Learning to play the guitar can be hard. Many people start but give up fast. Travis Perry wanted to change that. He came up with Chord Buddy to help beginners learn guitar easily. Chord Buddy is a simple tool that attaches to a guitar. It helps people play chords without struggling. Over time, users remove the guide and play on their own.
Travis walked into Shark Tank with confidence. He asked $125000 for 10% equity. He showed how Chord Buddy worked. The sharks liked the idea. They asked many questions about sales and costs. Travis had strong answers. He had already made $500000 in sales and had big purchase orders coming in. The sharks were impressed. Will the entrepreneur get a deal on Shark Tank? Check out the Chord Buddy update!
Chord Buddy Net Worth Shark Tank Update 2025
Travis Perry went on Shark Tank asking for $125,000 for 10% of his company. This meant he thought his business was worth $1,250,000. He made a deal with Robert Herjavec for $125,000 for 20%, lowering the valuation to $625,000. The episode was aired on December 9, 2011. The company became a major hit and remains one of the most popular guitar-learning tools. Using the viral/heavy traction method, the current net worth of Chord Buddy is estimated to be around $5–6 million in 2025.
Chord Buddy grew after Shark Tank. The company kept selling the product. More people learned about it. Many stores started selling it. Country singers John Rich and T Graham Brown endorsed it. This helped the brand. Chord Buddy made about $1 million each year. Travis worked hard to keep growing. He also created Uke Buddy.
Uke Buddy helps people learn the ukulele. The product stayed popular. It was sold on Amazon and the Chord Buddy website. The company stayed in business in 2024. Travis kept helping people learn music.
Yes Chord Buddy got a deal. Travis asked for $125,000 for 10% equity. He got offers from four sharks. Robert Herjavec made the best offer. He gave Travis $175,000 for 20% equity. He also put $50,000 in escrow for an infomercial. Travis liked the offer. He accepted the deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $175,000 for 20% equity | N/A | N/A |
| Robert Herjavec | $125,000 for 20% equity | N/A | Yes |
| Kevin O’Leary | $125,000 for 20% equity | N/A | N/A |
| Daymond John | $125,000 for 20% equity | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Chord Buddy Shark Tank pitch
Travis Perry loved music. He wanted to help people learn guitar. Many people struggle when learning. It is hard to switch between chords. Fingers hurt. Some people give up. Travis saw this problem. He wanted to fix it. He created Chord Buddy. Chord Buddy makes learning easy. Players press buttons instead of strings. This helps them play songs fast. Over time, they stop using the buttons. Then they play on their own.
Travis tested it on his students. It worked. He knew he had something special. Starting the business was not easy. Travis had to design the product. He had to get a patent. He had to find a way to make it. He spent time and money. He had to convince people to buy it. Some stores did not want it. Some people did not believe in it. Travis did not give up. He kept selling Chord Buddy. He made $500,000 before Shark Tank. He knew he needed help to grow. That is why he went on the show.
When Travis Perry walked into the Shark Tank, he was ready to pitch his product. He had already created the Chord Buddy and was eager to show it off. Travis knew that the Sharks would be tough. He also knew that if they liked his product, it could change everything. Travis explained how Chord Buddy worked. He showed the Sharks how the buttons fit over the guitar’s frets. He showed them how the player could press the button and strum the guitar at the same time.
Over time, the player could remove the buttons and start playing the chords without help. Travis also explained that he had a two-month training system to go along with the product. It included a DVD that taught the player how to play. The whole system sold for $49.95 and only cost $9 to make. This made it a great business opportunity. Travis told the Sharks that he had already made $500,000 in sales.
He also had purchase orders for $100,000 more. He was expecting a purchase order from Sam’s Club. He told the Sharks that everything was made in the USA. Mark Cuban was impressed that the product was made in the USA. However, Kevin O’Leary asked why Travis didn’t manufacture the product in China. Travis stood firm and said he wanted to keep the manufacturing in the United States.
The Sharks were impressed by his passion and commitment to quality. Travis knew this was a big moment. He had already made a strong impression.
The Sharks had a lot of questions about Chord Buddy. They wanted to know how it worked and if it could really help people learn to play the guitar. They were curious about the product’s sales and future growth. Kevin O’Leary asked about the numbers. Travis told him that he had made $500,000 in sales and that there were more orders coming. This was a good sign. The Sharks were impressed by these numbers.
They asked about the manufacturing process. Travis told them that everything was made in the USA. This was important to the Sharks. They wanted to know if Travis had a plan for growing the business. Travis explained that he was working on expanding the product. He hoped to reach more stores and grow his brand. The Sharks also asked about competition. Travis said that there were no direct competitors.
This was a key point. The Sharks were impressed that Travis had created something unique. They wanted to know about the product’s cost. Travis told them that the system only cost $9 to make and sold for $49.95.
This was a great margin. The Sharks liked this because it showed that the business could make money. They were also curious about how the product was being marketed. Travis explained that he was already in talks with major retailers like Sam’s Club. He had a strong plan for getting the product out there.
After hearing all the details, the Sharks gave their responses. Kevin O’Leary didn’t like the valuation. He felt that Travis was asking for too much money for too little equity. He offered $125,000 for 20% equity. He also promised his personal endorsement and an infomercial to help grow the brand. Daymond John also offered $125,000 for 20% equity. He added that he could get a celebrity endorsement to help market the product.
Barbara Corcoran saw a lot of potential in Travis. She offered $175,000 for 20% equity with a condition that $50,000 would go into an infomercial. She believed in Travis’s personality and felt it would help sell the product. Robert Herjavec also made an offer. He offered $125,000 for 20% equity. Robert did not think Travis needed to do an infomercial, but still made a strong offer. At this point, Travis had four offers on the table.
He had to make a decision. He thought about it carefully. He turned to Robert and asked if he would match Barbara’s offer. Robert agreed to offer $125,000 in cash with $50,000 in escrow for an infomercial. Travis took Robert’s offer. They made a deal, and Travis left the Shark Tank with the investment he needed to grow his business.
What Went Wrong With Chord Buddy On Shark Tank?
Even though Chord Buddy got a deal on Shark Tank, not every Shark was interested. Mark Cuban was the first to go out. He didn’t believe that Travis could scale the company while also being a father. He thought it would be too hard for Travis to grow the business and handle his personal life. This was a concern for Mark. Kevin O’Leary also didn’t like the valuation.
He felt that Travis was asking for too much money for too little equity. However, despite these concerns, the company still got a deal. The other Sharks saw the potential in the product and wanted to be a part of it.
Product Availability
Chord Buddy is still available for purchase today. You can buy it online or in stores. The product is sold on the Chord Buddy website and on Amazon. It is also available in major retailers like Sam’s Club. The system costs $49.95 and comes with a two-month training program.
The product is designed for beginners. It helps people learn the guitar quickly by using a set of buttons that slip over the guitar’s frets. The system is made in the USA. It is affordable and easy to use. The company also offers a version of the product called Uke Buddy. This is designed to help people learn to play the ukulele in the same easy way.
Conclusion
Chord Buddy has come a long way since appearing on Shark Tank. Travis Perry’s hard work and passion have paid off. The company continues to grow and make sales. With the help of Robert Herjavec and the exposure from Shark Tank, Chord Buddy is now a popular product. It has helped thousands of people learn to play the guitar. With endorsements from country music stars, the product continues to gain attention.
Today, Chord Buddy remains a strong business and continues to help people of all ages learn to play music. We can’t wait to see where Travis takes the business next.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
