Imagine if you are a college student in the United States of America and you have to share a classically designed dorm bed, which is quite old and uncomfortable. Here comes the SOMNIA+ ,the Product that comforts the dorm life. Brennan Hellmers and Sloane Barry are the American entrepreneur couple who founded SOMNIA in late 2024.
They have a 50% stake holder in their company which would be reduced to 10% the following year once the debt is paid. SOMNIA+ is a creative and unique Dorm Bed idea that fits in your room, easy and comfy. Brennan and Sloane came to Shark Tank seeking an investment of $100k for 5% equity in their stake. In this way they believed that their total net worth would be $2 Millions.
Here’s what happened to SOMNIA Plus after Shark Tank and how much it’s worth today.
Did SOMNIA+ Get a Deal on Shark Tank?
Yes! SOMNIA+ did secure a great deal on the Shark Tank. SOMNIA+ is a creative dorm bed business model with easy assembly and long-lasting reliability. Brennan and Sloane came to Shark Tank seeking an investment of $100k for 5% equity in their stake. In this way, they believed that their total net worth would be $2 Millions. They were quite realistic about their business idea. But surprisingly, they got earlier rejections from four of the Sharks. But they didn’t give up.
They got an unexpected deal offer from Barbara Corcoran. She gave them an offer of $100k for 20% equity in their shares. The couple asked for a counteroffer for $100k for 8%, but Barbara rejected. Then, suddenly, Kevin O’Leary gave them an offer for $100k for 10% stake + $10 Royalty per unit sold until $100k is paid, which then drops to $50 in perpetuity. But the couple said sorry for this high offer. Then they came back to Barbara Corcoran once again. They gave them a counteroffer of $100k for 17% in equity. But Barbara gave them a counteroffer of 17.5% for $100k and they locked the deal.
SOMNIA+ Shark Tank Deal Table
| Sharks name | Offer and Demand | Accepted? |
| Kevin O’Leary | Out | N/A |
| Barbara Corcoran | $100k for 7.5% equity | Yes |
| Chip & Joanna Gaines(Couple) | Out | N/A |
| Daniel Lubetzky | Out | N/A |
| Lori Greiner | Out | N/A |
SOMIA+ Net Worth
Brennan Hellmers and Sloane Barry went on Shark Tank asking for $100,000 for 5% of their company, SOMNIA+. This meant they believed their business was worth $2 million at the time of the pitch. After receiving several rejections, they made a deal with Barbara Corcoran for $100,000 in exchange for 17.5% of the company, which lowered the valuation to about $571,428. After the episode aired in 2026, SOMNIA+ received strong attention from college students and parents looking for more comfortable dorm bed solutions. The brand saw an increase in online sales and wider recognition in the college housing market. Based on continued sales, growing demand, and Barbara Corcoran’s guidance, the current net worth of SOMNIA+ is estimated to be between $700,000 and $1 million in 2026.
Founders’ Backstory
Brennan and Sloane are the founders of the SOMNIA+. Once they were discussing their college times and how they used to suffer from the pain of dorm beds in their college time. They wished that they could have a better dorm bed. Then they came up with the idea of SOMNIA+. They got the initial investment from Sloane’s dad who is the father-in-law of Brennan. He holds a 50% equity in SOMNIA+.
They launched their company 12 months ago. They made online sales through their websites. They designed their garage and called the college students. This made their product go viral. This also made them their sales as well.
SOMNIA+ Shark Tank Pitch
The Shark Tank Pitch began as Brennan and Sloane entered the Shark Tank with a confident and mature gesture. Brennan and Sloane came to Shark Tank seeking an investment of $100k for 5% equity in their stake. In this way they believed that their total net worth would be $2 Millions. They got rejections from 4 of the Shark Tank. But they didn’t give up. Their confidence gave them two offers.
One from Kevin O’Leary for $100k for a 5% stake+ a $50 Royalty per unit sold until $100k is paid, which then drops to $10 in perpetuity and another was from Barbara Corcoran for $100k for 20% equity in her stake. But they couldn’t accept the deal given by Kevin. They gave a counteroffer to Barbara for $100k for 17% stake in their equity. After a quick negotiation, they finalized a deal with Barbara for $100k for 17.5% equity in their stake.
Shark Questions & Discussion
Kevin O’Leary: Kevin O’Leary asked about the pricing of the dorm bed. They gently replied that it cost $699 per unit.
Barbara Corcoran: Barbara Corcoran asked about the quality feature of the dorm bed. They gently replied that it is easy to fit and long lasting with adjustable size.
Lori Greiner: Lori Greiner asked about the idea behind the dorm bed. They gently replied that they were discussing their college days and from there they came up with the dorm bed idea.
Daniel Lubetzky: Daniel Lubetzky asked about the sales of the dorm bed. They gently replied that they sold more than 35k units last year.
Sharks’ Reactions and Negotiations
Kevin O’Leary: Kevin O’Leary was quite impressed by their presentation and the idea of the dorm bed. He knew that their product had potential. So, Mr.Wonderful gave them an offer that they couldn’t deny. He offered them $100k for 10% stake + $10 Royalty per unit sold until $100k is paid, which then drops to $50 in perpetuity. But it was too high. The couple respectfully denied his offer. They moved on to the next shark.
Barbara Corcoran: Barbara was quite fascinated by the dorm bed idea. She offered them a straight $100k for 20% of equity in their shares. But it was also quite high for them. Then they negotiated with her and finally they locked a deal for $100k for 17.5% in the equity in their shares. They were very happy with the deal.
Lori Greiner: Lori Greiner was impressed by their presentation. She was also impressed by their business idea. But it couldn’t fit with her business mindset. So she was out.
Chip & Joanna Gaines(Couple): Chip and Joanna Gaines were enjoying the presentation. But they considered it a costly product so they were out.
Why Some Sharks Said No
Daniel Lubetzky: Daniel Lubetzky was the first to ask questions about the dorm bed. He finds it quite a costly and unproductive business idea for his business venture. So, he gently said no to the offer.
Lori Greiner: Lori Greiner appreciated the product. But she also mentioned the pricing of the product. So she gently said no.
Chip & Joanna Gaines(Couple): According to Chip and Joanna Gaines, the $2 Millon equity for the SOMINA+ was quite high for them to accept the offer. So, they said no.
SOMNIA+ Shark Tank Update 2026
SOMNIA+ is still active and growing after its Shark Tank appearance on 28 January 2026. The company makes a Dorm Bed Expander Kit that increases the width of standard Twin XL college beds by about 25% to give students more room and comfort. It is now being used by students at over 100 colleges and universities across the United States. The brand continues to sell its main bed expander kit and expanded dorm bundles, duvets, headboards, oversized pillows, and custom bedding online. SOMNIA+ has also shared videos showing how easy the tool-free installation is, helping boost interest from students and parents. The company remains focused on making dorm life more comfortable and is using its Shark Tank spotlight to reach more campuses in 2026.
Product Features & Availability
Features of SOMNIA+:
The SOMINA+ is a single dorm bed made for college students. It contains a double-coated double-sized foam sheet, encapsulated in a waterproof bed sheet. Moreover, it also has two side edges, which can easily be fitted to enhance the size of the bed.
Availability of SOMNIA+:
The SOMINA+ is currently selling its products online. They SOMINA+ is selling their products through their online websites. They have a fast delivery system.
What Happened To SOMNIA+ After Shark Tank?
The SOMINA+ did secure a deal on the Shark Tank. They secured a deal with Barbara for $100k for 17.5% in their equity. She is an entrepreneur who knows how to display the product in the market. So, having Barbara on their side means they would have a boom of sales. It actually happened. Since the show aired, their sales have grown, and they are still in the market and selling their product. Check our their Instagram page for more updates.
Conclusion
Brennan and Sloane came to Shark Tank seeking an investment of $100k for 5% equity in their stake. In this way ,they believed that their total net worth would be $2 Millions. Brennan Hellmers and Sloane Barry are the American entrepreneur couple who founded SOMNIA in late 2024. They got two deals. Their deal with Kevin couldn’t be finalized due to high royalties. But they did secure a deal with Barbara for $100k for 17.5% equity in their shares. They are still doing their sales. After the Shark Tank, they have been growing successfully.
Check out other products from the same episode:
Hi, I’m Waqar Abdullah. I’m an Academic and a Freelance Writer. Out of all TV shows on entrepreneurship and business ideas, Shark Tank is one of my favorite TV shows. This show gives a delightful awareness of the world of business by providing generic and innovative solutions to the ambitious small and large business owners. I’m curious to know more about the tactical thought process and inspiration that lead these companies, as each pitch gives thoughtful knowledge. I’ve figured out that watching Shark Tank has encouraged my enthusiasm for business and entrepreneurship. It has been a very insightful and inspiring experience. In addition to my work as a Research Scholar and Writer, I love reading, cooking, dining, shopping, and hanging out with my friends and family. Read more About me.
