We’ve all been there. You get home after a long day, ready to relax, only to realize your phone charger is missing—again. Maybe a family member borrowed it, or perhaps it vanished into the mysterious void where all chargers eventually disappear. No matter how many sticky notes you leave or extra chargers you buy, the problem never seems to go away.
Zach, a Texas-based entrepreneur, experienced this frustration firsthand. But instead of just complaining, he invented a solution: the PermaPlug Charger Lock. This patented device locks chargers and cables in place, preventing them from being moved, stolen, or accidentally unplugged. On Shark Tank, Zach sought $350,000 for 15% equity in his company, PermaPlug.
PermaPlug Charger Lock Net Worth Shark Tank Update 2025
Zach Dely asked for a $350k investment in exchange for 15% equity in his company. This meant he valued his company at $2.33 million. He made a deal with Lori for $350k in exchange for 20% of his company, plus a $1 royalty per unit sold until Lori gets her investment back. This new deal valued his company at $1.75 million. After the show aired, PermaPlug saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of PermaPlug is about $2.56 million.
His pitch was both humorous and relatable, resonating with the Sharks, especially when he revealed $456,000 in year-to-date sales. While some Sharks hesitated due to concerns about scalability, Lori Greiner saw potential and made a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | $350,000 for 25% equity | N/A | No |
| Lori Greiner | $350,000 for 20% equity + $1 per unit sold until $350k is paid back | N/A | Yes |
| Kevin O’Leary | $350K for 15% + royalty of $2 per unit sold perpetuity | N/A | No |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
PermaPlug Charger Lock Shark Tank Pitch
Zach’s inspiration for PermaPlug came from a lifetime of charger theft—first among his cousins and later at a friend’s house, where he saw a charger superglued to an outlet. Realizing this was a common problem, he filed a patent in 2019 and turned his idea into a business.
The PermaPlug Charger Lock is a simple but effective system. It replaces a standard outlet cover, securing a dual fast charger and up to two cables in place. Users can install it in minutes, either with a regular screw or an optional security screw for extra protection.
Zach’s pitch was engaging. He joked about desperate solutions like sticky notes and buying dozens of cheap chargers before introducing his real fix. The Sharks were impressed by his $456,000 in sales (year-to-date) and 58% profit margins, proving there was real demand for his product.
Queries + Shark’s Responses, and Final Deal
The Sharks had plenty of questions, and Zach handled them confidently.
Leary’s Tough Love (and Royalty Demand)
Kevin, known as “Mr. Wonderful,” initially thought the pitch was a joke until he heard the sales numbers. He offered $350,000 for 50% equity plus a $2 per-unit royalty forever. Zach refused, saying he wouldn’t accept a perpetuity deal but was open to a royalty until the investment was repaid.
Daniel offered $350,000 for 25% equity, valuing the company at $1.4 million. While this was fair, Zach hesitated because he wanted to retain more ownership.
Lori, the “Queen of QVC,” saw the product’s potential for retail. She offered $350,000 for 20% equity plus a $1 per-unit royalty until the $350K was repaid. This was a better deal than Kevin’s, and Zach accepted.
Robert Herjavec liked the product but didn’t see enough scalability.
Mark Cuban stayed out, possibly because they weren’t convinced about long-term growth.
Product Availability
The PermaPlug Charger Lock is a device you can buy directly from the company’s website for about $35, with some larger bundles available for up to $58. The cost for the company to produce each unit is $6.50, which means they make a substantial profit of 58% on each sale.
PermaPlug Charger Lock is a practical solution for anyone who wants to keep their chargers safe and in one place.
What Happened To The PermaPlug After Shark Tank?
After appearing on Shark Tank, PermaPlug saw a surge in sales. Lori’s involvement helped with retail exposure, and the company expanded its online presence.
As of today, PermaPlug is still in business, focusing on DTC sales and commercial partnerships. While it hasn’t become a household name, it remains a profitable niche product with a loyal customer base.
Conclusion
Zach’s journey on Shark Tank was a success. His funny yet relatable pitch, strong sales numbers, and smart negotiation led to a deal with Lori Greiner. While some Sharks doubted PermaPlug’s mass appeal, Lori saw its potential—and her bet paid off.
For anyone tired of missing chargers, PermaPlug offers a simple, effective solution. And thanks to Shark Tank, it’s now easier than ever to find.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
