It’s often difficult for busy people to eat healthily. Fast meals typically simply sacrificing nutrition because of our busy schedules. Proper Good can help in this situation. Christopher and Jennifer Jane found proper good as a response to this issue.
Their company offers ready-to-eat, wholesome meals that are handy and beneficial to your health. Their meals are tasty and nutritious besides being easy to make. They displayed their selection of simple, shelf-stable soups and chilis, made to satisfy people with hectic schedules who wish to eat healthfully. Finding a method to combine convenience and health benefits was the main goal.
The Janes entered the shark tank because they wanted to raise money to expand their online retailers’ meal service. They requested $400,000 for 10% equity in their company. Did the entrepreneur get a deal on Shark Tank? Check out our Proper Good update to find out!
proper good net worth 2024
Christopher and Jennifer Jane asked for a $400k investment in exchange for 10% equity in their company. This meant they valued their company at $4 million. They made a deal with Mark Cuban for $400k in exchange for 20% of their company. This new deal valued their company at $2 million.
After the show aired, Proper Good saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Proper Good in 2024 is about $2.62 million.
Proper Good Shark Tank Update
As for a Proper Good update, Proper Good has expanded significantly after appearing on Shark Tank. The business is still going strong and operating. Their revenues increased to almost $2 million in the year after their Shark Tank appearance. They could also raise an extra $3 million, which gave them the opportunity to greatly increase their retail presence.
Over 2,000 Walmart locations currently carry Proper Good items. They have expanded the range of products they sell by including ready-made muesli. This expansion is evidence of their company model’s viability and the influence of their Shark Tank participation.
Yes, Proper Good was successful in landing a Shark Tank transaction. At first, they asked for $400,000 in exchange for 10% of the company. Their offer was $400,000, but Mark Cuban wanted a 25% share. Mark Cuban accepted the Janes’ counteroffer of 20% stock. Proper Good needed this agreement to grow their firm since it gave them the capital and the direction they required.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Mark Cuban | $400,000 for 25% equity | $400,000 for 20% of equity stake | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Peter Jones | Out | N/A | N/A |
Proper Good Shark Tank pitch
The goal of Proper Good, founded by Christopher and Jennifer Jane, was to offer a healthy meal option to those on the go. They discovered that most quick lunch options were highly processed or unhealthy.
This gave them the idea to create Proper Good, which offers a variety of wholesome, prepared soups and chilis. They had to figure out how to make their meals convenient and shelf-stable without sacrificing quality, which made the early stages of development difficult.
Christopher and Jennifer Jane showcased their Proper Good business plan on Shark Tank, emphasizing the ease of preparation of their nutritious meals. They talked about their subscription service, which costs roughly $72 and allows users to get a package of 12 meals.
They emphasized the distinction between their shelf-stable products and their remarkable sales results. Their pitch sought to show that Proper Good was a profitable endeavor and a fix for a widespread issue. Keep reading our Proper Good update to see what happens next!
Peter questioned the price and cost of the product. The founders replied that the average price is around $7 including free delivery. Through subscription, all the meals sell for $5.99. A whole box, including 12 meals, costs $30 and they sell it for $72.
Lori Greiner inquired about their approaches to marketing. Jennifer and Christopher clarified that their business was the only one providing high-quality, shelf-stable food.
Daymond John Described how his lack of enthusiasm for soups influenced his choice to withdraw.
Peter Jones asked about the company’s sales. The founders replied they launched in 2020 and did $556,000 in sales. They are selling directly to customers.
Sharks found that high-gaining customers’ expenditures were costing them roughly $80,000 a month.
Kevin O’Leary, citing the large losses and the absence of a strong business plan, questioned the company’s suitability for investment.
Mark Cuban offered $400,000 for a 25% stake in Proper Good after recognizing its potential. He thought he could assist them with packaging and marketing. Mark accepted the Janes’ offer of 20% stock.
Daymond John, Peter Jones, Lori Greiner, and Kevin O’Leary all declined to make investments. Their worries centered on the company’s competence in the market and profitability.
Product Availability
From our Proper Good update research, Along with new foods like muesli, Proper Good offers a range of nutritious, ready-to-eat meals, such as soups and chilis. Their items are currently offered for sale in over 2,000 Walmart stores and can be purchased online through their subscription program, Proper Good. Usually, a box of twelve meals costs roughly $72.
Conclusion
Proper Good’s Shark Tank experience was a big turning point that contributed to the company’s rapid expansion. The business could agree with Mark Cuban, which gave them access to finance and knowledge. Since then, they’ve extended their product variety and retail presence.
Proper Good has an exciting future ahead of it as it expands and innovates, perhaps bringing more good news soon. Keep a watch on this business, as further exciting advancements are anticipated as they grow and prosper.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
