Crio Bru Net Worth Shark Tank Update 2025

Jon Fotheringham and Eric Durtschi are the founders of Crio Bru. They created a unique cocoa drink. This drink is made from ground cocoa beans. It’s brewed like coffee but has a rich chocolate taste. They want to offer a healthier alternative to coffee. The drink has no caffeine. It’s also keto, low carb and organic. They brought this idea to Shark Tank hoping for a deal. They asked for one million dollars.

In exchange, they offered 10% of their business. The sharks had a chance to taste the product. The outcome was not what they hoped for. No deal was made in the tank. Despite this, they continued their journey. They are still in business today. The company is growing and making sales. Let’s see what happened after the show. Will the entrepreneur get a deal on Shark Tank? Check out the Packback update to find out!  

Crio Bru Net Worth Shark Tank Update 2025

Eric Durtschi and Roger Bay went on Shark Tank asking for $1,000,000 for 10% of their company. This meant they thought their business was worth $10,000,000. They did not make a deal with any Shark. The episode was aired on April 11, 2014. The cocoa beverage company remains active and is sold in major U.S. retailers. Using the default 10% yearly growth method, the current net worth of Crio Bru is estimated to be around $5–6 million in 2025.

After their appearance on Shark Tank, Jon and Eric did not get the deal they wanted. Even though the sharks did not like the taste, they did not give up. Crio Bru is still running today. The company is estimated to make $3 to $4 million a year. The product is available online.

You can buy it on Crio Bru’s website, Amazon, Walmart, and Vitacost. Crio Bru has continued to grow since the show aired. Their story shows that not getting a deal doesn’t mean failure. They found other ways to succeed.

Crio Bru did not get a deal on Shark Tank. Jon and Eric asked for one million dollars in exchange for 10% of their company. The sharks tried the drink. Most of them didn’t like the taste. Mark Cuban was the first to drop out. Robert Herjavec followed him. Daymond John also did not like the drink. Kevin O’Leary asked about the company’s value. They were on track to make $1.5 million in sales.

But Kevin didn’t think the valuation made sense. He also dropped out. The only shark left was Barbara Corcoran. She dropped out too because of the taste and the company’s value. Jon and Eric left Shark Tank without a deal.

Shark(s) Name	Offer & Demand	Counter Offer	Accepted?
Daymond John	Out	N/A	N/A
Robert Herjavec	Out	N/A	N/A
Kevin O’Leary	Out	N/A	N/A
Barbara Corcoran	Out	N/A	N/A
Mark Cuban	Out	N/A	N/A

Crio Bru Shark Tank pitch

Jon Fotheringham and Eric Durtschi conceived the concept for Crio Bru due to their passion for cocoa. They aimed to develop a nutritious beverage that varied from coffee. They also sought something that was caffeine-free. They understood that cocoa beans could provide superior flavor and health advantages. They thought their product could provide a nutritious option. However, numerous challenges arose in the beginning.

Locating the appropriate recipe required time. They needed to refine the flavor and brewing technique. It was difficult to persuade people to use the product. They were enthusiastic about their concept. They had faith in their product and continued onward.

Despite appearing on Shark Tank they continued to encounter difficulties. They needed to discover alternative methods to attract customers. However they remained dedicated to their objective. Crio Bru continued to expand. Their tale illustrates the strength of determination and effort.         

Jon and Eric stepped into the tank with a distinct pitch. They offered their cocoa beverage as a more nutritious option compared to coffee. They described it as being brewed similar to coffee but possessing a chocolate taste. They claimed it was a natural beverage with numerous health advantages. The beverage is prepared from crushed cocoa beans. It’s organic, low carb and keto.

They additionally disclosed their company’s sales figures. They informed the sharks that they were on course to achieve $1.5 million in sales. They wished the sharks would be swayed by their numbers. They also sought assistance from the sharks to grow their business. They required an agreement to expand more rapidly. They requested one million dollars in exchange for 10% ownership of their company. 

The sharks posed numerous inquiries about Crio Bru. Mark Cuban was the initial person to sample the beverage. Once he sampled it, he found it unappealing. He flinched and swiftly stated he was unavailable. Robert Herjavec also found the flavor unappealing. He left right after Mark did. Daymond John then took a sip and remarked that it was terrible. He was also outside. The sharks began to inquire further.

Kevin O’Leary was curious about the valuation of the company. He inquired of Jon and Eric what led them to assess the company at $10 million. Jon mentioned that they sold more than 275,000 units within a span of two years. The business had generated $1.5 million in revenue. However Kevin was not enthusiastic. He inquired further about their development. He wasn’t certain whether the company had a value of $10 million.

He stated that the valuation was incomprehensible to him. Following the conversation about the figures Kevin also left. Barbara Corcoran was the final shark remaining. She inquired about the flavor once more. She was also worried about the value of the company. Eventually she chose to withdraw as well. Every shark was present. In spite of this Jon and Eric persevered. They continued with their work.            

The sharks were not excited about Crio Bru. They were not fond of the flavor of the product. Mark Cuban was the first to leave. He was not convinced the beverage had promise. Mark was followed by Robert Herjavec. He believed the beverage wasn’t intended for him. Daymond John followed. He found the flavor really unpleasant. Kevin O’Leary inquired about the worth. Jon and Eric stated that they achieved $1.5 million in sales.

However Kevin felt the valuation was unreasonable. He believed the company wasn’t valued at $10 million. He also wasn’t convinced about the product. In the end Barbara Corcoran withdrew. She was worried about the flavor and the worth of the company. No agreement was reached in the tank. However Jon and Eric kept expanding their business without assistance from the sharks.  

What Went Wrong With Crio Bru On Shark Tank?

The main reason Crio Bru did not get a deal was the taste. Most of the sharks didn’t like it. Mark Cuban was the first to try it and said it was not for him. Robert Herjavec followed suit. Daymond John called it horrible. Kevin O’Leary wasn’t sold on the drink either.

He wanted to know about the valuation. Jon and Eric explained their numbers but Kevin still didn’t agree with the $10 million value. Barbara Corcoran also dropped out. She had concerns about both the taste and the company’s valuation. With no deal from the sharks, Jon and Eric had to leave the tank without any investment.

Product Availability

Crio Bru is still available today. You can buy it directly from their website. It is also sold on Amazon, Walmart and Vitacost. The product comes in different flavors. It is made from ground cocoa beans and is brewed like coffee. It has the taste of unsweetened dark chocolate. The drink is 99.99% caffeine-free. It’s also organic keto and low carb. Crio Bru is a healthier alternative to coffee. It can be enjoyed hot or iced.

The product is available in 10-ounce bags. You can use it in cafes or at home. The drink can be brewed in a coffee maker or a French press. Prices vary depending on where you buy it. It’s easy to find online. Crio Bru is available in many stores and online retailers.

Conclusion

Crio Bru’s journey on Shark Tank did not end with a deal. The sharks didn’t like the taste of the product. They also didn’t agree with the company’s valuation. Despite this Crio Bru is still in business today. The company is growing and making millions in revenue. They sell their product online and in stores.