wax.
- Jojoba oil was used for skin nourishment.
With this product, users get skincare and fragrance in a single item. Customers can buy it for $36.66 on their official website and get updates through their Instagram account.
What Happened To Crowned Skin after Shark Tank?
After the episode aired, their product got global recognition, which boosted their brand’s sales and online traffic.
They secured the deal with William, and with the help of investment and mentorship, they introduced different fragrances and products into the market.
They already won the partnership with Walmart after winning the golden ticket, which opened the doors for new opportunities.
Conclusion
Crowned Skin is the best example of when innovation meets vision. Darrell was the first one to notice this major gap in the beauty market, that men also need grooming products. His presence on Shark Tank not only allowed him to secure the deal but also showed his business’s potential globally.
They got huge orders, which increased their sales. His brand dares to reach heights with its hard work and strategy. If the brand continues its current growth, it has the potential to become a leading name in the men’s grooming industry.
Hi, I’m Sandiya Kanwal! I’m in my final semester of my bachelor’s degree and I have a strong passion for sharing the inspiring stories of entrepreneurs. Writing for SharkTankInsights.com helps me explore how creative people turn simple ideas into successful businesses. I enjoy learning from their challenges, strategies, and achievements, and I love inspiring readers who dream of building something great.
