For parents, particularly those who have toddlers, mealtime can be a true challenge. Children frequently cause chaos at the table by moving their plates and spilling their bowls all over the place. This converts a peaceful dinner into a chaotic cleanup operation.
As a mother of triplet boys, Lindsey Laurain encountered this issue regularly. She invented the Ezpz Happy Mat as a solution since she was fed up with tidying up after her children. It is difficult for kids to tip over and make a mess with these silicone meal mats because they stick to the table.
Lindsey presented her creative approach to the Sharks on Shark Tank Season 7. She requested $1 million for 5% ownership of her business, Ezpz. Did the entrepreneur get a deal on Shark Tank? Check out our Ezpz update to find out!
Ezpz Net Worth 2024
Lindsey Laurain asked for a $1 million investment in exchange for 5% equity in her company, Ezpz. This meant she valued her company at $20 million. She did not make a deal with any of the sharks due to differences in vision and the terms offered. After the show aired, Ezpz faced significant challenges, including a lawsuit that delayed growth by about three years. However, Lindsey managed to secure distribution deals with major retailers like Target, Bed Bath & Beyond, and Amazon, which helped the company recover and expand its product line. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Ezpz in 2024 is about $32.2 million.
Ezpz Shark Tank Update
Even though Ezpz could not close the deal on Shark Tank, it has expanded. After the performance, Lindsey’s product had a difficult time in the market, particularly because of a lawsuit alleging copyright infringement, which caused the company’s growth to be delayed by around three years. But Lindsey remained, landing distribution agreements that enabled Ezpz to recover.
As for an Ezpz update, today Ezpz is still operating and doing well. Major retailers, including BuyBuyBaby, Target, Bed Bath & Beyond, and Amazon, carry their products. The business keeps adding more products to its lineup, which now includes cutlery, bowls, and cups for infants and toddlers. Although exact sales numbers are unavailable, the company was valued at over $20 million in 2022 and is still a well-liked option for parents.
No, Lindsey Laurain didn’t get a deal on Shark Tank. Even when a few sharks expressed interest, Lindsey’s vision for her company was not aligned with the terms offered. Kevin O’Leary offered $1 million for 5% of the company’s sales, with a condition of a 20% ownership increase as a contingency if the company didn’t reach $10 million in sales within a year. But Lindsey left because she thought she could expand her company without making these compromises.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $1 million payable over 4 years for 5% | N/A | No |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $1 million for 5% equity, which increases to 20% of sales, hit $10 million | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Ezpz Shark Tank Pitch
The mother of three energetic triplet boys is Lindsey Laurain. She struggled with mealtime messes, just like most parents do. She was sick of having to clean up after every meal since bowls kept falling over and food kept flying everywhere. Her dissatisfaction inspired her to create the Ezpz Happy Mat, a product meant to reduce anxiety for both parents and young children during mealtimes.
While creating the product, Lindsey had to overcome several obstacles, such as perfecting the material and design. It was not an easy undertaking to design a device that could genuinely stick to a table and resist the force of a stubborn toddler. Lindsey overcame these challenges because of her determination and confidence in her product.
Using a video of her toddlers throwing food around to highlight the everyday challenges of mealtime parenting, Lindsey opened her Shark Tank pitch. The Ezpz Happy Mat is a silicone placemat that gathers to the table to stop spillage and lesson mess, which she later showed the sharks.
Lindsey asked for $1 million for 5% stock since she was confident in her idea and company plan. She clarified each mat costs $6 to make and retails for $24.95, with a $12.50 wholesale price. She had already made $1.2 million in sales, and by the end of the year, she expected to have made $30 million. Keep reading our Ezpz update to see what happens next!
Most of the sharks didn’t like the pitch, as Lindsey was just telling irrelevant stories. She could not present the accurate numbers, which left the sharks confused.
Barbara Corcoran asked about the price per mat. Lindsey replied it retails for $24.99 and wholesale it to $12.50. The cost of the mat is $6.
Kevin O’Leary enquired about expenses and sales. Lindsey disclosed her sales were $1.2 million, with an expected $30 million by year’s end.
Robert Herjavec had doubts about her financial expertise, saying she appeared to be “all over the map. He asked how much money she made from $1.2 million in sales. Lindsey revealed she made $140,000.
Lori Greiner expressed concerns regarding patents and competition in the market. Lindsey responded she had filed for the patent.
Kevin O’Leary was fascinated but felt there was a danger. He offered $1 million for 5% of the company, with the condition that if Lindsey didn’t reach $10 million in sales within a year, his share would rise to 20%. Lindsey declined this offer.
Barbara Corcoran offered $1 million for 5% with annual repayment milestones.
Robert Herjavec decided not to offer a deal because he believed Lindsey was unfocused.
Lori Greiner chose not to take part because she was concerned about the competition and the patent list.
Mark Cuban left without making a deal because he didn’t like the arrangement.
Ultimately, Lindsey left the tank without making a purchase.
What Went Wrong With Ezpz On Shark Tank?
There were several reasons Ezra could not get a deal. The sharks became fascinated with the idea, but they were worried about Lindsey’s business focus and the product’s patent protection. Lori Greiner, sometimes known as the “Queen of QVC,” hesitated because she was especially concerned about competitors.
Robert Herjavec said Lindsey was overstretching herself and that her strategy was unclear. It was also doubtful of Lindsey’s willingness to compromise when she turned down Kevin O’Leary’s offer and walked away.
Product Availability
From our Ezpz update research, the Ezpz Happy Mat is available at Bed, Bath & Beyond, Target, BuyBuyBaby, and Amazon, among other big-box stores. It can also be purchased on the official website Ezpz of the brand, along with other items including bowls, cups, and baby and toddler utensils. The Happy Mat usually costs about $24.95.
Conclusion
Even though Ezpz could not close a deal on Shark Tank, the business had prospered and grown. Despite facing legal issues and worries about sharks, Lindsey Laurain’s business has grown because of her dedication to tackling a problem that many parents face.
Nowadays, parents are familiar with the Ezpz Happy Mat since it provides a useful solution to messy meals. The future of Ezpz appears bright, with a growing product line and a solid retail presence. Lindsey and her team should be able to come up with even more innovations.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
