Whether it’s for large events at malls, company parties, or family get-togethers, many people look for ways to make Santa Claus come to life throughout the Christmas season. But it’s hard to identify a good, trustworthy Santa. There aren’t many possibilities, but parents and event planners want someone who can produce a genuine, amazing experience.
Mitch Allen’s Hire Santa concept fills that need. Mitch noticed a need and provided it by developing a service that links businesses and families with qualified Santa entertainers over the holiday season. Hire Santa: Just Hire a Santa provides a simple solution for your occasion.
Besides bringing holiday joy to life, Mitch’s business, Hire Santa, makes sure that every Santa is appropriate for the occasion and professional. Mitch pitched his business on Shark Tank in Season 10, hoping to secure an investment to expand Hire Santa. The entrepreneurs requested $200,000 for 10% equity. Did the entrepreneur get a deal on Shark Tank? Check out our Hire Santa update to find out!
Hire Santa Net Worth Shark Tank Update 2025
Mitch Allen asked for a $200,000 investment in exchange for 10% equity in Hire Santa. This meant he valued his company at $2 million. He made a deal with Barbara for $200,000 in exchange for a 50% stake, which would drop to 10% after her investment was recouped. This new deal valued his company at $400,000 initially, with the potential to revert to a $2 million valuation after the buyback. After the show aired, Hire Santa saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Hire Santa is about $3.11 million.
Hire Santa grew significantly after appearing on Shark Tank. Malls and retail establishments that wanted Santas for their Christmas displays were among the new customers brought in by the show’s publicity. The business’s reputation for producing high-quality Santas increased along with its visibility.
That Hire Santa was even asked to return to Shark Tank for a holiday-themed episode in December 2019 demonstrated how well Mitch and the Sharks got along and how much they valued his company.
Hire Santa is still operating and doing well today. The business now offers customized video messages from Santa besides live Santa reservations. Families who cannot meet Santa in person can still experience some of the magic at home thanks to this option.
Yes, Mitch Allen was successful in landing a Shark Tank contract. He negotiated with the Sharks and then agreed to Barbara Corcoran’s offer. She paid $200,000 for a 50% stock position, understanding that her stake would permanently drop to 10% when she received her money back. Through their collaboration, Mitch could benefit from Barbara’s experience in successfully expanding his seasonal business, besides financial support.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $200k for a 50% stake, which drops to 10% after the investment is recouped | Yes | |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | 1# $200,000 for 50% equity 2# $200k for a 20% stake, which drops to 10% after the investment is recouped 3# $200k for a 50% stake, which drops to 15% after the investment is recouped | 1# $200,000 for 15% equity 2# $200k for a 50% stake, which drops to 10% after the investment is recouped | N/A |
| Daymond John | $200k for a 50% stake, which drops to 15% after the investment is recouped | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Hire Santa Shark Tank pitch
By chance, Mitch Allen entered the Santa industry. At a friend’s holiday party, he played Santa for the first time and saw how happy the kids were. That experience moved him and he subsequently began playing Santa at other gatherings. Because of the success of his performances, he was invited to appear in parades and commercials.
After recognizing the need for professional Santas, Mitch turned it into a business, providing high-quality Santa services to those who needed holiday cheer. His desire to spread Christmas cheer gave rise to Hire Santa, which Mitch developed into a popular service thanks to his extensive network.
Mitch’s pitch was straightforward. He clarified that Santa entertainers with professional training are available for events through Hire Santa. He described the various situations his service serves, ranging from one-on-one visits to more extensive collaborations with shopping centers and retailers over the holiday season.
According to Mitch’s business plan, hourly charges for lengthier engagements ranged from $50 to $60, while short visits cost about $300. Mitch made a compelling argument that Hire Santa was prepared to grow given its rising yearly income.
Confident in the potential of his business and the demand for high-quality Santas throughout the Christmas season, he first requested $200,000 in exchange for a 10% stock investment. Keep reading our Hire Santa update to see what happens next!
Lori Greiner asked with a business that is so seasonal, how will you guarantee steady revenue? In order to turn a profit, Mitch explained he planned to create off-season products and take advantage of the holiday season’s high demand.
Mark Cuban asked about the revenues. The founder responded they did $189,000 in sales two years ago with a $70,000 profit and last they did $331,000 in sales with a $154,000 profit. Next year they are expecting to do $2 million to $4 million.
Daymond John asked why he needed the investment. The founder replied he needed to do some strategic hiring.
Barbara Corcoran asked about the pricing. The founder charges $300 for a personalized visit from Santa and $50 to $60 per hour.
Barbara Corcoran, after first being wary of the seasonal element, Barbara finally recognized Mitch’s plan’s potential. She made an offer of $200,000 for 50% ownership, which would drop to 10% if her investment was paid back. Because he appreciated her knowledge of seasonal enterprises, Mitch accepted her offer.
Kevin O’Leary: Mitch rejected his offer, which was identical, except he asked for a 15% equity stake in perpetuity.
Daymond John matched Kevin’s offer and expressed interest, but he refused to lower the stake, as Mitch had requested.
Lori Greiner and Mark Cuban refused to offer because of the competitive staffing environment and seasonality.
Product Availability
From our Hire Santa update research, Hire Santa provides two primary services and is reachable via its website, Hire Santa. Clients can reserve Santas for business gatherings and private visits. Families who cannot meet Santa in person can now order personalized video messages from Santa, making the event more accessible. In order to accommodate varying needs throughout the holiday season, the fees are contingent upon the type of service and its duration.
Conclusion
The difficulties of managing a seasonal business and the special opportunity Mitch had created were highlighted by Hire Santa’s Shark Tank adventure. Mitch could get a valuable partner who shared his vision by negotiating a deal with Barbara Corcoran. Hire Santa has grown since the performance, gaining new clients and securing its position in the holiday entertainment market.
Today, Hire Santa brings holiday magic to individuals all throughout the nation and makes millions of dollars a year. Mitch’s business is set up for long-term success with the ability to send video messages and a simple online booking process.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
