One of the most significant environmental issues of our time is plastic waste, especially in our oceans. Every year, billions of plastic straws are discarded, littering our waterways and endangering marine life. Finding practical and efficient substitutes for single-use plastics can be challenging, even though many individuals wish to make environmentally beneficial decisions.
Here, businesspeople Miles Pepper and Emma Rose Cohen saw a genuine need. They developed FinalStraw, a folding, environmentally friendly straw that is portable and convenient to use while on the road since they were determined to develop a reusable alternative.
In order to gain support for their idea of a cleaner Earth and better oceans, Emma and Miles presented FinalStraw to the sharks during Shark Tank Season 10. They wanted to impress the sharks by requesting $625,000 for 5% equity. Did the entrepreneur get a deal on Shark Tank? Check out our FinalStraw update to find out!
FinalStraw Net Worth Shark Tank Update 2025
Miles Pepper and Emma Rose Cohen asked for a $625k investment in exchange for 5% equity in FinalStraw. This meant they valued their company at $12.5 million. Although they received several offers, they ultimately did not finalize a deal with any of the sharks. After the show aired, FinalStraw saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of FinalStraw is about $8.77 million.
As for the FinalStraw update, following its unsuccessful exit from Shark Tank, FinalStraw expanded on its own. In 2019, their total revenue surpassed $10 million, and they added more reusable products to their lineup, such as knives, spoons, and forks. The goods gained a devoted following of those who were interested in cutting down on plastic waste after becoming accessible through a variety of outlets and online.
Miles later took over the brand, rebranding it finally, and expanded their product line to accommodate a wider choice of reusable alternatives after Emma and Miles’s collaboration ended. With products still being actively sold online, Final’s projected yearly revenue is around $7 million.
No, Shark Tank did not help FinalStraw land a contract. Emma and Miles received numerous offers and counteroffers, but they could not come to a consensus with any of the sharks. Their concept impressed the sharks, but they were dubious about the product’s market fit and scalability. As a result, Emma and Miles left without an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Jamie Siminoff | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $625k for a 10% stake + a royalty of $2 per straw until $1.8 million is recouped | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $625k for a 25% equity | N/A | No |
FinalStraw Shark Tank pitch
Miles Pepper and Emma Rose Cohen were both passionate about protecting the environment, particularly the health of the oceans. They wanted to develop a sustainable, reusable straw in order to lessen the damage that plastic trash causes to marine life. They first had difficulties refining the design, producing it at a fair price, and promoting it to consumers who weren’t accustomed to using reusable straws.
Despite these challenges, they started a very successful Kickstarter campaign and raised about $2 million to finance the creation of the device.
Emma and Miles presented FinalStraw, the first foldable, reusable straw in history, during their pitch. The straw was convenient to carry around because it could be folded down to the size of a key and kept in a little case that was fastened to a keychain. They clarified they had a healthy profit margin because each straw cost $5 to create and sold for $19.99.
The entrepreneurs discussed their success on Kickstarter and disclosed that they were often generating around $15,000 in sales per day. Keep reading our FinalStraw update to see what happens next!
Kevin and Lori asked about the cost and the price of the product. The founders replied it costs $5 to make and they sell it for $20.
Lori Griener asked about the sales. The founders revealed they launched 2 months ago on Kickstarter and raised $1.89 million. They also did $115,000 a day in pre-sales through their website.
Lori Greiner inquired about the product’s prospects for a long-term market. Emma clarified why consumers are becoming more interested in eco-friendly items.
Kevin O’Leary made his first bid after raising concerns about manufacturing costs and margins.
Jamie Siminoff Raised concerns about consumer acceptance, expressing a fear that it could be difficult to persuade people to use reusable straws.
Although Lori Greiner liked the idea, she didn’t think it had enough promise to justify a significant financial commitment.
Kevin O’Leary made an offer of $625,000 for 10% equity and a $2 royalty until he tripled his investment, but he eventually moved out.
Jamie Siminoff chose not to take part because, although he shared the purpose, he lacked the confidence to educate the audience to embrace the product.
Daymond John chose not to invest because he questioned the company’s capacity to grow.
Emma’s counteroffer of 12.5% equity caused Mark Cuban to back out, leaving FinalStraw without an agreement, despite Mark’s subsequent offer of $625,000 for 25%.
What Went Wrong With FinalStraw On Shark Tank?
Although the sharks appreciated Emma and Miles’s commitment to the environment, they were skeptical of the product’s widespread appeal. The straw’s high retail price and scalability, as well as the difficulties in introducing a new product category to consumers, were among the issues raised. Mark Cuban’s high equity demand and Kevin O’Leary’s royalty structure both complained about risk, and Emma’s counteroffer of less equity caused the last deal to collapse.
Product Availability
From our FinalStraw update research, Foldable knives, spoons, and forks are among the other reusable items that FinalStraw, now known as Final, has added to its lineup. Both the official Final website FinalStraw and well-known internet merchants sell these products.
The straw itself is still one of the most widely used choices because of its sturdy case and small size, which makes it ideal for environmentally conscious customers who are always on the go. It costs about $20 and is available online and at a few physical stores.
Conclusion
The experience of FinalStraw on Shark Tank illustrated the advantages and disadvantages of launching an environmentally friendly product in a cutthroat industry. Emma and Miles could expand the business on their own, even though they left without a deal. Final now generates millions of dollars in revenue annually and provides a wider variety of reusable products.
Their experience shows that a Shark Tank deal isn’t necessarily necessary for success and encourages entrepreneurs with a vision of change. We’re interested to see how Final can help reduce plastic waste globally as they continue to grow their product line.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
