Women’s sportswear has been a very small market. The majority of the alternatives were pink shirts or big jerseys. These weren’t hip or fashionable. Kurt Feddersen and Shawnna sought to alter that. They recognized an opportunity to provide something superior. Gameday Couture was the name of their business. Their goal was to design stylish and current sportswear for ladies.
In Season 6, they presented their concept to Shark Tank. They were looking for a deal that would help them expand their company. They want $500,000 in return for 20% of their business. The Feddersens were concerned about the future growth and expansion of their company. They were prepared to provide fashionable sportswear to female admirers worldwide. Will the entrepreneur get a deal on Shark Tank? Check out the Gameday Couture update to find out!
Gameday Couture Net Worth Shark Tank Update 2025
Shannon and Sean Luedke went on Shark Tank asking for $500,000 for 20% of their company. This meant they thought their business was worth $2,500,000. They made a deal with Mark Cuban for $500,000 for 30%, lowering the valuation to $1,666,667. The episode was aired on December 5, 2014. The licensed women’s sports apparel brand remains active and continues to grow nationwide. Using the default 10% yearly growth method, the current net worth of Gameday Couture is estimated to be around $8–10 million in 2025.
Gameday Couture grew even more after making an appearance on Shark Tank. They obtained additional sporting permits. Their product range was able to grow as a result. They began selling their goods all throughout North America at establishments like Dick’s Sporting Goods. Their income increased rapidly.
Every year, their sales reach millions of dollars. Gameday Couture is still operating today. Both their website and Amazon are where they offer their goods. Female sports enthusiasts are big supporters of their apparel line. The brand is now well-known for its stylish and current sportswear. They were able to expand the firm even further thanks to their cooperation with Mark Cuban.
Gameday Couture did indeed land a Shark Tank deal. They want $500,000 in return for 20% of their business. The concept appealed to Mark Cuban. He recognized the opportunity for development. He wanted 30% stock but gave $500,000. Kurt and Shawnna accepted the arrangement.
The offer of $500,000 for 30% stock from Mark Cuban was accepted. Gameday Couture was able to obtain the resources and assistance it required to grow thanks to this agreement. The business was able to expand more quickly with Mark Cuban’s assistance. Their company was getting better and drawing in more clients. The Feddersens were successful in the deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $500,000 for 30% equity | N/A | Yes |
Gameday Couture Shark Tank pitch
Shawnna and Kurt Feddersen are Gameday Couture’s founders. It was an issue they noticed that gave them the concept for their business. There were few wardrobe alternatives for female sports lovers. Oversized jerseys and pink t-shirts were everywhere in the market. These outfit selections lacked style and were dull. Kurt and Shawnna wanted to alter that.
Their goal was to provide stylish athletic wear for ladies. Their objective was to provide fashionable and up-to-date solutions for female sports enthusiasts. What was popular in the fashion industry served as their inspiration. Their goal was to introduce these styles into the sportswear industry.
Both Shawnna and Kurt had previous jobs before founding Gameday Couture. Shawnna had experience in company development and marketing. Kurt was a fashion industry veteran. They launched their own business using their talents. Their goal was to change the market for sportswear. They felt that greater wardrobe alternatives should be available to female sports enthusiasts.
Their concept took off right away. They started to build their brand and produce distinctive goods. However, early on in the product development process, they encountered difficulties. It was challenging to locate reliable manufacturers and suppliers. They also needed to learn how to differentiate themselves in a crowded market. But they were focused on making it work. Gameday Couture was the result of their labors.
Shawnna Feddersen and Kurt Feddersen were confident when they made their Shark Tank presentation. They gave a thorough presentation of their company plan and goods. They used several models to demonstrate some of their products. Their attire was fashionable and up-to-date. They had obviously given the designs a great deal of care. These were not your normal sports attire.
They looked good and were stylish. The Feddersens clarified that their business had already made a sizable profit. The year before their appearance on the show, they had earned around three-quarters of a million dollars. Sales during the current year were estimated to be $1.5 million. They also disclosed information on the price and cost of their goods.
An item’s average manufacturing cost was around $8.00. The products were sold for around $44.00 at retail after being wholesaled for $22.00. The sharks were impressed by the high-profit margins. The Feddersens want 20% stock in return for $500,000. They sought the funds to support their expansion and growth.
They required finances in order to expand their marketing activities and get further licenses. The chance to collaborate with a shark who could expand their customer base thrilled them.
The Feddersens had to respond to a number of crucial questions when the sharks began to ask them. The first person to enquire about the company was Kevin O’Leary. He was curious about how they intended to differentiate themselves in a competitive market. He enquired as to why their goods were superior to those of other businesses. Shawnna and Kurt clarified that their apparel was made to be both stylish and athletic.
Plain t-shirts and big jerseys weren’t what they wanted to sell. Their goal was to provide a stylish way for ladies to display their team passion. This concept appealed to the sharks. Nevertheless, they were curious about Feddersen’s strategy for attracting new clients.
Lori Greiner also enquired about the attractiveness of the apparel. She said that she had just purchased a comparable item for a hockey match. She was intrigued by the business and loved the way it looked. She was curious about the Feddersens’ plans to grow their company. Shawnna and Kurt clarified that they were already in negotiations with Dick’s Sporting Goods and other large retailers.
They would be able to contact more people as a result. They intended to increase their internet visibility as well. The Feddersens gave thoughtful answers to the questions. The clothes and the business plan impressed the sharks. However, there were still some worries.
Robert Herjavec wanted to know how much the firm was worth. He thought the company was asking for too much based on its current sales. He made the decision to leave school. Daymond John and Kevin O’Leary also left. They were worried that it would be hard to market the company. They had doubts about the Feddersens’ ability to expand the business quickly enough. However, Mark Cuban continued to be intrigued. He chose to make a bid after seeing the business’s potential.
The sharks had a mixed reaction. The first person to go was Kevin O’Leary. He didn’t believe the business could differentiate itself sufficiently in the marketplace. He believed that the company was not prepared for a significant investment. Daymond John left as well. He acknowledged that marketing would be difficult. He believed the business was not prepared for the deal.
Moreover, Robert Herjavec left because he believed the valuation was excessive. He thought the Feddersens were asking far too much for the business. But something else caught Mark Cuban’s attention. He thought the product was good. It had a lot of potential in his opinion. As opposed to the Feddersens’ 20% demand he offered $500,000 for 30% of the business.
The Feddersens accepted the offer from Mark Cuban. Getting the contract made them pleased. They were aware that they could expand the company far more quickly with Mark Cuban’s assistance. The process of negotiating was swift. Kurt and Shawnna gladly accepted Mark Cuban’s offer. The sharks that left didn’t see the same opportunity.
However, the Feddersens were a risk that Mark Cuban was prepared to accept. They were eager to collaborate with him and grow their company. Gameday Couture made a wise move with the purchase.
What Went Wrong With Gameday Couture On Shark Tank?
A couple of things didn’t go according to plan even if Gameday Couture did land a deal with Mark Cuban. Daymond John and Kevin O’Leary both left school. They didn’t think the company could expand rapidly enough. They believed it would be difficult to promote the goods. They had no idea how the Feddersens might increase their clientele. Robert Herjavec left as well.
He believed that the corporation was overvalued. He believed the Feddersens were asking for too much money for the firm. The Feddersens wanted to buy 20% of the business for $500,000. However, that valuation was not supported by the sales data at the time. Three of the sharks backed out as a result.
Mark Cuban remained intrigued in spite of his reservations. He was prepared to invest since he saw the business’s potential. He made a $500,000 bid for 30% of the business. This offer was accepted by the Feddersens. They ultimately obtained the desired agreement. The company expanded rapidly after that.
Product Availability
Gameday Couture has a large selection of goods. Women who enjoy sports are the target market for their apparel. Among other things, they sell t-shirts, tanks, and hoodies. The clothing is both fashionable and comfortable. They make the clothing last by using high-quality fabrics. They have athletic and fashionable styles. They provide a large selection of sizes to accommodate various body shapes.
Products from Gameday Couture are available on both their website and Amazon. Retail establishments such as Dick’s Sporting Goods also sell them. The prices of the items are fair. Most things range in price from $20 to $50. The apparel is made to be both fashionable and practical. Female sports lovers who like to display their team pride will love it.
Conclusion
Gameday Couture had a very successful Shark Tank adventure. The Feddersens were able to get what they wanted. They were able to swiftly expand the company with Mark Cuban’s assistance. They branched out into additional online and retail locations. Gameday Couture continues to thrive today. They still sell fashionable and up-to-date sportswear for ladies.
The success of the business demonstrates that there is a genuine market for stylish athletic wear. The effort and foresight of the Feddersens paid off. Many ladies adore the brand they developed. Gameday Couture appears to have a bright future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
