Many people struggle with their thoughts and emotions every day. Life can be stressful. Some days feel heavy. People want a safe space to express their feelings. But not everyone can afford therapy. Some feel uncomfortable talking to others about personal issues. That is why journaling helps. Writing down thoughts can be healing.
It allows people to process their emotions in a safe way. But a notebook is not always secure. Someone might read it. That is why the two brothers came up with a solution.
Alexis and Rodolfo Saccoman created My Therapy Journal. This was an online platform that let people write down their feelings safely. It helped users track their mood. It also gave insights into their emotions over time.
They wanted to expand their business. So they came to Shark Tank in Season 1. They asked for $80,000 for 20% equity. The sharks listened to their pitch. Some were interested. Some were not. Did the entrepreneur get a deal on Shark Tank? Check out our My Therapy Journal update to find out!
My Therapy Journal Net Worth Shark Tank Update 2025
Rodolfo and Alexis Saccoman went on Shark Tank asking for $80,000 for 51% of their company. This meant they thought their business was worth about $157,000. They did not make a deal with any Shark. The episode was aired on September 6, 2009. The company shut down later that year, so the current net worth of My Therapy Journal is $0 in 2025.
My Therapy Journal shut down after its episode aired. The deal with Kevin O’Leary and Robert Herjavec did not close. The company faced challenges. It did not gain enough traction. In December 2009, the brothers decided to close the business.
After this, Alexis Saccoman pursued a career in psychology. He became a Program Director at IThrive. He also started his private practice. Sadly, he passed away in 2018. Rodolfo Saccoman moved on to another startup. He founded AdMobilize.com. This company focuses on AI technology. My Therapy Journal did not succeed long-term. But the founders moved forward. They took their experiences and built new careers.
Alexis and Rodolfo pitched their business with confidence. They asked for $80,000 for 20% equity. The sharks had mixed reactions. Some did not see value. Others thought the idea had potential.
Kevin O’Leary and Robert Herjavec saw an opportunity. But they wanted more control. They made an offer. They offered $80,000 for 51% equity. The brothers countered with 49% equity. But the sharks did not accept. In the end, Alexis and Rodolfo agreed to the 51% deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary and Robert Herjavec | 1# $80,000 for 50% equity 2# $80,000 for 51% equity | $80,000 for 49% equity | Yes |
| Daymond John | $120,000 for 50% equity | N/A | No |
| Kevin Harrington | Out | N/A | N/A |
My Therapy Journal Shark Tank pitch
Alexis and Rodolfo Saccoman were brothers. They had different backgrounds. But both cared about mental health. They saw a need for a safe space where people could express emotions. They wanted to help others.
Alexis had experience in psychology. He understood the benefits of journaling. Rodolfo had a marketing background. Together, they built My Therapy Journal. Their goal was simple. They wanted people to track their emotions. They believed that writing helped mental well-being.
Starting the company was not easy. They had to find the right technology. They also had to convince people that journaling online was safe. They worked hard. But they knew they needed help. That is why they came to Shark Tank.
The brothers walked into the Shark Tank. They introduced themselves. They shared their mission. They wanted $80,000 for 20% equity. They explained their platform. My Therapy Journal was a private online journal. It allowed users to track their moods. It also provided insights into emotional patterns. The platform had extra features. It included self-help exercises and goal tracking.
They explained their revenue model. Users paid a monthly fee. It ranged from $7.95 to $14.95. They had 1,000 registered users. But only 120 were paying. Their total sales were $4,000 per year. The sharks were concerned.
The sales were low. But then Alexis shared the big news. They were in talks with Aetna, a major insurance provider. This changed the conversation. The sharks became interested. Keep reading our My Therapy Journal update to see what happens next!
Kevin O’Leary: What makes this different from a normal journal?
Alexis: Our platform tracks moods over time. It gives users insights into their emotions.
Barbara Corcoran: How many people are actually paying for this?
Rodolfo: We have 120 paying users out of 1,000 total.
Daymond John: Why do you think this will grow?
Alexis: We are in talks with Aetna. If they accept this as an insurance benefit, many more people will use it.
Barbara Corcoran did not like the low sales. She dropped out.
Kevin Harrington also did not see value. He dropped out, too.
Daymond John saw potential. He offered $120,000 for 50% equity.
Kevin O’Leary and Robert Herjavec teamed up. They offered $80,000 for 51% equity. The brothers tried to counter with 49%. But the sharks refused. Finally, they accepted the 51% deal.
Product Availability
My Therapy Journal is no longer available. The website has been shut down. There are no plans to bring it back. The founders moved on to different careers.
Conclusion
My Therapy Journal was a great idea. It provided a safe space for users to track their emotions. It had potential. But the business struggled. The deal with the sharks did not go through. They could not grow their user base. Sales remained low. Eventually, the company shut down.
The founders did not give up. They moved on. Alexis pursued psychology. He made a difference in people’s lives. Rodolfo started a new company. He focused on AI technology.
Shark Tank gave My Therapy Journal a chance. But success is never guaranteed. Some businesses grow. Some do not. But every experience teaches something valuable. This will be our final company update for My Therapy Journal.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
