Finding a therapist can be hard. Many people struggle to get the help they need. Some face long waiting times. Others find therapy too expensive. Some feel embarrassed to ask for help. These problems stop people from getting better.
To fix this, Bea Arthur started Pretty Padded Room. This is an online platform. It helps women find therapy that is easy to access and affordable. Bea wanted to make therapy simple and friendly. She hoped her idea would help many women. She also wanted support to grow her platform.
So, she went on the TV show Shark Tank in Season 4. She wanted to see if the investors, called Sharks, would help her. She asked for $100,000 in exchange for 30% of her company. Did the entrepreneur get a deal on Shark Tank? Check out our Pretty Padded Room update to find out!
Pretty Padded Room Net Worth Shark Tank Update 2025
Bea Arthur went on Shark Tank asking for $100,000 for 30% of her company. This meant she thought her business was worth $333,333. She did not make a deal with any Shark. The episode was aired on February 22, 2013. The online therapy platform later merged into a new venture and shut down. The current net worth of Pretty Padded Room is $0 in 2025.
After appearing on Shark Tank, Bea Arthur worked hard to improve her platform. She wanted to make therapy more accessible for women. She rebranded the company as In Your Corner in 2014. This new name aimed to show support and care for users. Despite her efforts, the company faced challenges. In 2015, Bea decided to close In Your Corner. She explained that running the company became too difficult.
She felt that some decisions were made with emotion rather than smart planning. This led to problems like debt and burnout. After closing the company, Bea continued to work in the mental health field. She focused on new ways to support people seeking therapy. As of today, Pretty Padded Room and In Your Corner are no longer in operation. Bea Arthur remains active in promoting mental health awareness and support.
Bea Arthur presented Pretty Padded Room on Shark Tank. She asked for $100,000 in exchange for 30% of her company. The Sharks listened to her pitch. They had concerns about her business model and financial details. Bea could not provide satisfying answers to their questions. Because of this, none of the Sharks offered her a deal. She left the show without securing an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Pretty Padded Room shark tank pitch
Bea Arthur is a trained psychotherapist. She studied at Columbia University. She noticed that many women found it hard to access therapy. Some had busy schedules. Others felt uncomfortable with traditional therapy settings. Bea wanted to change this. She created Pretty Padded Room in 2011.
Her goal was to make therapy more accessible and less intimidating. She offered online video sessions with qualified therapists. This allowed women to get help from the comfort of their homes. In the early stages, Bea faced challenges. Building an online platform required technical skills. She also needed to find qualified therapists willing to work online. Additionally, she had to attract users to her new service. These challenges required time, effort, and resources to overcome.
Bea Arthur entered the Shark Tank with confidence. She introduced herself and her company, Pretty Padded Room. She explained that it was an online platform. It offered therapy sessions through video chats. Users could also share digital diary entries with therapists.
Bea highlighted that this service made therapy more accessible. It was also more affordable for women. She asked the Sharks for $100,000. In return, she offered 30% equity in her company. This valued her company at approximately $333,333. Bea shared her sales figures. In the first year, the company made $7,500. In the current year, it was projected to make $21,000.
She explained that a 30-minute trial session costs about $20. Out of this, $16 went to the therapist. Keep reading our Pretty Padded Room update to see what happens next!
The Sharks had several questions for Bea.
Kevin O’Leary asked why a good therapist, who could charge $150 per hour in private practice, would work for less on her platform. Bea responded that her mission was to make therapy more affordable and approachable. She added that it was great for new therapists starting out.
Robert Herjavec inquired about sales. Bea shared that the company was in its third year. In the first year, it grossed $7,500. That year, it was projected to make $21,000.
Mark Cuban asked about the “lifetime revenue” of a customer. Bea replied that it fell between $300 and $600. Mark was not pleased. He said there was too wide a gap between those two numbers.
Robert agreed that something was not adding up. He calculated that with the cost of membership and the number of users, Bea should be making $60,000 a year.
The Sharks were concerned about these inconsistencies.
Each Shark responded to Bea’s pitch.
Kevin O’Leary was concerned about the low payment to therapists. He questioned why qualified therapists would work for less money. He decided not to invest.
Robert Herjavec was worried about the sales figures. He felt that the numbers did not add up. He chose not to invest.
Mark Cuban was unhappy with the unclear customer revenue figures. He felt there was too much uncertainty. He opted out.
Barbara Corcoran liked the idea. However, she thought Bea needed a good financial person to help her understand the numbers. She decided not to invest.
Daymond John liked Bea and her passion. But he was not convinced by the numbers. He also chose not to invest.
In the end, none of the Sharks made an offer. Bea left without a deal.
What Went Wrong With Pretty Padded Room On Shark Tank?
Several factors contributed to the Sharks’ decision not to invest. Bea’s sales figures were low. In the first year, the company made $7,500. The current year’s projection was $21,000. These numbers were not impressive to the Sharks. Bea’s answers to financial questions were unclear. For example, she stated that the lifetime revenue of a customer was between $300 and $600. The Sharks felt this range was too broad. They also found inconsistencies in her numbers.
Robert calculated that with her user numbers and pricing, she should be making $60,000 a year. This did not match her reported sales. The Sharks were concerned about the low payment to therapists. Kevin questioned why a good therapist would work for less money on her platform. Bea’s inability to provide clear and consistent answers raised doubts. The Sharks were not confident in her business acumen. These issues led them to decide against investing.
Product Availability
From our Pretty Padded Room update research, the platform offered online therapy sessions. Users could have video chats with qualified therapists. They could also share digital diary entries for therapists to review. This allowed users to access therapy from their homes. The service aimed to make therapy more affordable and approachable. After rebranding as In Your Corner, the company continued to offer similar services. However, in 2015, the company ceased operations.
Conclusion
Pretty Padded Room started with a strong mission: to make therapy accessible, affordable, and less intimidating for women. Bea Arthur had a great vision and passion for mental health. However, appearing on Shark Tank showed some major challenges in her business model. The Sharks were concerned about the financial aspects, unclear revenue numbers, and the sustainability of her pricing structure.
Without an investment, Bea continued working on her company. She later rebranded it as In Your Corner to improve its reach and branding.
Despite her efforts, the business eventually shut down in 2015. Bea has since continued her journey in the mental health space. She remains a strong advocate for therapy and mental wellness, focusing on new ways to support people.
Although Pretty Padded Room is no longer active, its mission highlighted the growing need for accessible online therapy. Today, many platforms offer similar services, showing that Bea was ahead of her time in recognizing this demand. Her journey serves as an inspiring lesson in entrepreneurship. The importance of passion, financial planning, and adaptability in business success.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
