Kevin Tibbs and Tim Barklage founded Better Life to address a significant issue. Numerous cleaning products include hazardous substances. These substances pose a risk, particularly for infants and young children. Infants frequently move by crawling or scooting throughout the house. They may come into contact with these dangerous cleaners. Kevin and Tim aimed to create an improved method for cleaning.
They developed a cleaning product derived from plants that is safe. The item is efficient and environmentally friendly. They presented their product to the Sharks on Shark Tank and sought a deal. They requested $400,000 in exchange for 7% ownership of their company. They aimed to expand their brand and connect with more clients. Will the entrepreneur get a deal on Shark Tank? Check out the Better Life update to find out!
Better Life Net Worth Shark Tank Update 2025
Tim Barker and Kevin Tibbs went on Shark Tank asking for $400,000 for 7 % of their company. This meant they thought their business was worth $5,714,286. They made a deal with Lori Greiner for $400,000 for 17 %, lowering the valuation to $2,352,941. The episode was aired on November 8, 2013. The natural cleaning-product brand was later acquired by Bissell in 2018 and continues to operate under its parent company. Using the default 10 % growth method, the current net worth of Better Life is estimated to be around $20–25 million in 2025.
Following its appearance on Shark Tank, Better Life performed successfully. The business is still operating today. They continued to expand and market their plant-based cleaners. Their items can be found in large retailers such as Whole Foods and Crate & Barrel. They have additionally grown their online presence. Better Life items can be found on Amazon.
They also market their products on their personal website. The business has maintained its success following Shark Tank. The agreement they reached with Lori Greiner greatly assisted them. She succeeded in placing their product in additional stores. This enabled them to boost sales.
Yes, Better Life got a deal on Shark Tank. They were asking for $400,000 in exchange for 7% of their company. Lori Greiner offered them $400,000 for 17% of the company. Tim and Kevin were not sure about the deal at first. They wanted to keep more of their company. They asked if Mark Cuban had an offer. Mark Cuban offered $800,000 for 20%. Lori then dropped Mark as a partner.
She said she could help the company on her own. In the end, Tim and Kevin accepted Lori’s offer. They agreed to give her 17% of the company. After paying back the $400,000, their equity would go back to 7%.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | $400,000 for 17% equity | N/A | Yes |
| Kevin O’Leary | $400,000 for 5% equity | N/A | N/A |
| John Paul DeJoria | $400,000 for 20% equity | N/A | N/A |
| Mark Cuban | $800,000 for 20% equity | N/A | N/A |
Better Life Shark Tank pitch
Kevin Tibbs and Tim Barklage were on a mission. They aimed to develop a more secure method for cleaning. Numerous home cleaning products contain a lot of chemicals. These substances can be hazardous, particularly for young ones. Kevin and Tim aimed to create a difference. They chose to develop a cleaner made from plants. Their cleaner was both safe and effective.
It performed better than several typical cleaning products. They aimed to ensure that their product would not cause harm to anyone. They put in a lot of effort to develop a cleaner that was effective and environmentally friendly. Their aim was to maintain cleanliness and safety in homes simultaneously. When they began initially, it wasn’t simple. They encountered numerous obstacles.
The market for cleaning products was extremely competitive. They needed to discover a method to be distinctive. They had to ensure their product was cost-effective as well. Getting stores to stock their product was challenging. They invested significant time and resources in efforts to establish their brand. In spite of the difficulties, Kevin and Tim persisted without giving up. They had faith in their product. They thought it might assist individuals.
Kevin and Tim felt anxious when they presented Better Life on Shark Tank. However, they had faith in their product. They demonstrated to the Sharks the effectiveness of their cleaner. They showed it on a surface that had come into contact with raw chicken. They clarified that their cleaner was far more secure than other cleaning products.
Their product was crafted using ingredients derived from plants. It was harmless to consume if someone unintentionally touched it. The Sharks found the demonstration impressive.
Kevin stated that they had previously achieved $2.1 million in sales. They had been in sales for roughly four years. They had provided merchandise to retailers such as Whole Foods and Crate & Barrel. However, they continued to invest significantly in the brand. Kevin mentioned that they generated a profit of only $115,000 since the majority of the sales were reinvested into expanding the business.
The Sharks were curious about the product. They were interested in learning more about how it functioned. They inquired about the components. Kevin and Tim described that their product consisted entirely of all-natural, plant-derived ingredients. They described how the product was secure for households. Lori Greiner inquired about the sales numbers.
Kevin mentioned that they generated $2.1 million in sales in just the previous year. Kevin O’Leary inquired why the business wasn’t generating greater profits. Kevin mentioned that a significant portion of the profit was being reinvested into the company.
The Sharks were interested in understanding their strategy for expanding the business. Kevin and Tim shared that they were seeking assistance from the Sharks to grow their number of stores. Lori Greiner mentioned she could assist them in entering Bed Bath & Beyond and QVC. She thought that their product possessed significant potential. She might assist them in reaching additional customers.
The other Sharks inquired about the expense involved in manufacturing the product. Tim and Kevin clarified that it was inexpensive to produce, yet they continued to invest heavily in marketing and expansion. They required additional funding to assist them in growing.
The Sharks held varying views on the agreement. Lori Greiner was the initial one to propose a deal. She proposed $400,000 in exchange for 17% of the business. She was confident that she could assist them in expanding the business. Kevin O’Leary proposed an alternative deal. He proposed $400,000 but sought 5% ownership. He additionally proposed the cash as a loan with an interest rate of 10%.
John Paul DeJoria proposed an offer as well. He aimed to invest $400,000 for a 20% stake in the company. He claimed he would assist them in taking the brand global. Daymond John also presented an offer. He sought $500,000 for 20% ownership of the company. Tim and Kevin felt uncertain. They inquired whether Mark Cuban had made an offer. Mark Cuban proposed $800,000 in exchange for 20% ownership of the company.
However, he wished for Lori to accompany him in the arrangement. Lori had no desire to collaborate with Mark. She preferred to manage the deal on her own. Tim and Kevin ultimately chose to accept Lori’s proposal. They consented to provide her with 17% of the business. They also concurred that after the loan was paid off, they could reclaim 10% of that equity.
What Went Wrong With Better Life On Shark Tank?
Better Life had a strong pitch, but not all Sharks were sold on the idea. Kevin O’Leary didn’t believe in the product’s ability to make a lot of money. He offered a loan deal instead of equity. He thought the business might need a lot of cash to grow. John Paul DeJoria also wanted a bigger piece of the company. Daymond John was interested but wanted a larger equity share.
It was clear that there were disagreements over the value of the company. But despite these challenges, Lori believed in the product and saw its potential. She made a deal and helped the company grow.
Product Availability
Better Life is a great product. It is a plant-based cleaner that works well. The product is available online and in many stores. You can buy it on Amazon or on the Better Life website. The product is sold in stores like Whole Foods and Crate & Barrel. It is a versatile cleaner. You can use it on counters, floors, glass, and many other surfaces. It is a safe choice for families. The product is reasonably priced and affordable. Better Life continues to do well in stores and online.
Conclusion
Better Life has come a long way since its time on Shark Tank. Kevin and Tim have continued to grow their company. They are still selling their product in many stores. Lori Greiner’s help has been valuable in getting the product into more places. The company is still going strong.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
