PhoLicious is a business established by Anh and Joseph Trousdale. It provides quick pho that can be prepared in only a few minutes. The concept originated during the pandemic. Anh was employed as an emergency room nurse. Joseph ran a hotel. They both led hectic lives. Anh a Vietnamese immigrant adored pho but struggled to prepare it. Classic pho requires hours of cooking time.
They were looking for a fast but genuine version. Thus they developed a recipe of their own. The pair began with a stove-top recipe that required 15 minutes. Will the entrepreneur get a deal on Shark Tank? Check out the PhoLicious update!
PhoLicious Net Worth Shark Tank Update 2025
Anh and Joseph Trousdale asked for a $500k investment in exchange for 10% equity in their company. This meant they valued their company at $5 million. They struck a deal with Kevin O’Leary for $500,000 for 20% of their company, which valued PhoLicious at $2.5 million. After the show aired, PhoLicious saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of PhoLicious in 2025 is about $3.3 million.
In our PhoLicious update research, PhoLicious appeared on “Shark Tank” in 2024. They shared their journey with the Sharks. After the show, their popularity grew even more. PhoLicious stayed in business. As of now in 2024 they are expanding. They plan to launch a ramen line in 2025. They are present in over 450 Walmart stores. They are also in 150 Sam’s Club locations. Their biggest success is at H-E-B.
They sold a million bowls there in nine months. PhoLicious also won the “Quest for Texas Best” competition in 2023. They received H-E-B’s People’s Choice award. Their production has grown significantly. At first, they made eight bowls daily. Now they produce 8000 bowls a day. They continue to grow their brand. Their focus remains on authentic, high-quality, quick meals.
In terms of the PhoLicious update, Yes PhoLicious got a deal on Shark Tank. They were asking for $500,000 in exchange for 10% of their company. PhoLicious pitched their business to the Sharks. They explained their journey and product. Daniel Lubetzky and Kevin both offered $500,000 for 20% After some negotiation they struck a deal with Kevin for $500,000 for 20%. The deal helped them grow further.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daniel Lubetzky | $500,000 for 20% equity | N/A | N/A |
| Kevin O’Leary | $500,000 for 20% equity | N/A | Yes |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
PhoLicious Shark Tank pitch
Anh and Joseph’s story began in 2020. The pandemic made life difficult. Anh worked long hours as an ER nurse. Joseph managed a hotel. They barely had time to eat proper meals. Anh missed her comfort food pho. She wanted a quick way to make it. That’s when the idea for PhoLicious was born. They started experimenting in their kitchen. Anh dehydrated ingredients to make them last longer.
They created a stove-top version. It took 15 minutes to prepare. But something was missing. The broth didn’t taste right. Anh’s mother helped them. She gave a secret ingredient. It transformed the recipe. They knew they had a winning product. The couple faced many challenges. They were busy with their jobs. They struggled to find time for the business. In 2021, they took a big risk.
They quit their jobs. They sold their house. They moved into a camper to save money. Their first big break came on Amazon. Later they pitched to Walmart and Sam’s Club. By 2022 they were in over 450 stores. They also partnered with H-E-B. Their journey shows determination and hard work.
The Sharks had many questions. They asked about the product’s authenticity. Anh explained her mother’s secret ingredient. She shared how it made the broth special. Another Shark asked about production. Joseph said they make 8000 bowls daily. He shared their growth story. He explained how they started with only eight bowls a day. The Sharks also wanted to know about pricing.
Anh explained their pricing strategy. She said they offer good value. A Shark asked about competition. Joseph explained there’s no direct competitor. Their product is unique. Another Shark asked about plans. Anh shared their idea to launch ramen in 2025.
The Sharks had many questions. They asked about the product’s authenticity. Anh explained her mother’s secret ingredient. She shared how it made the broth special. Another Shark asked about production. Joseph said they make 8000 bowls daily. He shared their growth story. He explained how they started with only eight bowls a day. The Sharks also wanted to know about pricing.
Anh explained their pricing strategy. She said they offer good value. A Shark asked about competition. Joseph explained there’s no direct competitor. Their product is unique. Another Shark asked about plans. Anh shared their idea to launch ramen in 2025.
The Sharks had mixed reactions. Some were impressed by the product. They liked the taste and concept. Others had concerns. They stated that the market is competitive. They worried about scaling the business. The Sharks also appreciated the couple’s determination. They praised their journey. The negotiation process was intense.
Lori, Robert, and Mark decided not to invest but Anh and Joseph stood firm. They believed in their product. After discussions, they secured a deal with Kevin O’Leary for $500,000 for 20%.
What Went Wrong With PhoLicious On Shark Tank?
Not all Sharks were on board. Some had doubts. One Shark questioned the business model. They worried about margins. Another Shark said the market might be saturated. Anh and Joseph addressed these concerns. They explained their unique selling points. But some Sharks remained skeptical.
Product Availability
PhoLicious offers instant pho bowls. The product is unique. It uses dehydrated ingredients. It takes only five minutes to prepare. The broth is flavorful and authentic. Anh’s mother’s secret ingredient makes it special. PhoLicious is available online and in stores. You can buy it on Amazon. It’s also in 450 Walmart stores. It’s in 150 Sam’s Club locations. H-E-B is another key retailer. The product is affordable. It’s a great option for busy families. It offers a quick yet authentic meal.
Conclusion
PhoLicious has come a long way. From a small kitchen to nationwide stores, their journey is inspiring. They proved that hard work pays off with new products on the horizon. Fans can look forward to more innovations.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
