Matt and Emily Griffin created the Baker’s Edge brownie pan to solve a problem for bakers. They noticed that the best part of brownies is the chewy edges, especially the corners. They wanted to make a pan that would give every brownie the corner treatment.
Their goal was to make the perfect brownie pan that would make home bakers’ treats stand out. They also developed the Better Muffin Pan with special features. Their idea was to improve baking tools for better results.
They appeared on Shark Tank asking for $400,000 in exchange for 20% equity in their company. Will the entrepreneur get a deal on Shark Tank? Check out the Packback update!
Baker’s Edge Net Worth Shark Tank Update 2025
Matt Griffin and Emily Griffin went on Shark Tank asking for $400,000 for 20% of their company. This meant they thought their business was worth $2,000,000. They made a deal with Lori Greiner for $400,000 for 30%, lowering the valuation to $1,333,333. The episode was aired on May 16, 2014. The company was later acquired by Sorfeo Brands in 2022 and continues to sell its products. Using the default 10% yearly growth method, the current net worth of Baker’s Edge is estimated to be around $3–4 million in 2025.
After appearing on Shark Tank Baker’s Edge faced a difficult time. The company had great success early on. They sold $5.8 million in sales in the first eight years. Their brownie pan was featured in Oprah Magazine’s “Favorite Things” list. This helped them gain popularity and sales. However, after that peak, their sales dropped. By 2012 the company only made $256,000.
This was a sign that they needed a new idea to keep growing. After the Shark Tank pitch, the company continued to work hard on improving its products. In 2022, the company was acquired by Sorfeo for an undisclosed amount. Their products are still sold online through Amazon and the Baker’s Edge website. The company is still in business and continues to offer innovative bakeware.
No, Baker’s Edge did not get a deal on Shark Tank. The founders, Matt and Emily Griffin, asked for $400,000 in exchange for 20% equity. The sharks were not impressed by the company’s progress. Mark Cuban was the first to drop out. He felt that the company had plenty of time to come up with new ideas and did not need the investment. Robert Herjavec was next.
He thought the Griffins were too comfortable. They were not showing enough effort to increase their sales after years of flat growth. Kevin O’Leary did not think the company had potential. He called it a flash in the pan. Lori Greiner and Barbara Corcoran agreed that the Better Muffin Pan was not a good enough idea to save the business. All the sharks turned them down. Despite leaving without a deal, the company continued its journey.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Baker’s Edge Shark Tank pitch
Matt and Emily Griffin had a deep passion for baking. Matt’s experience was in engineering, whereas Emily was a chef specializing in pastries. They observed that the most enjoyable aspect of brownies was the edges. Thus they chose to design a pan that would provide each brownie with the chewy edge experience. They created the Baker’s Edge brownie pan. It was unlike conventional pans.
The unique design enabled the batter to distribute uniformly across the entire pan. This indicated that every brownie piece would possess an edge. The duo launched their enterprise with an emphasis on developing creative baking items designed to simplify home baking. During the initial stages of product development Matt and Emily encountered numerous obstacles. They needed to determine how to develop a distinctive and practical design.
They dedicated numerous hours in the kitchen experimenting with their concepts. The greatest difficulty was ensuring the pan functioned flawlessly. They desired it to bake uniformly and deliver the ideal chewy edges. The pair needed to discover a method to promote the product. They needed to persuade bakers that their pan was superior to the ones they commonly used. Despite these difficulties, Matt and Emily stayed dedicated to their concept.
They thought that their pan could alter how individuals made brownies. They put in significant effort to refine the design and launch it commercially. They needed to discover methods to expand their business. This involved developing new items such as the Improved Muffin Pan. Their commitment and enthusiasm for baking fueled the success of their company.
When Matt and Emily Griffin showcased their product on Shark Tank they did so with enthusiasm. They described the functionality of the Baker’s Edge brownie pan. They demonstrated to the sharks that it was intended to provide each brownie slice with the chewy corner experience. They additionally launched their Enhanced Muffin Pan. This pan was created to bake muffins more uniformly with improved bases.
Matt and Emily stated that their pans were one-of-a-kind and could enhance the baking experience. The founders sought $400,000 for a 20% stake in their company. They sought assistance from the sharks to develop their business and broaden their product range. They stated that they had generated $5.8 million in sales over their initial eight years. Nonetheless, their sales have declined lately.
They believed the sharks might aid them in making a change. The sharks were doubtful about the venture. They believed the company reached its high point during the Oprah era and has been struggling ever since. They also inquired about the capabilities of the Better Muffin Pan. The investors doubted that the business could keep expanding without a robust new product. They were not persuaded that the company required their investment.
The sharks posed numerous questions throughout the pitch. They were interested in understanding how the product operated and how it could assist bakers. Robert Herjavec inquired of Matt about the company’s strategy to boost its sales following a downturn. Matt described that they were developing new items such as the Improved Muffin Pan.
He mentioned that this pan would be more suitable for baking muffins and cupcakes. Nonetheless, the sharks were not amused. They believed the muffin pan lacked sufficient innovation.
Mark Cuban inquired about the design of the product and what set it apart from other pans. Matt described how the Baker’s Edge pan featured a distinctive design that enabled the batter to distribute evenly throughout the pan. This design guaranteed that each brownie piece featured an edge. He also clarified that the Better Muffin Pan was crafted to create muffins with enhanced bottoms and prevent warping.
Regardless of these justifications, the sharks remained skeptical that the company possessed a sufficiently promising future.
Kevin O’Leary inquired whether the company was making a profit. Matt clarified that the firm had generated $5.8 million in revenue. Nonetheless, he also noted that sales had dropped. Kevin was dissatisfied with the company’s absence of progress. He sensed that the company was stagnant and that it wasn’t valuable to invest in.
Lori Greiner inquired whether the company had a strategy to increase sales. Matt mentioned that they were developing the Better Muffin Pan but Lori doubted it would suffice to revitalize the business. Barbara Corcoran concurred with Lori, believing that the Better Muffin Pan was inadequate to support the company’s growth.
The sharks were not impressed with the product or the business. Mark Cuban was the first to drop out. He said that the company had not come up with anything new in a long time. He felt that the Griffins could come up with something better but they did not need his investment. Robert Herjavec was the next to drop out. He said that the Griffins seemed too comfortable with their business.
He thought they were not showing enough effort to grow the company. Kevin O’Leary did not think the business had long-term potential. He called it a flash in the pan. He did not think the company could make a comeback. Lori Greiner and Barbara Corcoran also dropped out. They did not believe that the Better Muffin Pan was a good enough product to save the business. They felt that the company had peaked and that it was not worth investing in. The Griffins left the Shark Tank without a deal.
What Went Wrong With Baker’s Edge On Shark Tank?
Baker’s Edge did not secure a deal because the sharks did not believe in the company’s future. The company had lost sales and did not have a strong new product. The Better Muffin Pan was not innovative enough to convince the sharks. The Griffins were unable to show the sharks that their business could grow again. The lack of new ideas and the flat sales made the sharks hesitant to invest.
Product Availability
The Baker’s Edge products are still available for purchase today. They can be found on Amazon and the Baker’s Edge website. The products are designed to improve the baking experience for home bakers. The Baker’s Edge brownie pan continues to be a popular product for those who love chewy brownies.
The Better Muffin Pan is also available for those who want to bake better muffins with even bottoms. The company has expanded its product line and continues to sell its pans online.
Conclusion
Baker’s Edge had a tough time on Shark Tank but their journey did not end there. Despite leaving without a deal the company continued to work hard. They were eventually acquired in 2022 and their products are still available today. The Baker’s Edge pans continue to help home bakers create perfect treats.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
