Former Google employee Andrew Bentley noticed a problem. He saw that there were many outfits for mothers and few for fathers. He created the Father Figure brand in an attempt to address this issue. A clothing line called Father Figure is exclusively for fathers.
The clothing is designed to be both fashionable and cozy, and it is manufactured in America. In an attempt to secure funding for his company, Andrew appeared on the television program Shark Tank. He demanded 15% of his business in return for $80,000.
Andrew showcased his goods on television in the hopes that the sharks would fund his business. But in spite of his efforts, none of the sharks chose to fund his venture. Will the entrepreneur get a deal on Shark Tank? Check out our Father figure update to find out!
Father figure net worth 2024
Andrew Bentley asked for an $80k investment in exchange for 15% equity in his company. This meant he valued Father Figure at approximately $533,333. Unfortunately, he did not secure a deal on the show. After the show aired, Father Figure saw a big increase in website traffic, sales, and social media exposure.
However, the company closed in July 2019, and it has not resumed operations. As such, the current net worth of Father Figure in 2024 is $0, reflecting its closure and discontinuation of business.
Father Figure Shark Tank Update
In terms of a Father figure update, not everything went as planned after Andrew made an appearance on Shark Tank. Father Figure is sadly no longer in operation. July 2019 saw the company’s closure, about one year following the episode’s airing. Since then, Andrew Bentley has found new employment.
At the Harvard Kennedy School of Government Performance Lab in Minneapolis, Minnesota, he is currently employed as a Project Leader. There is no indication that Father Figure will return as of 2024. Since 2018, the business’s social media accounts and website have been offline.
Sharks were skeptical about the cost of manufacturing the clothes and whether there would be enough demand for paternity clothes, so none of them made an offer to Andrew when he went on Shark Tank. In the end, the sharks decided not to invest, and Andrew left without securing a deal. Father Figure had asked for $80,000 in exchange for 15% of his company.
Sharks Names | Demand & Offer | Counter Offer | Accepted? |
Sarah Blakely | Out | N/A | N/A |
Lori Greiner | Out | N/A | N/A |
Mark Cuban | Out | N/A | N/A |
Kevin O’Leary | Out | N/A | N/A |
Daymond John | Out | N/A | N/A |
Father Figure Shark Tank pitch
In our Father Figure update research, When Andrew Bentley’s wife was expecting, he had the concept of a Father Figure. He observed at that time that there were a lot of items available for mothers, but very few for fathers.
Despite the fact that more and more fathers were helping to care for their children, he believed that fathers were frequently overlooked. Andrew believed that dads should dress in a way that is both fashionable and comfortable for the infant. His goal was to establish a brand that would close this market gap.
Andrew was employed at Google before founding Father Figure, but he left to concentrate on this new venture. In order to earn money for the business, he launched a Kickstarter campaign and started selling his goods online.
In regard to a Father figure update, Andrew invited two fathers with babies along to help showcase his items when he appeared on Shark Tank. He wanted to demonstrate how stylish and effective his clothing was.
According to Andrew, the target market for his company was millennial fathers who were more involved in raising their children than fathers in the past. His three primary items were a T-shirt with additional padding on the shoulder, a burp cloth made of soft muslin cotton, and a denim shirt with comfortable moleskin shoulders and sleeves.
Andrew informed the sharks that the company was a public benefit corporation and that all of the materials were created in the United States. This indicated that Father Figure sought to promote appropriate fatherhood in addition to financial gain.
The sharks asked Father Figure a lot of questions. They were interested in finding out how much it cost to produce the garments and whether the market for paternity wear was large enough. It was Daymond John who initially voiced his worries. The denim shirt, in his opinion, was too costly to produce.
Made for $76 but sold for $128. He was concerned that the company would eventually suffer from the high production costs. Daymond was supported by Lori Greiner, who was likewise worried about the expense. Kevin O’Leary did not think there was a sufficient market for the product. He chose not to invest because he believed the business would fail.
Regretfully, Andrew’s business’s financial aspect did not impress the sharks. The concept of making things for dads appealed to them, but they were concerned about the expense. One of the sharks, Mark Cuban, expressed doubts about the need for paternity clothing.
He didn’t think enough fathers would be interested in purchasing these goods. The most severe was Kevin O’Leary. He expressed his belief that the business would not endure. Ultimately, not a single shark chose to put money into Father Figure.
Father Figure was passed up for a deal on Shark Tank for a few reasons. The sharks were first concerned about the expensive cost of producing the clothing. Daymond John drew attention to the denim shirt’s excessive production costs.
This implied that the business would not profit enough from each transaction. Secondly, the sharks doubted that there would be a sufficient market for paternity apparel. Their concern was that the majority of fathers might not be inclined to spend money on these kinds of goods.
According to Mark Cuban, he wasn’t sure that enough fathers would purchase the clothing for the company to succeed. Lastly, Kevin O’Leary expressed grave concerns about the company’s prospects. He thought the company would fail.
Product Availability
Father Figure sold a variety of goods. The first was a denim shirt with sleeves and shoulders covered in soft moleskin. The purpose of the design was to ensure that the infant and the father would find the shirt pleasant.
The second item was a T-shirt designed to give dads more comfort when holding their infants because it had extra padding on the shoulders. A silky muslin cotton burp rag was the third item offered. This was intended to be as fashionable as it was functional.
Additionally, Andrew collaborated with Fathers Incorporated, a nationwide nonprofit dedicated to addressing difficulties surrounding contemporary parenthood. American resources were used to make the clothing, and Andrew was dedicated to producing top-notch goods. Regretfully, the clothing is no longer accessible following the company’s 2019 closure.
Conclusion
Father Figure was initially a clever concept. Andrew Bentley aimed to create clothing for fathers who were more actively involved in raising their children. He thought that fashionable yet practical clothing was essential for dads. Despite Andrew’s greatest efforts, his business did not succeed.
The cost of producing the clothing and whether there would be sufficient consumer demand for paternity products worried the Shark Tank panel of judges. Father Figure was ultimately unable to secure an agreement for the performance, and the business closed its doors in 2019.
Father Figure is no longer in existence, but Andrew has pursued other endeavors. At the Harvard Kennedy School of Government Performance Lab, he is currently employed.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.