Finding plant-based foods that are both nourishing and filling can be difficult for eating healthily. Fish-based traditional sushi doesn’t satisfy everyone’s dietary requirements, particularly for vegans who desire sushi without sacrificing flavor. Beyond Sushi provides a vegan take on the well-known cuisine by creating inventive, delectable rolls with fruits, vegetables, and whole grains.
Chef Guy Vaknin founded the company with the goal of reinventing sushi by offering a completely plant-based cuisine that appeals to both vegans and non-vegans. He introduced a healthy alternative to sushi that even fish lovers might enjoy.
Guy Vaknin presented Beyond Sushi to the Sharks during Season 10 of Shark Tank to raise money to open a restaurant on the West Coast. The entrepreneur requested for $1,500,000 in exchange for 25% equity of West Coast operations + 5% of East Coast operations. Did the entrepreneur get a deal on Shark Tank? Check out our Beyond Sushi update to find out!
Beyond Sushi Net Worth Shark Tank Update 2025
Guy Vaknin asked for a $1.5 million investment in exchange for 25% equity of West Coast operations and 5% of East Coast operations in his company. This meant he valued Beyond Sushi’s West Coast operations at $6 million. He made a deal with Lori Greiner and Matt Higgins for $1.5 million in exchange for 30% of Beyond Sushi’s West Coast operations and 15% of its East Coast operations. This new deal valued Beyond Sushi’s West Coast operations at $5 million. After the show aired, Beyond Sushi saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Beyond Sushi is about $7.3 million.
As for the Beyond Sushi update, Beyond Sushi has survived and prospered after going on Shark Tank, especially in New York City. Even though the agreement with Lori Greiner and guest Shark Matt Higgins was not finalized, Beyond Sushi kept expanding and is apparently making around $5 million a year. Guy Vaknin put his plans for West Coast development on hold and concentrated on New York, where he now runs three locations.
To meet the demand for vegan choices and uphold his reputation as a pioneer in vegan sushi, he debuted a new menu in 2022 that features even more inventive plant-based delicacies.
Yes, Guy got the deal on a shark tank with Matt Higgins and Lori Greiner. Initially, Guy requested $1,500,000 in exchange for 5% of his East Coast operations and 25% of his West Coast operations during the pitch. After some negotiating, Matt Higgins and Lori Greiner came up with an offer of $1,500,000 for 15% of Beyond Sushi’s East Coast operations and 30% of its West Coast activities.
| Shark(s) name | Offer & Demand | Matt Higgins and Lori Greiner | Accepted? |
| Matt Higgins and Lori Griener | $1.5 million for a 30% stake of West Coast operations + 15% of East Coast operations | $1.5 million for a 30% stake of West Coast operations + 12% of East Coast operations | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Beyond Sushi Shark Tank pitch
Chef Guy Vaknin was motivated to start Beyond Sushi in order to provide a plant-based substitute for sushi. His goal was to eliminate the need for fake meats and make healthy eating tasty and accessible. However, creating a vegan sushi company wasn’t without its difficulties. It took time and effort to educate consumers about the advantages and distinctiveness of plant-based sushi, and it was first challenging to get them to embrace sushi without fish.
Guy highlighted the brand’s usage of fruits, veggies, and nutritious grains while sharing his love of vegan sushi in his pitch. He displayed his best-selling products, such as the Sunny Side and Mighty Mushroom rolls, and explained that they cost him $1.50 to produce each eight-piece roll, which retails for $7.50.
Although this development had resulted in a $300,000 loss the year before, Guy disclosed that Beyond Sushi had six outlets in New York and talked about his plan to expand to the West Coast. Keep reading our Beyond Sushi update to see what happens next!
Mark Cuban questions about the calories in the food. The founder responded average calories are 280 for a roll.
Lori Griener asked about the price and the cost of the eight-piece roll. The founder replied it cost $7.50 for customers and $1.50 to make.
The founder also added that they have six locations.
While discussions with Matt Higgins, the founder revealed his partner owns 25% and he owns 75% of the East coast.
Mark Cuban asked about last year’s sales. Guy responded that last year he did $4 million with a loss of $272,000. He invested $160,000 in that year.
Daymond John enquired about the practicalities of the restaurant business before concluding he didn’t know enough about it to make an investment.
Kevin O’Leary left because he didn’t think it was investable and questioned the high valuation.
Mark Cuban had apprehensions regarding the appraisal and return on investment, which made him decline to invest.
Matt Higgins showed interest in the concept. Lori Greiner loved the idea as well and joined forces with Matt to offer Guy $1,500,000 in exchange for 15% of the East Coast and 30% of the West Coast operations. Guy accepted their offer.
Product Availability
From our Beyond Sushi update research, The menu of Beyond Sushi’s outlets in New York City still features sushi rolls, sandwiches, salads, and dumplings. The company is well-known for its inventive vegan products, which are made with real ingredients rather than fake meats. Each item has a different price, although an eight-piece roll usually costs about $7.50. On their official website Beyond Sushi, customers may view the entire menu and discover more about Beyond Sushi.
Conclusion
Through its Shark Tank journey, Beyond Sushi offered a novel vegan sushi substitute to the world. Despite not concluding his contract with the Sharks, Guy Vaknin’s commitment to providing tasty, plant-based food contributed to Beyond Sushi’s success in New York City.
Beyond Sushi has established a solid reputation in the healthy food industry because of its devoted clientele and the rising demand for vegan options. As Guy continues to influence the vegan cuisine world, fans are excited to see what fresh ideas he will unveil next.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
