Entrepreneurs Zoya and Alex presented a unique new food product called Finneato Fysh Foods in this Shark Tank episode. They arrived looking for $150,000 for ten percent of their business. They presented Finneato a plant-based seafood substitute that may be used in sushi, ceviche, and poke recipes in place of raw Fysh. The entrepreneurs sought to address a significant issue. Although many people appreciate eating raw Fish there are certain hazards such as microplastics and mercury parasites.
Finneato Fysh Foods makes a Fysh substitute that tastes and feels like real Fysh but doesn’t have these problems by using plant ingredients. The Sharks were given the opportunity to sample the product, which featured ceviche, smoked lox, and spicy tuna served over crispy rice. They thought the taste was delicious. Will the entrepreneur get a deal on Shark Tank? Check out Finneato Fysh Foods’ update to find out!
Fysh Foods Net Worth Shark Tank Update 2025
Zoya and Alex asked for a $150,000 investment in exchange for 10% equity in Finneato Fysh Foods. This meant they valued their company at $1.5 million. They made a deal with Daniel Lubetzky for $150,000 in exchange for 30% of their company, which valued Finneato Fysh Foods at $500,000. After the show aired, Finneato Fysh Foods saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Finneato Fysh Foods in 2025 is about $665,500.
In our Finneato Fysh Foods update research, Finneato Fysh Foods is still operating. The business of plant-based seafood is still growing. More people visited Finneato Fysh Foods after the Shark Tank program particularly those looking for plant-based and sustainable food options. Because more people are aware of the health and environmental hazards associated with traditional seafood there is a greater demand for vegan seafood substitutes. Under Daniel Lubetzky’s direction, the business increased its retail and business-to-business presence. Finneato Fysh Foods has expanded to cater to regional and national markets in addition to local eateries.
In terms of a Finneato Fysh Foods update, Yes, Finneato Fysh Foods was given a Shark Tank contract. Only Daniel Lubetzky made an offer after Zoya and Alex first requested $150,000 in exchange for 10% of the business. He made an offer of $150,000 for a 40% share. Following negotiations, he lowered his demand to thirty percent. Alex and Zoya agreed to the terms and joined Daniel as partners. This agreement provided them with the capital and guidance they required to grow the business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daniel Lubetzky | $150,000 for 40% equity | #1 $150,000 for 20% equity #2 $150,000 for 35% equity #3 $150,000 for 25% equity# 4 $150,000 for 30% equity | Yes to 4th offer |
| Mark Cuban | Out | N/A | N/A |
Finneato Fysh Foods Shark Tank Pitch
Finneato Fysh Foods was founded by Zoya and Alex to make eating raw Fysh safer. They sought to address environmental issues and health hazards. Mercury microplastics and parasites can be found in raw Fysh. These are particularly dangerous for those with weakened immune systems and pregnant women. Zoya has experience as a personal chef. Her goal was to create a Fysh-like product without these dangers. Alex has media and culinary experience. He was a co-founder of BuzzFeed Tasty. This culinary platform gained a lot of popularity. He contributed to spreading Finneato ‘s vision and message thanks to his 10 years of content creation experience. Zoya and Alex used their expertise to create a brand for seafood lovers seeking safer solutions.
It took a lot of effort to make Finneato. A product that replicates the flavor and texture of actual Fysh had to be developed. Raw Fish has a feel that many plant-based goods lack. This texture is crucial for sushi and related foods. Zoya and Alex used sea algae and organic root vegetables. They developed the taste and feel through a unique fermenting technique. They also had to deal with a lack of funds. Women, particularly women of color, have difficulty obtaining venture capital or VC funding. Zoya and Alex came to Shark Tank as a result of this. They were looking for an investor that could support the expansion of their company.
On Shark Tank, Zoya and Alex advertised their product. They demonstrated their concern for resolving issues related to raw Fysh. They also discussed their understanding of plant-based diets. Zoya described how vegetables, sea algae, and fermentation are used to make Finneato. She emphasized the nutritional value of the product. Finneato is rich in fiber, iron, and omega-3 proteins. It is also more affordable for eateries since it keeps fresher longer than actual Fysh. The price of Finneato ranges from $10 to $13 per pound. A pound of real sashimi-grade Fysh costs between $20 and $40.
Finneato is sold as frozen Fysh fillets to caterers and restaurants. When Lori enquired about their retail packaging, Zoya said that due to financial constraints they currently exclusively sell to restaurants. With three million followers, Kevin and the other Sharks questioned why they weren’t selling directly to consumers. Kevin said they ought to leverage this following to connect with those who are considering plant-based Fysh. Zoya and Alex clarified that they sell to eateries to ensure that chefs prepare food correctly.
To learn more about Finneato Fysh Foods, the sharks asked a lot of questions. Is there any real Fysh in the product? Robert wondered. Alex claimed that it was entirely plant-based. The Sharks sampled the food. He adored the ceviche. The texture and flavor impressed him. Daniel loved the taste as well. “It felt like real Fysh,” he remarked. The Sharks enquired about the company’s business concept and sales.
“They sold about fifty thousand dollars worth of products,” Zoya explained. They supplied neighborhood eateries in Los Angeles. Ten to thirteen dollars was the price they charged for each pound. They made it for roughly four dollars. This cost less than the actual Fysh. Finneato was therefore a cost-effective choice for eateries.
Kevin questioned why they weren’t concentrating on selling to customers directly. He believed that by leveraging their big social media following, they could increase sales. He felt let down that they weren’t leveraging social media to boost sales. He believed they could expand more quickly if they sold directly to consumers. Zoya clarified that they were short on funds. Kevin remained unconvinced.
Their decision to sell B2B was endorsed by Lori. She knew why they had begun in this manner. Mark Cuban recognized the benefits of selling to eateries as well. However, he cautioned that expanding quickly through a wholesale firm could be challenging.
The Sharks enquired about other brands of plant-based seafood. According to Zoya, they had two primary rivals. One made use of food colouring which was prohibited throughout Europe. The other was a Silicon Valley business that had raised $20 million. But there were no culinary specialists on that company’s staff. Zoya thought her product had a superior flavor. According to her, the substances were more natural.
Additionally, the Sharks questioned why Zoya and Alex hadn’t raised capital from venture capital firms. According to Zoya women only receive a small portion of venture capital funding. Funding for women of color is far lower. According to Kevin investors on Shark Tank are just concerned with the possibility of making money. The Sharks don’t consider a founder’s history.
Four Sharks left after trying the product and asking questions. Kevin believed that they ought to be selling directly to customers and disliked the emphasis on business-to-business transactions. Sales figures did not impress Robert but the product did. Although Lori believed the B2B model might teach them a lot, she felt it was too soon to make an investment. Mark liked the idea but thought scaling the business would be difficult.
The only Shark to make an offer was Daniel. He thought the product had potential and loved the flavour but he was aware that developing the brand would require a lot of work. He made a far larger offer than Zoya and Alex did at first $150,000 for 40 percent of the business.
Zoya responded with 20% since she thought 40% was excessive. Afterward, Kevin urged her to carefully consider the choice stating that it might be her opportunity to prevent future financial difficulties. Then Daniel reduced his offer to thirty-five percent. Zoya responded with twenty-five percent. At last, they accepted Daniel’s offer of thirty percent. Daniel became Zoya and Alex’s new partner after they left the Tank.
What Went Wrong With Finneato Fysh Foods On Shark Tank?
A number of sharks rejected Finneato Fysh Foods for various reasons. Instead of selling to restaurants, Kevin thought the founders should concentrate on direct-to-consumer sales using their social media following. He was frustrated that they weren’t making use of the possibilities for online sales.
Robert thought the food tasted fantastic but he was worried about their low sales and felt they needed more recognition. Concerns about growing a wholesale business strategy were similar for Mark. Lori preferred the business-to-business strategy but she wasn’t prepared to make an early investment.
Product Availability
Raw Fish substitutes made from plants are available from Finneato Fysh Foods. They provide selections including yellowtail and tuna salmon, which are prepared from natural ingredients, sea algae, and vegetables. Nutrients like fiber, iron, and omega-3 protein are included in the product. Finneato is intended for usage in sushi, poke, and ceviche dishes served in restaurants. Restaurants and food service companies currently purchase Finneato Fysh Foods. They sell frozen Fish fillets that are less expensive than sashimi-grade Fysh. Their website offers direct sales of their goods and they intend to eventually enter the retail market.
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Conclusion
Finito Fish Foods’ plant-based seafood option appeared on Shark Tank with great success. They landed a deal with Daniel Lubetzky in spite of the Sharks’ harsh inquiries and criticism. They will be able to scale their firm and even enter retail sectors with Daniel’s financing and mentoring. Through this collaboration, Zoya and Alex can expand their business while offering a delicious and healthy seafood substitute. Finito Fish Foods appears to have a bright future as they collaborate with Daniel to broaden their client base and introduce plant-based fish.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








