A company called Fresh Bellies produces baby food to encourage children to acquire a taste for nutritious foods. According to Saskia Sarrosa, founder of Fresh Bellies, the majority of baby foods are excessively sweet. Fruit sugars are frequently used by businesses to add sweetness to infant food. It’s not the same with Fresh Bellies. Saskia wants children to grow up to enjoy more than simply luscious fruits, vegetables and herbs.
She uses real vegetables in her baby food. Fresh Bellies doesn’t use fruit to mask the flavours of vegetables. They substitute healthy spices like thyme and garlic instead.
Saskia is trying to revolutionise the way that babies are fed. She thinks that this cuisine will encourage children to eat adventurously and help lower childhood obesity. On Shark Tank, she requested $275,000 in return for 5% of her business.
Will the entrepreneur get a deal on Shark Tank? Check out the Fresh Bellies update to find out!
Fresh Bellies Net Worth Shark Tank Update 2025
Saskia Sarrosa asked for a $275,000 investment in exchange for 5% equity in her company, Fresh Bellies. This meant she valued her company at $5.5 million. She did not make a deal with any of the Sharks. After the show aired, Fresh Bellies saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Fresh Bellies is about $8.01 million.
The business continued to expand even after Fresh Bellies departed Shark Tank without any deals. Fresh Bellies is performing really well in retailers right now. The company’s annual sales have surpassed $6 million. Large retailers like Walmart and Kroger now carry Fresh Bellies.
The business is still expanding and has added more flavours. More parents are selecting this option for their children, and it has attracted devoted clients. The fact that Fresh Bellies is still in business demonstrates that parents want to provide their children with nutritious food.
On Shark Tank, Fresh Bellies did not receive a deal. Saskia requested $275,000 for a 5% stake in the business. However, her company’s valuation did not sit well with the sharks. Since the product is pricey and only available in chilled portions, some sharks believed the idea was too difficult to market.
Additionally, the sharks weren’t sure if consumers would be willing to pay more for this nutritious baby food. They believed that this concept would require a significant amount of funding to succeed. Thus, Saskia did not strike a bargain with any sharks.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Charles Barkley | Out | N/A | N/A |
| Lori Greiner | out | N/A | N/A |
| Kevin O’Leary | out | N/A | N/A |
| Robert Herjavec | out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Fresh Bellies Shark Tank pitch
Saskia Sarrosa is Fresh Bellies’ creator. Her goal in creating this product was to teach children how to eat healthily. Saskia thought that children were trained to seek sweets at an early age since she noticed that a lot of baby food was created with fruit sugars. She wanted to create baby food that would yet taste like vegetables. Saskia wanted children to like vegetables as much as they enjoyed fruits.
Saskia had no culinary experience. She began Fresh Bellies after 11 years of NBA marketing experience. While preparing meals for her own daughters, the concept of Fresh Bellies was born. Rather, she desired authentic flavours derived from herbs and spices rather than sugar.
Saskia engaged a chef to assist her because she knew she needed help with the recipes. They collaborated to develop Fresh Bellies’ distinctive flavours. It was challenging to launch the business. Since Fresh Bellies was a refrigerated produce, it required specific storage in retailers. Fresh Bellies was interesting because a lot of infant food is shelf-stable. Saskia had trouble locating the appropriate retailers to sell her goods.
In order to expand the business, she also needed to raise funds. Saskia wanted to help youngsters form healthy eating habits at a young age, so she was determined to make Fresh Bellies work.
Saskia promoted Fresh Bellies on Shark Tank as a means of teaching children to eat better. The majority of baby foods are high in sugar, she explained. She wanted to expose children to the flavours of genuine vegetables with Fresh Bellies. She gave the sharks samples so they could test it out for themselves. Flavours like Swiss chard with garlic and cauliflower and bell pepper with garlic were among the samples.
The sharks understood the goal, although they thought the flavours were overpowering. According to Saskia, Fresh Bellies has already generated $100,000 in its first half of the year and is projected to generate $570,000 by the end of the year. Saskia assessed Fresh Bellies at $5.5 million and had previously raised $1.6 million for the business.
She clarified that the creative concept and the rising demand for nutritious infant food were the reasons for the high price. Although they were impressed by Saskia’s proposal, the sharks had a lot of questions regarding her company.
Fresh Bellies were the subject of numerous inquiries from the sharks. Saskia was questioned by Robert if she was attempting to teach children to shun sugar and enjoy veggies. Saskia clarified that her goal was to teach infants to appreciate savoury flavours rather than just sweet ones.
She discussed how babies are most receptive to experiencing different flavours within the “flavour window.” Fresh Bellies sought to provide babies with a range of flavours during this period, which ranges from four to seven months.
The sharks were interested in whether Fresh Bellies had any issues entering stores. Saskia clarified that there were no slotting costs associated with getting her product into retailers. However, Mark and Lori were concerned that Fresh Bellies would have trouble finding enough space in refrigerators. They believed that competing with other brands for space would be difficult.
Kevin wanted to know how much Fresh Bellies sold in stores and how much it cost to create. Compared to other baby foods that sold for $1.99 Saskia revealed that each pouch cost $3.59. The price was too high for the sharks. Daymond questioned whether Fresh Bellies being a high-end product would be within the facilities of those from low-income families. Saskia acknowledged that the cost was higher but she expressed her desire to lower it as the business expanded.
The sharks were also curious about Saskia’s future plans. They believed that a large sum of money and time would be required to make Fresh Bellies a success. Mark noted that reaching a break-even point could cost millions of dollars. The sharks recognised that Saskia’s goal was ambitious and would require a significant amount of effort.
Fresh Bellies elicited distinct reactions from each shark. Mark believed that some families would find it difficult to pay the hefty cost. He stated that the business would have to obtain additional funds and made the decision to leave. Daymond was concerned about the cost as well. He went out since he believed that some families couldn’t afford Fresh Bellies. Lori believed that some babies would not enjoy the strong flavours.
She chose not to negotiate because she preferred the flavours to be more subdued. Although Robert thought the company would need too much money to compete he liked the idea. He left too. Kevin expressed his admiration for Saskia’s business expertise. However, he was not fond of the company’s high valuation. He went out as well since he believed it was too early to invest.
Ultimately Fresh Bellies received no offers from sharks. They all thought the concept was intriguing, but the obstacles were too great.
What Went Wrong With Fresh Bellies on Shark Tank?
Saskia’s concept was well received by the sharks, although they were worried about Fresh Bellies. One major problem was the product’s high cost. Families might be prepared to spend extra for baby food, but the sharks weren’t sure. They also believed it would be difficult for Fresh Bellies to expand due to the requirement for refrigerated space. The cost of getting Fresh Bellies into stores and keeping them there was a concern for them.
Another issue was the company’s high valuation. The sharks believed that Fresh Bellies’ $5.5 million valuation was too expensive for a startup. According to Kevin, the business did not generate enough revenue to support the high price. The sharks felt that the idea was good but it would need a lot of time and money to be a success.
Product Availability
Stores all around the United States carry Fresh Bellies. Large retailers like Walmart and Kroger carry it. A range of flavours are available for infants and young children from Fresh Bellies. Real herbs and veggies are used to make each flavour. Artificial flavours and sugar are not used by Fresh Bellies. Every pouch is meticulously crafted to provide newborns with authentic taste experiences.
Parents can purchase Fresh Bellies in-store or online. The product costs a little more than other infant food. The cost of each pouch is about $3.59. Parents who want to feed their infants nutritious meals are the target market for Fresh Bellies. Parents may find out more about each flavour on the company’s website. The demand for baby food that focuses on nutrition From real ingredients is proven by Fresh Bellies.
Conclusion
Even though Fresh Bellies didn’t land a deal on Shark Tank the business kept expanding. Parents are supporting Saskia’s plan to teach children to eat healthily. Many supermarkets now carry Fresh Bellies and the company has made $6 million in sales. The company’s future appears bright and Fresh Bellies demonstrates that parents demand healthier options for their children.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
