Finding the time to prepare coffee is a problem for many individuals, particularly in the mornings when they have to rush to work or school. It can be annoying to have to rely on pricey store-bought coffee or to stand in long queues at coffee shops.
Ross Smith and Kweku Larbi came up with a solution to this issue: a portable coffee maker that could be used anywhere. The Brumachen portable coffee maker was created to enable coffee aficionados to get their caffeine fix on the go, whether they’re traveling, driving, or working remotely.
In Season 12, Ross and Kweku presented their idea to Shark Tank in the hopes of receiving funding. They want $1,000,000 in exchange for 10% of their company. Did the entrepreneur get a deal on Shark Tank? Check out our Brumachen update to find out!
Brumachen Net Worth Shark Tank Update 2025
Ross Smith and Kweku Larbi asked for a $1,000,000 investment in exchange for 10% equity in their company. This meant they valued their company at $10 million. Unfortunately, they did not make a deal with any of the Sharks, and the company’s struggles continued after the show. After the show aired, Brumachen saw a big increase in website traffic, sales, and social media exposure. However, due to ongoing challenges, the current net worth of Brumachen is $0.
Brumachen struggled to expand its business after its Shark Tank participation. Regretfully, the business did not succeed as planned. According to our most recent analysis, Brumachen has ceased operations. Their social media profiles haven’t been updated since January 2021, and while their website is still operational, all of their products are sold out.
After the performance, the business apparently found it difficult to maintain sales and client interest, which caused it to shut down.
No, Brumachen failed to land a Shark Tank agreement. The founders requested $1,000,000 in return for 10% of the business. But none of the sharks wanted to make an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Brumachen Shark Tank pitch
After observing how much time his employees were spending leaving construction sites to get coffee, civil engineer Kweku Larbi came up with the concept for Brumachen. In order to save time and increase accessibility to coffee, he was motivated to design a portable coffee maker that could be used anywhere. He partnered with social media star Ross Smith, who joined Brumachen as a brand ambassador.
They put a lot of effort into creating and promoting the product together. Nevertheless, they encountered difficulties in obtaining public attention for their coffee maker and achieving modest sales despite their best efforts.
Kweku and Ross gave a demonstration of the Brumachen coffee maker’s operation during their pitch. They emphasized its portability and ease of use, describing how it could be plugged into a power socket or car to brew coffee anywhere. Additionally, Kweku unveiled their biodegradable coffee pods, which he thought would draw in eco-aware clients.
Their objective was to address the issue of lengthy coffee runs, particularly for those who work remotely. The poor sales figures, which were only $42,000 at the time of the pitch, worried the sharks, though.
Lori Greiner and Robert Herjavec asked about the cost and the price of the product. The founders replied it cost $38 to make and retail it for $120.
Lori further asked about the patent. The founders responded they had utility patents pending for both the parts and the machine.
Mark Cuban asked about the company’s sales and scalability. When he heard that they had only made $42,000, he expressed concerns about the product’s potential to grow.
Lori Greiner asked about the design and why the product didn’t seem to stand out. She wasn’t convinced that it would capture customer interest.
Kevin O’Leary felt that the high valuation didn’t match the current sales figures, making it a risky investment.
Daymond John questioned whether there was a real demand for portable coffee makers, especially when other options already exist in the market.
Mark Cuban decided against making an offer because he believed the product was not yet scalable and had no market appeal.
Lori Greiner also failed, stating that she was not impressed enough with the design to make an investment.
Robert Herjavec chose not to invest since he was uncertain if there was a significant market need for the product.
Kevin O’Leary and Daniel also refused to invest because they thought the valuation was excessive given their revenues.
Brumachen ended up with no investment since none of the sharks made a contract.
What Went Wrong With Brumachen On Shark Tank?
A few crucial elements caused Brumachen’s pitch to go wrong. The sharks were reluctant to invest because of the low sales figures. The sharks weren’t certain that the idea would succeed, and the high valuation wasn’t in line with the company’s current situation. They were also unimpressed by the coffee maker’s design, and it was challenging to stand out in the crowded coffee maker industry.
Product Availability
With a car or wall outlet, consumers can brew coffee anywhere due to the Brumachen coffee maker’s simple and portable design. It worked with many kinds of coffee pods, and in an effort to attract environmentally conscious customers, the owners even introduced biodegradable pods. Sadly, it is no longer possible to buy the goods.
All of their products are listed as out of stock on their website, which is still operational. There are currently no indications that Brumachen is sold in stores or online, and the company’s social media accounts have not been updated since 2021.
Conclusion
Brumachen came to Shark Tank with a novel concept and a fix for a widespread issue: brewing coffee on the run. They left without a transaction, though, even though the product was good. The company faced several significant obstacles, including low revenues, a high valuation, and a design that failed to impress the sharks. Following the performance, Brumachen had trouble expanding and has shut down as of today.
Even though it’s disheartening to witness a great idea fail, their experience serves as a reminder of how crucial market demand and sales traction are when looking for financing. We’ll be watching for any new information regarding Brumachen’s return.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
