Many people struggle with quitting chewing tobacco, a habit that poses serious health risks. To address this issue, two entrepreneurs, Pat Pezet and Matt Canepa, created a product called Grinds.
Grinds are small pouches filled with flavored coffee, designed to mimic the experience of chewing tobacco without the harmful effects. This innovative solution offers users a healthier alternative while providing a caffeine boost.
In Season 4 of Shark Tank, Pat and Matt presented Grinds to the Sharks, seeking investment to expand their business. They asked $75,000 for 10% equity to expand their business. Did the entrepreneurs get a deal on Shark Tank? Check out our Grinds update to find out!
Grinds Net Worth Shark Tank Update 2025
Matt Canepa and Dane Dunn went on Shark Tank asking for $75,000 for 10% of their company. This meant they thought their business was worth $750,000. They made a deal with Daymond John, Robert Herjavec, and Mark Cuban for $75,000 for 15%, lowering the valuation to $500,000. The episode was aired on March 8, 2013. The coffee pouches company became a big hit and continues to sell nationwide. Using the viral/heavy traction method, the current net worth of Grinds is estimated to be around $8–10 million in 2025.
After appearing on Shark Tank, the company experienced significant growth. Although the deal with the Sharks was not finalized, Grinds continued to sell their products online. Sales steadily increased, and by 2019, the company invested $6.7 million to relocate its production, fulfillment, and distribution center to Westfield, Indiana.
As of today, Grinds remains in business with an estimated annual revenue of $5 million. Their products are available on their website and on Amazon.
During their Shark Tank appearance, Pat and Matt sought $75,000 for 10% equity in Grinds. They received an offer from Kevin O’Leary of $100,000 for a $0.25 royalty per unit sold. Robert Herjavec and Daymond John partnered to offer $75,000 for 15% equity. Pat and Matt accepted the deal with Robert and Daymond.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec and Daymond | $75,000 for 15% equity | $100,000 for 15% equity | Yes |
| Kevin O’Leary | $100,000 for $0.25 royalty per unit sold | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Grinds Shark Tank pitch
Pat Pezet and Matt Canepa, both baseball players, noticed the widespread use of chewing tobacco among athletes. Concerned about the health risks, they sought a safer alternative. Recalling their college days of chewing on coffee grinds for energy, they developed Grinds.
This product aimed to provide the same oral fixation and energy boost without the dangers of tobacco. In the early stages, they faced challenges in product development and gaining market acceptance.
In their Shark Tank pitch, Pat and Matt introduced Grinds as flavored coffee pouches designed to help users quit chewing tobacco. They explained that each pouch contained the caffeine equivalent of a quarter cup of coffee.
The entrepreneurs highlighted their sales growth: $3,500 in 2010, $135,000 in 2011, and a projected $300,000 in 2012. They sought $75,000 for 10% equity to expand their business. Keep reading our Grinds update to see what happens next!
The Sharks had several questions about Grinds:
Robert Herjavec asked about the caffeine content per pouch. Pat and Matt answered that each pouch contained the equivalent of a quarter cup of coffee.
Kevin O’Leary inquired about production costs. The entrepreneurs stated that each tin cost $1.24 to produce, with plans to reduce it to $1.10.
Barbara Corcoran questioned the taste and market appeal. After tasting it, she felt it wasn’t a product she could relate to.
The Sharks responded as follows:
Barbara Corcoran admired the entrepreneurs’ energy but didn’t relate to the product, so she opted out.
Kevin O’Leary offered $100,000 with a $0.25 royalty per unit sold, expressing concern about competition from major coffee companies.
Robert Herjavec and Daymond John partnered to offer $75,000 for 15% equity, believing in the product’s potential and the entrepreneurs’ passion.
Mark Cuban declined to invest, citing concerns about the market size and potential return on investment.
Pat and Matt accepted the offer from Robert and Daymond.
Product Availability
From our Grinds update research, Grinds Coffee Pouches are available in various flavors, including Mocha, Mint Chocolate, and Cinnamon Roll. Each pouch provides a caffeine boost equivalent to a quarter cup of coffee. The product is designed as a healthy alternative to chewing tobacco, offering users a similar experience without the associated health risks. Grinds can be purchased through their official website and on Amazon.
Conclusion
Grinds’ journey on Shark Tank showcased the entrepreneurs’ passion and innovation in addressing a significant health concern. Despite the deal not finalizing, the company continued to grow, expanding its operations and product availability. Stay tuned for future updates on Grinds’ progress and potential new developments.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
