Those on low-carb, low-sugar diets may find it difficult to find nutritious snacks, particularly if they have a sweet craving. It might be difficult for health-conscious people to find enjoyable snacks that won’t interfere with their diet because cookies and candies frequently include a lot of sugar and a long list of artificial chemicals. There aren’t many delicious, practical, and truly low-sugar cookies on the market, although many people want healthier options.
Nui Cookies can help in this situation. Kristoffer Quiaoit and Victor Macias founded Nui Cookies because they wanted to indulge in sweets without sacrificing their low-carb and Keto diets.
Kristoffer and Victor debuted Nui Cookies, a low-carb, high-protein, keto-friendly cookie company, on Season 10 of Shark Tank. The entrepreneurs requested $300,000 for 10% equity. Did the entrepreneur get a deal on Shark Tank? Check out our NUI Cookies update to find out!
Kristoffer Quiaoit and Victor Macias asked for a $300,000 investment in exchange for 10% equity in their company. This meant they valued their company at $3 million. They made a deal with Alex Rodriguez for $300,000 in exchange for 25% of their company. This new deal valued their company at $1.2 million. After the show aired, Nui Cookies saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Nui Cookies is about $1.77 million.
Nui Cookies appeared to be on the verge of success after landing a contract with guest shark Alex Rodriguez on Shark Tank. Because of their minimal sugar and carbohydrate content, the company’s cookies first became well-known online, particularly among Keto enthusiasts. Their cookies produced remarkable sales and were accessible on their website.
Later on, though, things changed course. Nui Cookies has ceased operations as of today. Their website is no longer accessible, and their social media pages have not been updated in over two years.
The founders have since gone in different directions. Today, Victor Macias gives classes and shares business tips on his entrepreneurial blog. Conversely, Kristoffer Quiaoit has entered the market with Good Journey, a new low-sugar product that provides low-sugar donuts.
Yes, an agreement was secured by Nui Cookies. The founders accepted Alex Rodriguez’s offer of $300,000 in exchange for a 25% stake in their business. Although they thought the investment would help them scale their manufacturing and increase profit margins, this was more than their original request of 10% for the same amount.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Alex | 1# $300,000 for 25% equity 2# $300k for a 22.5% stake + a $1 royalty | $300k for a 20% stake and a line of credit | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $300k for a 2.5% stake + a royalty of $1 per unit, which drops to 45 cents once $300k is recouped | N/A | No |
| Barbara Corcoran | $150k + a $150k line of credit for a 15% stake + a 50 cent royalty in perpetuity | N/A | No |
| Mark Cuban | Out | N/A | N/A |
NUI Cookies Shark Tank pitch
Both Kristoffer Quiaoit and Victor Macias have immigrant ancestry, which has influenced their fortitude and business spirit. Victor has had an interest in business since he was a little boy, and his parents are immigrants from Mexico. Kristoffer witnessed directly how hard his parents fought to provide him with chances after they immigrated from the Philippines.
They developed Nui Cookies because they missed having delicious, low-carb snacks after going on a Keto diet. They were looking for a nutritious cookie that would fulfill their cravings without derailing from their diet.
Victor and Kristoffer presented their cookies as a nutritious substitute for sugary snacking. They clarified that Nui Cookies are keto-friendly and appropriate for those following sugar-restricted diets because they only have one gram of sugar and two grams of net carbohydrates per cookie. Through their website, they displayed their remarkable sales figures, more than $1 million in sales in a single year.
In order to increase profit margins, the founders requested $300,000 in exchange for 10% stock. Keep reading our NUI update to see what happens next!
Barbara Corcoran asked where they found their customers. The founders responded that they use influential people on social media.
Kevin asked about selling their products. The founders replied they sell it through their website online. They will launch on Amazon this month.
Barbara further inquired about the price and cost of the product. The founders revealed they sell it for $29.95 plus 4.95 shipping. Their profit margin is between $11 and $13.
Alex asked about their profit in the last 12 months. The founders revealed their $35000.
Mark Cuban inquired whether they intended to increase manufacturing efficiency. Despite liking the product, he decided not to invest because he had previously made an investment in a rival company.
Both Kevin O’Leary and Barbara Corcoran suggested royalty-based deals, but the founders were unwilling to pay royalties because they preferred to keep more profit in the company.
Lori Greiner and Mark Cuban rejected the deal because of valuation issues and conflicts with other investments.
Alex Rodriguez liked the product and the story behind it. He saw potential for growth and believed in the founders’ vision. Kristoffer and Victor accepted his offer of $300,000 for 25% equity without hesitation.
Product Availability
From our NUI update research, at one point, Nui Cookies could only be purchased online, so Keto enthusiasts across could enjoy them. The price of each pack was about $30, which was expensive because of production costs. They sold non-GMO, low-carb, gluten-free cookies that had just one gram of sugar per serving. But as of right now, Nui Cookies can no longer be bought online or in physical stores, and their website has been removed.
Conclusion
With great expectations and an enthusiastic investment from Alex Rodriguez, Nui Cookies’ Shark Tank journey began. Kristoffer and Victor’s moved health-conscious consumers’ commitment to developing a Keto cookie, and their tale was motivational. Regretfully, the business could not meet the demands of a cutthroat industry, even after a bright beginning.
Although Nui Cookies is no longer in operation, its founders have moved on to other endeavors. While Kristoffer is looking into healthier food options, Victor now uses his blog to impart his skills to budding business owners. Despite the disappearance of Nui Cookies, the founders’ path exemplifies the adaptability and tenacity that many business owners possess.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
