Traveling can be stressful, and one of the biggest hassles people face is carrying heavy luggage. From dragging bags through crowded airports to worrying about lost baggage, travelers often struggle with their luggage. Wouldn’t it be great if there was a way to travel without carrying heavy suitcases?
That’s exactly what Brian Altomare thought when he created LugLess, a luggage shipping service that picks up bags from your home and delivers them to your destination. His goal was to provide a more convenient and cost-effective solution compared to traditional airline baggage handling.
Brian took his idea to Shark Tank Season 4, hoping to get an investment from the Sharks. He asked for $100,000 in exchange for 10% equity in his business. Did the entrepreneur get a deal on Shark Tank? Check out our LugLess update to find out!
LugLess Net Worth Shark Tank Update 2025
Brian Altomare went on Shark Tank asking for $100,000 for 10% of his company. This meant he thought his business was worth $1,000,000. He did not make a deal with any Shark. The episode was aired on May 10, 2013. The company was later acquired by Luggage Forward and continues to operate under new ownership. The acquisition value was estimated around $1–2 million at the time.
The company didn’t secure a deal on Shark Tank, but that didn’t stop Brian from growing his business. After the show, he shifted his focus to customers who were willing to pay a premium for high-end luggage shipping services.
In 2014, LugLess was acquired by Luggage Forward, a well-established luggage shipping company, for an undisclosed amount. Brian stayed with the company as an employee after the acquisition.
As of today, LugLess is still in business and continues to offer luggage shipping services. While its exact revenue remains undisclosed, it is estimated to be in the low millions. The company now operates with a streamlined digital booking system, making it even easier for travelers to ship their luggage ahead of their trips.
No, LugLess did not get a deal on Shark Tank Season 4. The Sharks were skeptical about how the company could compete with established shipping giants like FedEx and UPS. They also questioned the business model and how LugLess could remain profitable with thin margins.
| Shark(s) name | Lori Greiner | Counteroffer | Accepted? |
| Lori Griener | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
LugLess Shark Tank pitch
Brian Altomare was an entrepreneur with a vision to make travel easier. He noticed that people struggled with heavy baggage, long airport lines, and lost luggage issues. That’s when he thought of a door-to-door luggage shipping service that would take the stress out of travel.
However, launching LugLess wasn’t easy. He had to convince travelers that paying extra to ship their bags was worth it. He also had to compete with big shipping companies like FedEx and UPS. But despite these challenges, he believed his service was more flexible and convenient than traditional shipping methods.
On Shark Tank, Brian confidently introduced LugLess as a hassle-free alternative to carrying luggage while traveling. He explained that his company would pick up the bags from the customer’s doorstep and deliver them directly to their destination. He also mentioned that LugLess offered competitive prices by using bulk discounts from shipping partners.
He asked for $100,000 for 10% equity, valuing the company at $1 million. However, the Sharks were skeptical about how LugLess could undercut major shipping companies while still making a profit. Keep reading our LugLess update to see what happens next!
Robert Herjavec: “Isn’t this just FedEx but for luggage?” Brian explained that LugLess provided more flexibility and convenience than FedEx, but Robert wasn’t convinced.
Kevin O’Leary: “How can you compete with big companies and still make money?” Brian said LugLess got bulk discounts on shipping, allowing them to offer lower prices.
Mark Cuban: “What happens if a customer needs immediate service?” Brian explained that they had premium options, including private courier pickups, for urgent deliveries.
Lori Greiner: “Why not partner with airlines instead of hotels?” Brian said they were focusing on travel-related businesses like hotels and travel agencies.
Robert Herjavec: Didn’t see why customers wouldn’t just use FedEx or UPS directly. He was out.
Kevin O’Leary: Believed the profit margins were too thin and that the business model was too risky. He was out.
Daymond John: Thought the company’s $1 million valuation was too high, especially since there was no contract in place with airport partners. He was out.
Lori Greiner: Liked the idea but felt LugLess was competing against major companies with bigger budgets. She was out.
Mark Cuban: Thought the business needed a stronger competitive advantage and a unique selling point. He was out.
What Went Wrong With LugLess On Shark Tank?
The main reasons LugLess didn’t get a deal on Shark Tank were: The Sharks felt FedEx and UPS already dominated this space. They were skeptical about how LugLess could be cheaper than FedEx while still making a profit. The Sharks believed airlines would be the ideal partners, but LugLess was focused on hotels and travel agencies instead. Some Sharks felt the business model would struggle to scale without major partnerships.
Product Availability
From our LugLess update research, it is still operating today. Customers can book their luggage shipping service online through their website. They continue to offer competitive pricing and premium service options for travelers looking for convenience.
Conclusion
Even though LugLess didn’t get a deal on Shark Tank, the company continued to grow. Brian refined his target audience and focused on travelers willing to pay extra for convenience. Eventually, he sold LugLess to Luggage Forward in 2014.
Today, LugLess is still in business and remains a popular luggage shipping service for travelers who want a hassle-free experience. While they didn’t win over the Sharks, they proved that there is a market for premium luggage shipping services.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
