Ryan Naylor entered the tank to pitch Esso Watches. His company makes wristwatches that use negative ion technology. According to Ryan, the watches balance negative and positive ions which could have health benefits. The watches are made of silicone and come in fashionable designs. Ryan claimed that our bodies are bombarded with positive ions every day. He said that too many positive ions can cause unnatural pressure on our bodies.
To solve this problem he created watches that have negative ions. He believes the negative ions help the body feel more natural. Ryan asked the sharks for $35,000 for 20% equity in his business. Will the entrepreneur get a deal on Shark Tank? Check out Esso Watches update to find out!
Esso Watches Net Worth Shark Tank Update 2025
Ryan Naylor went on Shark Tank asking for $35,000 for 20% of his company. This meant he thought his business was worth $175,000. He did not make a deal with any Shark. The episode was aired on February 17, 2012. The company later shut down after facing legal and patent issues. The current net worth of Esso Watches is $0 in 2025.
After appearing on Shark Tank Ryan did make some sales. His pitch brought some attention to Esso Watches. Despite the claims about the health benefits of the watches the science behind the negative ions was not proven. There was no laboratory test to back up Ryan’s claims. The lack of proof hurt his business. However, Ryan continued to sell the watches for a while after the show aired.
Unfortunately, the Esso Watches did not survive in the long run. The company was eventually shut down. Ryan also faced legal trouble. Exxon Mobil sued him for trademark infringement. They claimed that his brand name Esso was too similar to their own trademark. This lawsuit made things worse for the business. After a few years, Ryan decided to close down Esso Watches. As of 2024, the company is no longer in business.
Esso Watches did not get a deal on Shark Tank. Ryan asked for $35,000 for 20% equity in the company. However, none of the sharks agreed to invest. Mark Cuban immediately refused. He did not believe in the product and called it a scam. Lori Greiner asked Ryan if there were any lab tests for the watches. Ryan admitted there were none. She also said that the product seemed like a liability and went out.
Daymond John asked about the watches’ designs. He accused Ryan of lying about them. Daymond went out too. Kevin O’Leary said he would invest if he thought the product was a scam. However, Ryan did not agree and Kevin went out. Robert Herjavec also did not believe in the product and went out. After all the sharks went out Ryan had to leave without a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Esso Watches Shark Tank pitch
Ryan Naylor came up with the idea for Esso Watches because he wanted to create a product that could help people. He believed that many people were suffering from the effects of positive ions. These ions come from devices like computers and televisions. They are found in many things people use every day. Ryan wanted to create a product that could balance these ions and help people feel better.
He saw the potential for a product that could not only look good but also help with health. He developed the idea for a wristwatch that used negative ion technology. The goal was to balance the positive ions and bring the body back to its natural state. However, Ryan faced some challenges in the early stages of product development. He had to find a way to create a watch that could deliver the health benefits he promised.
He also faced the challenge of convincing people that the product actually worked. Without scientific proof or laboratory tests, it was difficult to prove the claims about the negative ions. Despite these challenges, Ryan was determined to make the business work. He pushed forward with his vision even though there were hurdles along the way.
Ryan’s pitch on Shark Tank was simple and clear. He walked into the tank and introduced the sharks to Esso Watches. He explained that his watches were designed to help balance negative and positive ions in the body. Ryan demonstrated the concept by inviting Lori Greiner to participate in a balance test. First Lori stood on one foot while Ryan pushed down on her arm. She lost her balance easily.
Next Ryan had Lori wear one of his Esso Watches. They repeated the test and this time Lori was able to maintain her balance. Ryan passed around samples of the watches for the sharks to look at. He explained that the watches were made from silicone and came in stylish designs. Ryan asked the sharks for $35,000 for 20% equity in his business. He believed the product could help people live healthier lives.
Ryan thought that the watches would be very popular once people realized their benefits. He saw the potential for growth and hoped the sharks would see it too. However, things quickly took a turn. The sharks began asking questions that Ryan was not ready for.
The sharks had many questions about the product. Kevin O’Leary was the first to speak up. He wanted to know if there was any scientific proof of the health benefits of the watches. Kevin questioned whether negative ion technology was actually a real health concern. He asked if Ryan had any lab tests or research to back up his claims. Ryan admitted that there was no laboratory test available.
He explained that negative ion technology had been around for a while but there were no concrete studies to support its effectiveness. This made the sharks even more skeptical. Lori Greiner asked about the potential liabilities involved with the product. She seemed concerned about the lack of proof for the health claims. She worried that if people used the watches and did not experience any health benefits it could lead to legal problems.
Ryan tried to explain that negative ion technology had been used in other products for years. He argued that his watches were just a way to make the technology more fashionable. But Lori was not convinced. She said that the whole thing seemed like a liability nightmare. Daymond John also had concerns about the product. He asked Ryan if he had created the designs for the watches. Ryan said that two of the designs were his own.
But Daymond accused him of lying. Daymond pointed out that the designs were similar to those used by another business. Ryan insisted that his designs were unique. However, Daymond was not convinced. He decided to go out. Robert Herjavec also expressed doubts about the product. He said that he did not believe in the science behind the watches. He did not think the product had enough value to succeed.
He went out as well. As the sharks continued to ask questions Ryan became more defensive. He argued that the watches were not a scam. He believed in the technology and was passionate about his product. However, the sharks were not convinced. They saw too many risks and unanswered questions.
As the pitch went on the sharks made their responses clear. Mark Cuban was the first to speak up. He immediately said that he would not invest. He called the product a scam and refused to be involved. Lori Greiner was the next shark to speak. She asked Ryan if there were any lab tests available to support his claims. When Ryan admitted there were none she said that the product seemed like a liability.
She decided to go out. Daymond John was next. He asked Ryan about the watch designs and accused him of lying about the originality. Daymond was not convinced and went out. Robert Herjavec followed suit. He said he did not believe in the product and went out as well. Kevin O’Leary was the last shark to speak. He said that if he believed the product was a scam he would invest. However, Ryan did not agree that the product was a scam and Kevin went out too. In the en,d none of the sharks were willing to make a deal. Ryan left the tank empty-handed.
What Went Wrong With Esso Watches On Shark Tank?
There were several factors that led to Esso Watches not getting a deal on Shark Tank. First, the sharks did not believe in the science behind the product. There were no laboratory tests to prove that the negative ion technology actually worked. Without scientific evidence, the sharks saw the product as a risk.
Second, the lack of uniqueness in the watch designs hurt Ryan’s pitch. Daymond John accused Ryan of lying about the originality of the designs. The watches did not stand out enough to convince the sharks that they had strong potential in the market.
Finally, the sharks were concerned about the potential liabilities of the product. Lori Greiner said the product could be a liability nightmare. Without proof of the health benefits, there was a risk of legal trouble. These concerns ultimately led the sharks to pass on the deal.
Product Availability
Esso Watches were available for purchase on the company’s website and in some online stores. The watches were sold at various price points depending on the design and features. Ryan marketed the watches as fashionable and functional. He believed that the unique use of negative ion technology would attract customers looking for something different.
However, the lack of scientific proof and the trademark issues with Exxon Mobil made it difficult for the product to succeed. The watches were never widely available in retail stores and the brand never gained significant traction. Eventually, Esso Watches ceased operations and the product was discontinued.
Conclusion
Esso Watches had a promising concept but faced many challenges. The lack of scientific proof and the trademark issues were major obstacles for the business. Ryan Naylor did not secure a deal on Shark Tank and the company eventually closed down.
Despite the challenges, Ryan made some sales after his appearance on the show. However, the product never became a success. The journey of Esso Watches shows the importance of having strong proof and a unique product in order to succeed in business.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








