Sometimes, people want to keep certain calls and text messages private. This can happen for many reasons, such as protecting personal or work-related information. However, there are not many tools that let people do this in a simple and easy way. This is where the CATE app came in.
CATEapp was a mobile application designed to help users keep their calls and text messages discreet. It aimed to solve the problem of unwanted access to private communications.
Neil Desai, the entrepreneur behind the app, brought it to Shark Tank in Season 4. He hoped to get a deal to expand and improve the app. Neil asked for $50,000 in exchange for 5% equity in the business. Did the entrepreneur get a deal on Shark Tank? Check out our CATEapp update to find out!
Cate App Net Worth Shark Tank Update 2025
Neal Desai went on Shark Tank asking for $50,000 for 5% of his company. This meant he thought his business was worth $1,000,000. He did not make a deal with any Shark. The episode was aired on September 28, 2012. The privacy app eventually shut down and is no longer available. The current net worth of CATEapp is $0 in 2025.
The deal with Kevin O’Leary and Daymond John never went through. After the episode aired, the app gained an additional 10,000 users. However, it soon disappeared from app stores. This happened within just a few months.
Without funding from the Sharks, Neil Desai struggled to keep the app going. The company eventually shut down. As of today, CATEapp is no longer in business.
Yes, Neil Desai got a deal during the show. Kevin O’Leary and Daymond John teamed up to offer him $70,000 for 35% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | 1# $50,000 for 30% equity 2# $50,000 for 25% equity | N/A | No |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John and Kevin | 1# $50,000 for 50% equity 2# $50,000 for 35% equity | 1# $50,000 for 15% equity 2# $75,000 for 35% equity | Yes |
| Mark Cuban | Out | N/A | N/A |
Cate App shark tank pitch
Neil Desai did not create the CATEapp himself. He purchased it from a police officer for $17,500. Neil saw the app as a business opportunity and believed in its potential.
In the early stages, Neil focused on marketing the app as a solution for privacy concerns. He wanted it to stand out from other apps. However, his biggest challenge was convincing people that the app was not only for hiding inappropriate behavior but also for protecting personal information.
Neil Desai entered the tank confidently. He explained that the app had two versions: free and paid. The paid version costs $4.99 on Android and iPhone, while the Blackberry version was priced at $9.99. Neil shared that the app already had 10,000 downloads. Of these, 5,500 users paid for the app.
Neil asked for $50,000 in exchange for 5% equity. He justified the valuation by saying the app had strong growth potential. Neil mentioned that he was open to negotiation if needed. Keep reading our CATEapp update to see what happens next!
Each Shark had different questions about the app:
Kevin O’Leary: Kevin asked about the app’s sales and user numbers. Neil answered that there were 10,000 downloads. Of these, 5,500 were paid users, while 4,000 were using the free version.
Daymond John: Daymond wanted to know why Neil valued the business so highly. Neil explained that the valuation was a starting point and was open to adjustments.
Barbara Corcoran: Barbara questioned whether the app could be used for cheating. She suggested shifting its focus to a general privacy app to attract more users.
Mark Cuban: Mark raised concerns about the app’s moral implications. He felt the app’s purpose was unclear and did not align with his values.
Here’s how each Shark responded:
Kevin O’Leary: Kevin liked the app’s concept. He thought it could be used in many areas beyond personal relationships. Kevin offered $50,000 for 50% equity.
Daymond John: Daymond decided to team up with Kevin. Together, they revised the offer to $70,000 for 35% equity
Barbara Corcoran: Barbara made a separate offer of $50,000 for 30% equity. She lowered it to 25% but ultimately lost to Kevin and Daymond.
Mark Cuban: Mark appreciated Neil’s enthusiasm but did not like the app. He went out early.
Robert Herjavec: Robert was not comfortable with the app’s purpose. He also went out.
The final deal was $70,000 for 35% equity with Kevin and Daymond, but it was never finalized.
Product Availability
From our CATEapp update research, the app is no longer available for download. It was removed from app stores just months after the episode aired.
The app had unique features that allowed users to hide calls and texts. It was available on Android, iPhone, and BlackBerry. Pricing ranged from $4.99 to $9.99. Despite initial interest, the app failed to stay in the market.
Conclusion
CATEapp started as a promising privacy solution. Neil Desai impressed the Sharks with his hustle and vision. However, moral concerns and limited appeal made it difficult for the app to grow.
While Neil secured a deal on Shark Tank, it was never finalized. Without the funding, the app could not sustain itself. As of today, CATEapp is out of business. Stay tuned for future updates on other Shark Tank businesses!
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
