Finding your way to the bathroom at night can be tricky. Many people try using regular night lights to help. But night lights can be too bright and wake you up completely. This can make it hard to go back to sleep.
Matt Alexander and Mike Kannely noticed this problem and wanted to solve it. They created IllumiBowl, a motion-activated toilet night light. It lights up the toilet bowl in colorful ways. This makes it easier to use the bathroom at night without harsh lights.
Matt and Mike presented their product on Shark Tank in Season 7. They hoped the Sharks would see the value in their idea and invest in their company. The entrepreneurs asked $100,000 for 15% equity in their business. Did the entrepreneur get a deal on Shark Tank? Check out our IllumiBowl update to find out!
IllumiBowl Net Worth Shark Tank Update 2025
Matt Alexander and Brett Miron went on Shark Tank asking for $100,000 for 15% of their company. This meant they thought their business was worth $666,666. They made a deal with Kevin O’Leary for $100,000 in exchange for 25% of the company, lowering the value to $400,000. The episode was aired in March 2016. The company became very popular for its motion-activated toilet lights and was acquired by Spark Innovations in 2017. The estimated acquisition value placed the company around $1 million at that time, so its 2025 net worth is now considered part of Spark Innovations.
The company has been doing well since appearing on Shark Tank. After the episode aired, IllumiBowl gained a lot of attention. People liked the idea of a colorful night light for their toilet. The product became popular because it solved a common problem in a simple way.
Kevin O’Leary, the Shark who invested, stayed involved with the company. He helped Matt and Mike reduce the price of the product, making it more affordable. Over time, IllumiBowl grew in sales and even faced competition from similar products. Despite this, the company has managed to stay successful.
Today, IllumiBowl is still in business. It earns around $2 million yearly. Customers can buy the product online, including on the official IllumiBowl website.
Yes, IllumiBowl got a deal on Shark Tank. Matt and Mike entered the Tank asking for $100,000 in exchange for 15% of their company. After some discussions, Kevin O’Leary made them an offer. He offered $100,000 but wanted 25% of the company instead.
Matt and Mike agreed to Kevin’s offer. They believed his guidance and experience would help them grow their business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $100,000 for 25% equity | N/A | Yes |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
IllumiBowl Shark Tank pitch
Matt Alexander and Mike Kannely are the minds behind IllumiBowl. They came up with the idea because they noticed how frustrating it was to turn on bright bathroom lights at night. Bright lights often make it harder to fall back asleep. They wanted to create something simple that could fix this problem.
Matt and Mike faced challenges while building their product. They had no sales when they went on Shark Tank. They were still figuring out how to sell IllumiBowl online and in stores. But their belief in their product kept them going.
Matt and Mike started their Shark Tank pitch with confidence. They introduced IllumiBowl as a colorful, motion-activated toilet light. It attaches to the side of the toilet bowl and lights it up in eight different colors. The light turns on when it detects motion and stays on for two minutes.
They asked for $100,000 in exchange for 15% equity. They explained that their product solved a common problem and made nighttime bathroom visits easier. The Sharks liked how simple the product was, but some had doubts. Matt and Mike admitted that they had no sales yet. They were still trying to get the product into stores and set up their online shop.
During the pitch, the Sharks had several questions about IllumiBowl:
Daymond John: He asked if the light stayed on for the whole bathroom visit. Matt and Mike explained that the light had a two-minute timer. It would turn off after two minutes unless the motion reactivated it.
Robert Herjavec: He was curious why people wouldn’t just use a regular night light. The founders explained that IllumiBowl was unique because it helped with aiming in the dark. A regular night light couldn’t do that.
The Sharks appreciated the idea but wanted to know more about its practicality.
Each Shark responded differently to IllumiBowl:
Daymond John: He liked the product but didn’t see why the founders needed a Shark. He went out early.
Mark Cuban: He thought the product was a fun idea but not enough to build a company. He decided not to invest.
Robert Herjavec: He said he wouldn’t make a better offer than Kevin’s, so he went out.
Lori Greiner: She liked the idea but didn’t want to invest because she already worked with Squatty Potty. She didn’t want any conflicts.
Kevin O’Leary: He saw potential in the product. He offered $100,000 for 25% equity. Matt and Mike accepted his offer.
Product Availability
The product is available for purchase online. Customers can buy it from the official IllumiBowl website. The product is a small, motion-activated toilet night light that comes in eight different colors.
IllumiBowl has become popular because it’s easy to use and solves a common problem. The price was lowered after Shark Tank, making it more affordable for customers. It’s a great option for anyone who wants to avoid bright lights during nighttime bathroom.
Conclusion
IllumiBowl started as a simple idea to solve a frustrating problem. Matt and Mike brought their product to Shark Tank, hoping for investment and guidance. They secured a deal with Kevin O’Leary, who helped them grow their business.
Since then, IllumiBowl has become a successful product. The company earns around $2 million a year and continues to sell its toilet night lights online. Despite facing competition, Matt and Mike have kept their business thriving. We look forward to seeing what’s next for IllumiBowl.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
