Children particularly like making pillow forts. In their living rooms, they enjoy building them. However, building a pillow fort might get untidy. It can scatter cushions all over your couch and destroy it. Conor Lewis noticed this issue. His goal was to make pillow forts less messy for families to enjoy.
Thus he established FORT. FORT cushions are magnetic. The construction of a pillow fort is facilitated by these cushions. They are not attached by velcro. Conor pitched his idea on Season 13 of Shark Tank. He requested $500k in exchange for 10% of his business. Will the entrepreneur get a deal on Shark Tank? Check out our Fort Update to find out!
fort net worth 2024
Conor Lewis asked for a $500k investment in exchange for 10% equity in his company. This meant he valued his company at $5 million. He did not make a deal with any of the Sharks, so his valuation remained the same.
After the show aired, FORT saw a big increase in website traffic, sales, and social media exposure. However, due to various issues, FORT ultimately closed down in 2023. Therefore, the current net worth of FORT in 2024 is $0, as the company is no longer in operation.
Fort Shark Tank Update
In terms of a Fort update, following Shark Tank, FORT ran into numerous issues. Delivering orders from its Kickstarter campaign proved difficult for the company. Clients did not receive their merchandise on schedule. People became enraged by this. FORT made an effort to continue selling pillows. However, the issues persisted.
There were tons of backlogged orders on the website. FORT made its closure announcement in May 2023. Fans were devastated to hear this news. Every FORT product was recalled by the US Consumer Products Safety Commission. Customers were forced to discard them as a result. Despite having high objectives FORT ultimately went out of business. FORT is no longer in operation as of 2024.
Forget about FORT landing a deal on Shark Tank. Conor Lewis presented five sharks with his magnetic cushion concept. He requested $500k in exchange for 10% of his business. However, every shark declined.
They observed numerous issues with the company. They were concerned about shipping problems and high prices. With no agreements reached FORT departed the tank without assistance.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Emma Grede (Guest Shark) | Out | N/A | N/A |
| Lori Greiner | out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Fort Shark Tank Pitch
In our Fort update research, FORT was founded by Conor Lewis. While assisting his daughter in building a pillow fort, he had the idea. They made a huge mess but had a great time together. Conor set out to improve fort construction techniques. He reasoned that it would be simpler with magnetic cushions.
He had numerous difficulties when creating his goods. FORT production came at a heavy cost. Additionally, there were problems with the cushions’ shipment. Conor found it challenging to keep the company operating because of these issues.
Conor demonstrated the operation of his cushions during his Shark Tank presentation of FORT. He described how the pillows were kept together by the magnets. This he thought would make making a pillow fort enjoyable and simple.
Conor talked about his Kickstarter sales success. He claimed to have sold $2 million in ten hours or less. The sharks however were not persuaded. They felt that the cost was excessive. Conor’s business plan was full of risks.
The sharks questioned FORT with a lot of questions. They were curious about the operation of the magnets. They also wanted to know how many cushions were included in a set. The sharks talked about the difficulties in shipping orders.
Conor tried to lay out his strategy. Nonetheless, the success of the product continued to worry the sharks. They sought evidence that consumers cherished FORT. Meanwhile, many clients still hadn’t gotten their orders.
Conor’s proposal did not receive a favorable response from the sharks. The first to leave was Kevin O’Leary. He believed that the company suffered from too many problems. Mark Cuban trailed behind him. He thought Conor might take something away from this. He hoped that going forward Conor would plan more effectively.
Emma Grede didn’t think there was enough evidence of the business to invest in. Lori Greiner made the same decision to decline the offer. She believed she was unable to assist the business. Robert Herjavec finally gave investing some thought, but ultimately decided against it. Each of the five sharks left. FORT was left with no offers as a result.
What Went Wrong With The Fort On Shark Tank?
For Fort on Shark Tank, a lot of things went wrong. The sharks identified some serious issues. Their concern stemmed from the pillows’ high cost. Many families could not afford them as each set cost $500. The sharks were also concerned due to the shipping delays.
Prior to making an investment they desired to witness satisfied clients. The sharks had no evidence of success as they had not yet delivered any orders. This caused every shark to reject Conor’s offer.
Product Availability
FORT was distinct because of its special qualities. The cushions’ magnetic properties made building forts simple. Children may build forts without scrubbing up. There were other colors of the cushions including light blue, green, and purple.
Their purpose was to adhere to each other. This led to speedy and enjoyable building. Regretfully, FORT goods can no longer be purchased following the recall. The webpage is no longer operational. Customers are instructed to throw away any existing merchandise.
Conclusion
The experience of FORT on Shark Tank was exciting. Conor Lewis had a brilliant thought. He intended to make building forts for kids less messy. He was unable to persuade the sharks though. They observed far too many issues with the company.
Upon exiting the tank FORT encountered numerous difficulties. In the end, the business shut down in May 2023. An intriguing concept has a depressing ending. We’ll keep an eye out for information on any new goods or businesses that might emerge from FORT’s demise.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
