Elizabeth Granados founded Little Nomad to address a challenge faced by parents. Many toddler foam mats are bright and noisy. They are not suitable for fashionable residences. Elizabeth created foam mats that resemble rugs. They are gentle and secure for children. Parents can also utilize them for workouts. Little Nomad mats are safe and simple to clean.
Elizabeth presented her concept on Shark Tank. She requested $80,000 in exchange for 15% ownership of her business. She wished the sharks would assist her in expanding her business. Will the entrepreneur get a deal on Shark Tank? Check out the Little Nomad update to find out!
Little Nomad Net Worth Shark Tank Update 2025
Elizabeth Granados asked for an $80k investment in exchange for 15% equity in her company. This meant she valued her company at $533,333. However, none of the sharks decided to invest in Little Nomad. After the show aired, Little Nomad saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Little Nomad is about $585,000.
Elizabeth did not secure a deal on Shark Tank. Nevertheless, the program provided her with brand visibility. Little Nomad changed its name to The House of NOA. The business broadened its range of products. They included mats for high chairs, exercise mats and rugs that can be washed. In 2020 they received backing from Summit Partners.
By 2024 The House of NOA generated $5 million in yearly revenue. The mats have become favored by parents who prioritize safety and aesthetics.
Elizabeth did not get a deal from the sharks. She asked for $80,000 for 15% equity. The sharks liked her idea but had concerns. They thought the mats were too expensive. They also worried about competition. In the end all the sharks passed. Elizabeth left the show without funding.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
Little Nomad Shark Tank pitch
Elizabeth Granados founded Little Nomad because she identified an issue. Foam mats designed for toddlers lacked style. Parents desired attractive mats that ensured safety in their households. Elizabeth chose to create mats that addressed this problem. Her mats resemble stunning rugs. They are gentle and secure for children. Parents can utilize them for fitness as well.
Elizabeth encountered numerous obstacles at the start. She initiated a campaign on Kickstarter. It generated $114,000 from pre-sales. Nonetheless she had difficulty sending the mats punctually. Production delays were a significant problem. She put in significant effort to find solutions to these issues. She remained devoted to her vision. She aimed to enhance the safety and aesthetics of homes.
Elizabeth walked into Shark Tank accompanied by her husband and toddler. She displayed the sharks a vivid foam mat. She then unveiled her creation. It resembled a rug but was a mat. She described her objective. She aimed to merge safety with style. She requested $80,000 in exchange for 15% ownership of her business.
Elizabeth described her business approach. She concentrated on selling directly to consumers. She revealed her achievement on Kickstarter. She sold mats in advance for $114,000. The cost to produce each mat was $16.39 while it was sold for $139. Mark Cuban was impressed by her margins. Nevertheless, the sharks expressed worries. They were concerned about the steep cost and rivalry.
They believed that retail space would pose a difficulty. Elizabeth remained assured but did not secure a deal.
The sharks were curious and had numerous inquiries about Little Nomad. They inquired about the cost. Kevin O’Leary believed the mats were overpriced. Elizabeth stated that her mats were of high quality. They were safe and simple to clean. She also revealed her target audience. She aimed to connect with parents who appreciated design and safety.
The sharks inquired about production as well. Elizabeth acknowledged that there were delays. She described that she was striving to enhance. The sharks were worried about the rivalry. Less expensive foam mats were already available on the market. Elizabeth claimed that her mats were one of a kind. They merged style with function.
A few sharks inquired about retail strategies. Elizabeth intended to sell in shops. She thought that retail was essential for reaching a larger customer base. Nonetheless the sharks considered retail space to be a difficulty. They recommended emphasizing online sales. Regardless of her responses the sharks stayed uncertain.
The sharks had varied reactions to Little Nomad. Mark Cuban enjoyed the product. He commended the margins of Elizabeth. He believed that selling directly to consumers was the optimal approach. Nevertheless he believed she was fine without a partner. He chose to decline.
Kevin O’Leary was worried about the cost. He believed that $139 was excessively high. He withdrew from the agreement. Robert Herjavec has also moved on. He believed it was premature to invest. Lori Greiner appreciated the concept. Nevertheless she intuitively sensed not to invest. Daymond John believed the mats were overly pricey. He likewise chose to pass. Ultimately no shark presented an offer. Elizabeth departed without an agreement.
What Went Wrong With Little Nomad On Shark Tank?
The sharks expressed multiple worries regarding Little Nomad. Initially, they believed the mats were overly costly. The price of $139 was elevated about rivals. Next they were concerned about production delays. Elizabeth acknowledged that there were problems with shipping. Third the sharks had doubts regarding the retail strategies. They believed the mats would occupy excessive space in shops.
Ultimately they were worried about rivalries. Inexpensive foam mats were already on the market. These elements caused the sharks to decline the agreement.
Product Availability
Little Nomad mats are now included in The House of NOA. The business offers a variety of items. These consist of play mats, high chair covers, workout mats and machine-washable rugs. The items are safe and simple to clean. They are intended for parents seeking both fashion and safety. The mats can be found online. Clients can purchase them directly from the company’s website.
The House of NOA additionally sells via other online retailers. Prices differ based on the product. Playmats begin for $139. Mats for high chairs and mats for exercise are also offered. The business emphasizes sales directly to consumers. This allows them to connect with a broader audience.
Conclusion
Elizabeth Granados created Little Nomad to solve a common problem. She wanted foam mats that were safe and stylish. Her Shark Tank pitch brought attention to her brand. Although she did not get a deal the show helped her grow. The company rebranded to The House of NOA. It expanded its product line and increased sales. Today it earns $5 million annually.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
