Imagine if you can afford a luxury in the form of a perfect everyday sock and that’s how the idea of Doublesoul came into Ben Rosenbaum & his wife Allison Strumeyer’s mind. Their aim is to provide their customers with a budget friendly, comfortable socks with pure and long lasting quality.
Ben came up with his business partner, Pete Davidson, who holds 10% of the company’s shares. They came up on Shark Tank season 17 episode 1 with the idea of Doublesoul. They were seeking an investment of $500000 for 4% equity so that they can grow their brand. Their brand has a special mix of organic and recycled nylon threads. This gives their socks an extra comfy texture and keeps them soft and long lasting.
In this article we will discuss whether they got the deal from the sharks or not. Doublesocks have the capacity to stand out in the garment market.
Doublesoul Socks Net Worth Shark Tank Update
Doublesoul asked for a $500k investment in exchange for 4% equity in their company. This meant they valued their company at $12.5 million. They made a deal with Kendra Scott for $500k in exchange for 10% of their company. This new deal valued their company at $5 million. After the show aired, Doublesoul saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Doublesoul is about $6.65 million.
Did Doublesoul Get a Deal on Shark Tank?
Yes, they got the deal with Kendra Scott. Ben and Pete asked for $500000 with 4% equity but Kendra Scott offered them with 10% equity and after Ben discussed and confirmed the deal with his wife, who was the CEO of the company, they all agreed upon 10% equity for $500000 and made a deal.
| Shark’s name | Offer & Demand | Accepted? |
| Kendra Scott | $500,000 for 10 % equity | Yes |
| Kevin O’Leary + Rashaun Williams | $500,000 for 6.25 % equity + a royalty until $1.5 million is repaid | No |
| Rashaun Williams (solo / as part of joint offer) | (He was part of the joint with O’Leary above) | No |
| Lori Greiner | Out / declined to engage | No |
| Robert Herjavec | Out / declined further participation | No |
Doublesoul Socks Shark Tank Pitch
Doublesoul was founded by Ben Rosenbaum & his wife Allison Strumeyer in 2022. Initially, they made millions of sales on a lifetime basis. They also faced a lot of losses. They lost due to branding issues. Their company mainly sells its products through its direct access-to-consumer websites. Doublesoul’s aim is to create a superior everyday sock by mixing comfort, reliability, and unique designs.
They shared their journey on Shark Tank and asked for a handsome amount of investment so that they could improve and grow their product and reach more customers. They also wanted to provide the best quality product at affordable prices.
Initial pitch
Ben and Pete began by presenting their collections of different socks. They were beautifully displayed on the table beside them. They started by giving a grey product and asked Sharks to test them. They highlighted that their product is made of super soft, sustainable material made 85% of pure organic cotton and 15% of recycled nylon. They said it was a perfect everyday sock. Its features include a double cushion bottom, a seamless toe, a perfectly aerated top and a perfect design around the ankle.
A memorable line from the pitch was: “ They stay up, like around the ankle and they don’t cut off the circulation and they are like, cute and they work for both boys and girls.” The product presented has potential, it’s attractive, and that’s why sharks are really impressed.
Shark Questions & Discussion
Rashaun Williams is concerned about the investment:
“If you are profitable, then reinvest into marketing and grow. I care about you growing from $25 to $50 million in revenue and it sounds different.”
Ben replied with confidence that we are growing their product with its quality and he thinks it speaks for itself, which is why they are hitting $7.5 million in 2025.
Kevin O’Leary questioned the economics of the socks:
“What do you sell them for? Are they bundled? What are the costs and what are the margins?”
Ben mentioned that they get 89% of gross product margin. They sell it on Amazon. There is availability of other brands on Instagram like their brand.
Lori Greiner questioned about losses:
“So how did you explode?”
Ben answered that they faced a loss due to losing their branding on social media. They were promoting it 90% on social media and due to not paying enough to their branding partners, they faced a loss.
Sharks’ Reactions and Negotiations
From the other Sharks, Kendra Scott was one who instantly recognized the potential of this product. She mentioned that she was looking for a high quality sock brand a long time ago to place on her online stores. This was the reason she offered $500000 for 10% equity and Ben and Pete accepted it after hearing the others’ opinions.
Other sharks passed:
Rashaun Williams: Concerned about investment issues.
Kevin O’Leary: Concerned about reusability and product margins.
Lori Greiner: Concerned about branding issues.
Robert Herjavec: Was concerned about other competitors.
What Went Right Or Wrong
The product has a unique style and is apparently attractive and comfy for customers to try. It has a strong demand in everyday life. They get the deal from one of the sharks and get a mixed appreciation from them.
Product Availability & Features
These are super soft socks made of sustainable material made 85% of pure organic cotton and 15% of recycled nylon. It has a double cushioned bottom, a seamless toe, a perfectly aerated top and a perfect design around the ankle. They have different types like knee high, mid calf, and other basic types.
The doublesoul is available online at Amazon and Urban Outfitters. It is also available on doublesoul.co, and can also be purchased from physical stores. The product gained attention from the audience due to its pure and soft quality and unique nature.
What Happened To Doublesoul After Shark Tank?
After their appearance on Shark Tank, Doublesoul’s sales boosted. It got wider retail distribution and its sales increased and expanded to wider regions. Most importantly, their products are known internationally due to their Shark Tank and social media appearances. With the help and mentorship of Kendra Scott, they have the knowledge of what is going on in the market. Most interestingly, their products have sales potential.
Conclusion
Doublesoul is known for its everyday affordable socks luxury with comfortable and soft material. This was founded by Ben Rosenbaum & his wife Allison Strumeyer. Ben came with his partner, Pete Davidson for seeking $500000 for 4% equity. They got a deal from Kendra Scott for $500000 in exchange for 10% equity. After discussing with his wife, Ben finally accepted the offer.
Their brand has the guts to make it spread into the global market. Because it is not just a niche based product, it is actually an affordable luxury with comfort and ease. So, Kendra recognized their brand and found growing potential in their product and both locked a deal with a warm high five at the end.
Hi, I’m Waqar Abdullah. I’m an Academic and a Freelance Writer. Out of all TV shows on entrepreneurship and business ideas, Shark Tank is one of my favorite TV shows. This show gives a delightful awareness of the world of business by providing generic and innovative solutions to the ambitious small and large business owners. I’m curious to know more about the tactical thought process and inspiration that lead these companies, as each pitch gives thoughtful knowledge. I’ve figured out that watching Shark Tank has encouraged my enthusiasm for business and entrepreneurship. It has been a very insightful and inspiring experience. In addition to my work as a Research Scholar and Writer, I love reading, cooking, dining, shopping, and hanging out with my friends and family. Read more About me.
