CertifiKid was founded by Jamie and Brian Ratner to assist families in locating enjoyable and reasonably priced activities. They observed how difficult it was for parents to find affordable, high-quality experiences for their children. Parents can use the website and app CertifiKid to find discounts on family-friendly goods, services, and activities. Daily offers on adventures, classes, and camps are sent by the platform.
On the website, families can always find hundreds of deals. On Shark Tank, Jamie and Brian requested $600,000 in return for 8% of their company. They hoped the sharks would aid in their development and growth. The business model raised a number of questions and concerns for the sharks. Will the entrepreneur get a deal on Shark Tank? Check out the CertifiKID update to find out!
CertifiKID Net Worth Shark Tank Update 2025
Jamie and Brian Ratner asked for a $600k investment in exchange for 8% equity in CertifiKid. This meant they valued their company at $7.5 million. They made a deal with Kevin O’Leary for $600k in exchange for 19% equity in their company. This new deal valued their company at $3.16 million. After the show aired, CertifiKid saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of CertifiKid is about $5.07 million.
The CertifiKid brand kept expanding after Shark Tank. The business expanded into additional cities using the $600,000 that Kevin O’Leary gave them. Although they wanted to reach more families, they began in a few major cities. Regretfully, the COVID-19 pandemic negatively impacted their company. Their operations had to be put on hold until things returned to normal.
But CertifiKid made a formidable return in 2021. They generated millions of dollars in revenue after restarting their platform. Jamie and Brian kept growing their company and branching out into new markets. The investment made by Kevin O’Leary paid off when CertifiKid discovered new methods to expand its audience. The company continued to expand in 2024.
They have reopened and are doing very well. The business still assists parents in locating enjoyable and affordable activities to do with their kids.
Yes, on Shark Tank, CertifiKid got a deal. They requested $600,000 in return for 8% of their business. The sharks were initially uncertain about the company. Kevin O’Leary desired a larger equity stake. Kevin finally agreed to invest $600,000 for 19% of the business after some back and forth. They agreed even though this was more than the founders had desired.
Kevin’s offer was accepted by Jamie and Brian because they thought he could help them expand their company. They also admired Kevin’s work ethic and willingness to put in a lot of effort to see the company succeed. The Ratners left the tank with the desired investment after the deal was finalized. They were eager to proceed with Kevin’s assistance.
Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin O’Leary | $600,000 for 20% equity | #1 $600,000 for 15% equity #2 $600,000 for 17.5% equity # 3 $600,000 for 17.5% equity with no preference #4 600,000 for 19% equity, no preference (no contingency for guaranteed return) | Yes to 4th offer |
| Daymond John | $600,000 for 17.5% equity | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
CertifiKID Shark Tank pitch
Jamie and Brian Ratner recognized a significant issue facing families and founded CertifiKid. While parents wanted to avoid spending too much money they were constantly searching for enjoyable activities for their children. They were aware that there must be a way to assist families in locating reasonably priced experiences. They made the decision to develop CertifiKid at that point.
Jamie thought of creating a website that would provide discounts on family-friendly events. She observed how parents had to spend a lot of time and energy searching for these kinds of bargains on their own. Brian joined the company to assist with management and operations. He thought CertifiKid could help families create memories and save money. The business was founded by the couple in 2010.
Jamie and Brian Ratner recognized a significant issue facing families and founded CertifiKid. While parents wanted to avoid spending too much money they were constantly searching for enjoyable activities for their children. They were aware that there must be a way to assist families in locating reasonably priced experiences. They made the decision to develop CertifiKid at that point.
Jamie thought of creating a website that would provide discounts on family-friendly events. She observed how parents had to spend a lot of time and energy searching for these kinds of bargains on their own. Brian joined the company to assist with management and operations. He thought CertifiKid could help families create memories and save money. The business was founded by the couple in 2010.
Jamie and Brian were prepared to demonstrate how their company operated when they first presented CertifiKid to the sharks. They clarified that CertifiKid is a website that provides savings on family-friendly events. Parents can get daily deals delivered to their inboxes by registering for a free account. The offers are for enjoyable activities like kid-friendly spa days or snow tubing vacations.
Jamie and Brian clarified that they collaborate with regional companies throughout North America. In order to provide families with discounts, CertifiKid also collaborates with significant national corporations. They claimed that their platform is expanding rapidly and currently offers more than 300 deals. The Ratners informed the sharks that they received a small referral fee from customers who purchased the deals.
Jamie and Brian were prepared to demonstrate how their company operated when they first presented CertifiKid to the sharks. They clarified that CertifiKid is a website that provides savings on family-friendly events. Parents can get daily deals delivered to their inboxes by registering for a free account. The offers are for enjoyable activities like kid-friendly spa days or snow tubing vacations.
Jamie and Brian clarified that they collaborate with regional companies throughout North America. In order to provide families with discounts, CertifiKid also collaborates with significant national corporations. They claimed that their platform is expanding rapidly and currently offers more than 300 deals. The Ratners informed the sharks that they received a small referral fee from customers who purchased the deals.
CertifiKid was the subject of numerous questions from the sharks to ensure that it was a viable business. They wanted to know if the business could expand and how it generated revenue. Kevin O’Leary enquired as to how the business intended to turn a profit. He feared they wouldn’t be able to generate revenue fast enough. Brian clarified that referral fees are how CertifiKid generates revenue.
The business receives a small fee when a customer purchases a deal. Though he wanted to be sure it would work, Kevin seemed to like this idea. How many cities was CertifiKid in, Daymond John enquired. The Ratners claimed to be in several large cities but desired to grow. They clarified that they were seeking an investment to support their expansion. The business model piqued the interest of the sharks.
They sought to determine whether CertifiKid could generate enough revenue to continue expanding. Barbara Corcoran questioned whether the business could turn a profit without expanding too rapidly. She feared that she would grow too quickly and be unable to manage the expansion. Jamie and Brian clarified that they were prepared to expand and had a good plan.
How the business differed from other deal websites was another question the sharks asked. The Ratners clarified that CertifiKid only offered family-friendly events. They were able to provide special offers that parents found appealing. This distinguished CertifiKid from other websites that provide discounts for all kinds of businesses.
The idea appeared to impress the sharks but they were still sceptical about the company’s potential customers. Their goal was to ensure that CertifiKid could continue to expand and turn a profit.
The sharks’ responses to CertifiKid were not entirely uniform. Although he wanted a larger stake, Kevin O’Leary was interested in the company. He stated that he would like 20% ownership in the business if he were to invest $600,000. The 8% that Jamie and Brian were providing was far less than this. Barbara Corcoran had some reservations but was also intrigued.
She didn’t want to give up too much equity and didn’t believe the business needed a partner. Daymond John expressed interest but also requested a larger share. The Ratners presented Kevin with a counteroffer following extensive back-and-forth negotiations and offers. For the $600,000, they agreed to give him 15% equity. A final offer of $600,000 for 19% was made by Kevin in response.
Despite their initial hesitation, the Ratners accepted the deal. They thought Kevin could help them expand and succeed with the business. They enacted the agreement after Kevin expressed satisfaction with it. The Ratners were eager to advance their company and were thrilled to have Kevin as a partner.
What Went Wrong With CertifiKID on Shark Tank?
Not every shark was thrilled with CertifiKid. Barbara Corcoran did not believe the company needed a partner so she did not make a deal. She believed that Brian and Jamie could handle it independently without sacrificing equity. Additionally, John didn’t believe the company was worth the sum the Ratners were requesting. He didn’t believe they had a sound growth strategy.
Although Kevin O’Leary had some reservations, he was open to cooperating with the Ratners. He requested a larger share of the equity than what they were providing. Kevin wanted 20% but the Ratners were only willing to give 8% at first. They came to an agreement at 19% after some haggling. Kevin stepped in and struck a deal while Barbara and Daymond were away.
Kevin was persuaded by the Ratners that CertifiKid was a viable company that could expand with his assistance. They walked away with the investment they needed to grow their business after the deal was made.
Product Availability
CertifiKid can be accessed via its app and website. Families can get daily discounts on family-friendly activities by registering for free. Discounts are available on the website for classes, camps, adventures, and other items. In cities throughout North America, CertifiKid has alliances with nearby companies. Additionally, the platform collaborates with national businesses to provide families with discounts.
Major cities like Chicago, Los Angeles, and Seattle offer CertifiKid’s deals. Both the app and the website are user-friendly and provide a variety of offers for families of all kinds. Families can save a lot of money by using CertifiKid, though prices vary based on the offer. The website offers daily new deals and is free to use.
CertifiKid is still growing and entering new cities. Great deals for families are still available on the company’s website.
Conclusion
CertifiKid has advanced significantly since its Shark Tank debut. The business used the investment to expand after striking a deal with Kevin O’Leary. They have earned millions of dollars and have spread to other cities. The company had a difficult beginning during the pandemic but it recovered well.
CertifiKid continues to assist families in locating enjoyable and reasonably priced activities. The Ratners are enthusiastic about the future and are still expanding their company. CertifiKid is a fantastic illustration of how hard work and dedication can transform a good idea into a profitable business.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
