Ghia Shark Tank Update – Net Worth, Pitch & Deal

Many people don’t like alcohol, whether they’re at parties or when someone is pregnant. They would rather have an alternative drink that’s non-alcoholic but would still deliver the same quality. Our next entrepreneur saw a gap in the market and a problem waiting to be solved.

Melanie was a French-born entrepreneur who came on Shark Tank with a new drink called Ghia. It was a non-alcoholic drink that came in different flavors like yuzu (a citrus fruit), rosemary, grapes, and citrus. It’s designed to taste a bit bitter, similar to alcoholic drinks, but without the alcohol. It could also be mixed with sparkling drinks or bought ready-to-drink. 

She came on Shark Tank seeking an investment of $250,000 with a 5% equity in her business. Some of the Sharks liked the product, while others were hesitant. But did she manage to strike a deal with the Sharks? Find out in this Ghia Shark Tank Update!

Ghia Net Worth

Melanie Masarin asked for a $250,000 investment in exchange for 5% equity in her company. This meant she valued her company at $5 million. She didn’t make a deal with any of the Sharks. Despite not getting a deal, Ghia continued to grow, with projected earnings of over $7 million in 2023. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Ghia is about $7.7 million.

What Happened To Ghia After Shark Tank?

Ghia’s business has continued to grow successfully after appearing on Shark Tank. In April 2023, they improved their main drink by updating the recipe and redesigning the bottle at the same time. The company was on track to earn over $7 million in 2023, showing strong financial performance. By October  2023, Ghia had expanded significantly. Ghia was in 1,500 stores and expanded to restaurants, bars, and even CVS pharmacies. This wide distribution is a sign of the product’s popularity. 

Did Ghia Get a Deal On Shark Tank?

Daymond John was the first Shark to not invest in Ghia. He couldn’t enjoy the product because of his medical condition of acid reflux. Therefore, he didn’t put money into the company. Lori also had a similar condition to Daymond, that she couldn’t drink citrus drinks. She also backed out from investing. Mark had concerns regarding the competitive market for the soda industry. He also had concerns regarding the cost associated with this business. As a result, he didn’t invest in Ghia.

Robert offered $250,000 for a 5% equity in the business. Melanie wanted to hear Kevin’s offer first before deciding. Robert didn’t like that and he backed off from the deal. Kevin’s offer was $250,000 for a 10% equity in the business. Melanie declined the offer and left Shark Tank without a deal. If she had been more decisive, she could’ve had Robert as her investor.

Shark(s) NameOffer and DemandCounterofferAccepted?
Kevin O’Leary$250,000 investment for a 10% stake in the business.N/ANo
Mark CubanOutN/AN/A
Robert Herjavec$250,000 investment for a 5% equity in the business.N/ANo 
Daymond JohnOutN/AN/A
Lori GreinerOutN/AN/A

Ghia Shark Tank Update

ghia net worth

Founders Backstory

Melanie grew up in Lyon, France. She spent a lot of time gathering with friends and family around good food and drinks. Before she started Ghia, she had a varied career. She had multiple roles at companies like Dig Inn, Glossier, and Goldman Sachs. At Dig Inn, she was the Creative Director and Head of Marketing. When she transitioned to Glossier, she was the Head of Retail and Offline Experiences.

When she didn’t want to drink alcohol, she found it difficult to find a beverage that felt as complex and delicious as a cocktail. That was the inspiration she needed and found a gap in the market, and created the company, Ghia.

Initial Pitch

Melanie appeared on the Shark Tank with confidence in developing a product by seeking a gap in the market. She wanted the Sharks to invest $250,000 in exchange for 5% of her business. When Masarin didn’t want to drink alcohol, she struggled to find a beverage that was as delicious as a cocktail. Growing up in France, she loved the aperitif culture. So, in 2019, she founded Ghia to create a sophisticated, non-alcoholic alternative.

Masarin’s goal was to “take back the word drinking from alcohol” and provide an inclusive drinking experience. This way, people who want to cut down on alcohol or enjoy social drinking without the booze have a great option. The business has now grown across the United States and Canada and the products are now in over 1,500 stores.

Queries About the Product

what happened to ghia after shark tank

During the pitch, the Sharks were curious about how to enjoy Ghia. Melanie explained that Ghia can be mixed with your favorite bubbles or enjoyed as a ready-made spritz. She mentioned options like sparkling water, homemade ginger beer, and a mix of lime and salt.

They were also interested in the calorie count, to which Melanie responded that each drink contains about 50 calories. When asked about the product’s price and cost, Melanie shared that a bottle retails for $38 and costs $6.50 to produce. The spritz version costs $1.25 to make but was expected to drop to $0.70 in six months, with a retail price of $5. 

When asked about the impressive $2.5 million in sales last year, Melanie shared that the success came from a simple yet effective Instagram post. Despite the significant sales, they didn’t turn a profit at the time, as they invested heavily in that year. They were aiming for a two-year profit projection.

Shark’s Response and Final Deal

did ghia get a deal on shark tank

All of the Sharks were impressed by the numbers and sales figures Melanie presented to them. Daymond was the first person who started the discussion with Melanie. He was impressed with the leadership and where the business was going under her leadership. But, he had a medical condition of acid reflux, which prevented him from drinking the product she was offering. He also added that he likes to be passionate about the things he invests in. This was a product since he can’t use it, therefore he can’t put in the $250,000 that she originally asked for.

Lori was in a similar boat to Daymond. Although she didn’t have acid reflux condition, she couldn’t drink citrus-flavored drinks. For those reasons, she didn’t want to invest in the business. Mark Cuban had strong concerns regarding the competition Melanie was going to face in the industry. As we know, the soda business is highly competitive. Mark also had concerns about the capital she’ll have to raise, upwards of $50 million to even stay in the business when she grows. Mark told her that he invests in businesses that grow organically, without investing cash influx again and again. For those reasons, he didn’t invest in Ghia. 

Robert liked the product, and he also liked the leadership presented by Melanie. He offered her a straight $250,000 for 5% equity in the business, exactly what she asked for. But before Melanie could offer, Kevin also wanted to give her a deal apart from Robert. Melanie also wanted to hear what Kevin had to say, but Robert told her if she listened to his offer, he’d back out of the deal. She wanted to respect Kevin’s offer, and Robert immediately retracted his offer. 

Kevin told her that his original offer wouldn’t change just because Robert backed out. He proposed a $250,000 investment for a 10% stake in the company. Melanie was offering 5% equity from the 57% share that she originally owned. If she took his offer, she would practically be giving away the control. As much pain as it caused her, she rejected Kevin’s offer and left Shark Tank without any deal.

What Went Wrong with Ghia on Shark Tank?

Melanie had a good product in the market that she found a gap in. She had good streams of revenue and projected strong sales for the coming year. Lori and Daymond didn’t invest because they couldn’t enjoy the product because of their medical conditions. Mark didn’t want to invest in a business that was brutally competitive and needed a continuous cash flow to keep it running. According to him, Melanie would need at least $50 million to keep the business running and being competitive in the market. 

Robert did make an offer to Melanie, exactly what she asked for. But, she also wanted to hear what Kevin had to say. Robert was offering her exactly what she asked for, but her indecisiveness to make the correct decision at that moment made him back out of the original offer. Kevin’s offer was too much equity, and she didn’t want to give up majority control of her company. Therefore, she rejected the offer and left Shark Tank without any deal.

Product Availability

Ghia can be purchased directly from their official website, Amazon, and select retailers like The Plum Market. Since appearing on Shark Tank, they’ve expanded their product line to multiple products such as Ghia Apéritif Duo and Ghia Gianduja. 

Conclusion

Even though Melanie couldn’t get a deal on Shark Tank, her business has managed to grow as expected. She didn’t sell her majority share to Kevin, which proved well for her and her company in the long run. Melanie believed in her company and the product more than ever.

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