Ashley Thompson and Kat Thomas wanted to create a healthy and quick breakfast. They noticed many breakfast options were unhealthy. Most were full of sugar and preservatives. They wanted something natural and easy to eat. Mush became their solution. Mush is a cold-soaked oatmeal that requires no cooking. It is ready to eat and made with plant-based milk. It uses simple and healthy ingredients. Ashley and Kat started small by selling Mush at farmers’ markets.
They saw a big demand for their product. In Shark Tank Season 9 they pitched their idea. They asked for $300,000 for 10 percent of their company. Will the entrepreneur get a deal on Shark Tank? Check out the Mush Update update to find out!
Mush Net Worth Shark Tank Update 2025
Ashley Thompson and Kat Thomas asked for a $300k investment in exchange for 10% equity in their company. This meant they valued their company at $3 million. They made a deal with Mark Cuban for $300k in exchange for 10% of their company, plus an unlimited line of credit. This deal valued their company at $3 million. After the show aired, Mush saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Mush is about $10.9 million.
Mush achieved great success. Sales quickly increased after Shark Tank. The business sold goods at large retail establishments. Among these were Whole Foods and Walmart. Mush sells online as well. The business grew to more than 3800 locations in the US. Mush continues to grow nowadays. Many consumers adore the product. Mush’s annual revenues exceeded $5 million.
Additionally, the business got additional money. They received $5 million from investors in 2021. Kat Thomas was forced out of the business. She suffered from health issues. The company’s current leader is Ashley Thompson. Mush keeps coming up with new flavors. They want to continue to be a popular option for nutritious breakfasts.
On Shark Tank, Mush did indeed get a deal. Mark Cuban made an investment in the business. In exchange for ten percent stock, he offered them $300,000. Rohan Oza offered as well. He offered 20 percent for $400,000. Mark Cuban was selected by Ashley and Kat. They appreciated his pledge to support their development.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Rohan Oza | 400k for 20% stake | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Mark Cuban | 300k for 10% stake + unlimited line of credit | N/A | Yes |
Mush Shark Tank pitch
Ashley Thompson and Kat Thomas worked on Wall Street before starting Mush. They had stressful jobs. They did not like working in the corporate world. They wanted to create something that helped people. They wanted to leave the financial world and do something good. Both of them saw a need for a healthy breakfast. They were tired of the unhealthy snacks available.
Most breakfast options are full of sugar. They wanted a healthy and easy-to-eat alternative. They wanted to make something that people could eat on the go. So, they decided to create Mush. The idea was born out of their frustration with unhealthy foods. They started testing and creating recipes. They worked with local farmers to get high-quality ingredients.
They created a product that was healthy and easy to eat. In the beginning, it was tough. They faced many challenges. They had to figure out how to make the oatmeal taste good. They needed to find the right packaging. They had to make sure the oatmeal stayed fresh without preservatives. Their first year in business was hard. They made $70,000 in sales. It was not much but it gave them hope.
The next year they made $120,000. They sold their product at farmers’ markets. People loved the product. They received great feedback. They knew they were onto something. After that, they reached out to bigger retailers. Whole Foods became their first big retailer. This was a huge breakthrough for the company. They could see their dream starting to come true. But they still had to keep pushing. They were working non-stop to make sure they were ready for the big time.
Ashley and Kat came to Shark Tank with a strong pitch. They had done their research. They were confident in their product. They explained that the current breakfast foods were unhealthy. They showed the Sharks how their product was different. It was healthy. It was easy to eat. It had no preservatives. It was full of fiber and protein. They believed this would be the future of breakfast.
They asked for $300,000 for 10% of the business. The Sharks were impressed by the product. They wanted to know more about the numbers. Ashley and Kat shared their sales figures. In their first year, they made $70,000. In the next year, they made $120,000. They had big plans for the future. They expected to make $900,000 in sales in 2018.
The Sharks were curious about the costs. They were concerned about the price point. Mush was priced at $3.99 per unit. Each unit made them $0.70 to $0.80 in profit. Some Sharks thought the price was too high. Others thought it was fair for a high-quality, healthy product. Ashley and Kat were ready for tough questions. They showed the Sharks that they knew the business well.
They had worked hard to get this far. They were passionate about their product and its potential. The Sharks could see this. They liked what they saw.
The Sharks asked many questions. They wanted to know everything about the business. Robert Herjavec asked about their profit margin. He wanted to know how much they were making from each unit. Ashley told him that they made $0.70 to $0.80 per unit. Kevin was worried that the price was too high. He thought they needed to lower the price to make more sales. Lori Greiner asked about the money.
She wanted to know if they had enough to grow the business. She was concerned that food businesses were expensive to run. She decided not to invest because she did not think she could add enough value.
Rohan Oza thought the price might be too high. He said they could not grow quickly with that pricing. However, he liked the idea and the trend of healthy food. He made an offer of $400,000 for 20% of the company. He believed he could help them become a big brand. Mark Cuban asked about their plans for the future. He liked their numbers and thought they had a great product.
He believed they could build a big brand with the right support. He made an offer of $300,000 for 10% of the company and promised unlimited credit lines. The Sharks had mixed opinions on the pricing. Some thought it was too high, but others believed the quality justified it. They all agreed the product tasted great. They were excited by the potential of Mush.
As the negotiation process continued, the Sharks gave their responses. Robert Herjavec decided not to make an offer. He felt the food business needed a lot of money and was not for him. He stepped out. Lori Greiner also stepped out. She felt that Rohan would be a better fit for the business. She liked the product but did not want to make an offer. Barbara Corcoran did not make an offer. She felt the food business was tough and could not add enough value.
Rohan Oza made a strong offer of $400,000 for 20% of the company. He believed he could help them become a big brand like Pop Chips or Vitamin Water. Mark Cuban offered $300,000 for 10% of the company. He also offered an unlimited credit line to help with growth. After much thought and discussion, Ashley and Kat chose Mark Cuban. They felt he was the best fit for their business. He promised to help them grow. His investment came with valuable support.
What Went Wrong With Mush On Shark Tank?
Not all Sharks made offers. Robert Herjavec did not like the food business. He felt it needed a lot of money. Lori Greiner thought Rohan would be better for the company. Barbara Corcoran did not think she could add value to the business. The Sharks liked the product but had concerns about pricing and the food business’s challenges. Despite these concerns, Mark Cuban made an offer that suited the entrepreneurs. He believed in their vision and wanted to help them grow.
Product Availability
Mush is a healthy ready-to-eat oatmeal. It is cold-processed and made with plant-based milk. You do not need to cook it. It comes in flavors like vanilla bean blueberry and cold brew. The product is sold in over 3800 stores. You can find it in Whole Foods, Walmart Publix, and other big retailers. Mush is also available online on Amazon. Each container costs $3.99.Mush started small but grew into a national brand.
It is popular among health-conscious customers. The company has a website where you can learn more about its products.
Conclusion
Ashley and Kat created Mush to solve a big problem. They wanted to give people a healthy and easy breakfast. Their journey on Shark Tank was a success. They got a deal with Mark Cuban and grew their business. Today Mush is in thousands of stores and keeps growing. The company is a great example of hard work and a good idea. Mush is helping people start their day in a healthier way.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
