Finding the right deodorant can be a struggle for many people. Most of us want something that keeps us fresh all day. But the products we see in stores often come with problems. Some have harsh chemicals that can harm the skin. Others are filled with ingredients that make us worry about long-term health risks. Many natural options do not work well enough to keep you fresh and odor-free. So, people often feel stuck. They want something that works but is also safe for daily use.
Jess Edelstein and Sarah Ribner saw this problem. They decided to make a deodorant that is natural and effective. They created PiperWai, a deodorant with activated charcoal. It promises to keep you odor-free while being gentle on the skin.
In Shark Tank Season 7, they pitched their product to the Sharks. They wanted $50,000 for 10% of their company. Did the entrepreneur get a deal on Shark Tank? Check out our PiperWai update to find out!
PiperWai Net Worth Shark Tank Update 2025
Jess Edelstein and Sarah Ribner asked for a $50k investment in exchange for 10% equity in their company. This meant they valued their company at $500,000. They made a deal with Barbara Corcoran for $50k in exchange for 25% of their company. This new deal valued their company at $200,000. After the show aired, PiperWai saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of PiperWai is about $2.42 million.
PiperWai gained a lot of attention after Shark Tank. Though the deal with Barbara Corcoran did not close, the exposure helped the business grow. Just ten days after the episode aired, PiperWai made $1.3 million in sales. Their products are completely sold out. This was a massive success for Jess and Sarah.
Even today, PiperWai is still in business. The company earns between $1 to $2 million annually. They also have a small but dedicated team of six employees. PiperWai has expanded its product line. The deodorant is now available in multiple applicator forms. Customers can purchase the products directly from their website or on Amazon. The company’s dedication to offering natural and effective deodorants has kept it popular over the years.
Yes, Jess and Sarah made a deal with Barbara Corcoran. Initially, they asked for $50,000 in exchange for 10% equity in their business. After some negotiation, Barbara offered $50,000 for 25% equity. The founders accepted this offer.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $50,000 for 33% equity | $50,000 for 25% equity | Yes |
| Lori Greiner | $50,000 for 35% equity | $50,000 for 25% equity | No |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
PiperWai Shark Tank pitch
Jess Edelstein and Sarah Ribner have been best friends since childhood. Jess struggled to find a deodorant that worked for her. Many products irritated her skin or didn’t last long. Frustrated, she started experimenting with natural ingredients at home. She used activated charcoal because it absorbs moisture and neutralizes odor. After many tries, she finally created a formula that worked.
Sarah was her first tester. She loved the deodorant and saw its potential. The two friends decided to turn it into a business. But starting the company was not easy. They faced challenges like limited funds and figuring out how to produce the product on a larger scale. Despite these struggles, Jess and Sarah believed in their idea. They wanted to offer people a safe and effective alternative to regular deodorants.
Jess and Sarah came to Shark Tank with high hopes. They started by explaining the problem with traditional deodorants. Many have harmful chemicals, like aluminum, that can harm the body. They introduced PiperWai as a natural solution. They said the product is made with activated charcoal. This ingredient absorbs sweat and odor, keeping users fresh all day. They also highlighted that the deodorant is vegan and free of harsh chemicals.
At the time of the pitch, PiperWai was available as a cream in jars. Jess and Sarah mentioned they were working on a stick applicator version. They revealed that each jar cost $2.74 to make and sold for $11.99. The business had already made $110,000 in sales in just ten months. The founders wanted $50,000 to scale the business and develop the stick applicator.
During the pitch, the Sharks had many questions about the product and business.
Kevin O’Leary: Kevin asked if people would buy deodorant online. He doubted that a natural deodorant could succeed in e-commerce. Jess and Sarah explained their online sales strategy and how customers love the product.
Mark Cuban: Mark wanted to know why sales weren’t growing faster. He felt the founders were not fully aware of their challenges. Jess and Sarah admitted they needed help scaling the business.
Robert Herjavec: Robert was concerned about competition. He wanted to know what made PiperWai stand out. The founders highlighted their use of activated charcoal, which was unique in the market.
Lori Greiner: Lori asked about customer feedback. She was looking for proof that the product worked. Jess and Sarah shared positive reviews from their customers.
Barbara Corcoran: Barbara focused on the business model. She wanted to know if the product could succeed in retail stores. Jess and Sarah said they planned to expand into retail in the future.
Kevin O’Leary: Kevin didn’t like the idea. He thought it was hard to sell deodorant online. He went out.
Mark Cuban: Mark felt the company wasn’t ready for investment. He didn’t see enough growth potential. He went out too.
Robert Herjavec: Robert wasn’t convinced about the product’s uniqueness. He went out.
Lori Greiner: Lori liked the product but felt the equity ask was too low. She offered $50,000 for 35% equity. Jess and Sarah didn’t accept her offer.
Barbara Corcoran: Barbara liked the product and the founders’ passion. She offered $50,000 for 33% equity. After negotiations, she agreed to lower her ask to 25%. Jess and Sarah accepted her deal.
Product Availability
From our PiperWai update research, PiperWai deodorant is still available today. The product comes in different forms, including jars and stick applicators. It is made with clean, natural ingredients. The deodorant is free of aluminum, making it safe for daily use. PiperWai products are vegan and cruelty-free.
You can buy PiperWai deodorants on their official website and Amazon. The prices are affordable, making it a popular choice for those looking for natural options. The company has also expanded its product line to meet customer needs.
Conclusion
PiperWai’s journey on Shark Tank was full of ups and downs. Jess and Sarah impressed the Sharks with their passion and unique product. Though the deal with Barbara didn’t close, the company gained massive exposure. PiperWai went on to achieve great success, earning millions in sales and building a loyal customer base.
Today, PiperWai continues to grow. They offer more product options and are easily accessible online. The company’s focus on natural and effective deodorants has kept it relevant in the market. PiperWai is proof that a great product can thrive, even without a Shark Tank deal. The future looks bright for Jess, Sarah, and their team.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
