Ming Zhao, the creator of Proven Skincare, arrived on Shark Tank with a plan to transform the skincare sector. She saw that skincare firms only sold products for general skin types, such as sensitive, oily, or dry. Ming was aware of the complexity of skin.
She believed that every individual required a different skin care solution. Thus Proven Skincare was created by her. Proven matches consumers with goods based on their lifestyle and skin type using artificial intelligence.
She requested $500,000 from the Sharks for 5% equity in this episode. As a result Proven was valued at $10 million. Ming explained how her business uses technology to improve the efficacy of skincare products.
She hoped for a contract that would help Proven develop and was thrilled. Will the entrepreneur get a deal on Shark Tank? Check out Proven Skincare update to find out!
Proven Skincare Net Worth Shark Tank Update 2025
Ming Zhao asked for a $500,000 investment in exchange for 5% equity in her company. This meant she valued her company at $10 million. She did not secure a deal with any of the Sharks. After the show aired, Proven Skincare saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Proven Skincare is about $26.4 million.
Proven Skincare continued to expand after Shark Tank. The business is still operating and doing well in 2024. In 2020 and 2021, Proven’s yearly income increased to $10 million and $20 million, respectively. Proven’s annual revenues reached $24 million by 2023. Over 100,000 people are currently regular subscribers.
Ming increased the range of products she offered. To complete the procedure, she used more skincare products. There are now a lot of product reviews and skincare advice on Proven’s website. Proven even made appearances in magazines like Vogue and on programs like the Today Show. Proven allows clients to invest in the business. Even without a Shark Tank deal, Ming’s firm became a huge success as her idea continued to develop.
Ming Zhao did not receive a deal. She made a strong business pitch and explained her mission to provide access to personalised skincare. She described her novel strategy utilising artificial intelligence and the Skin Genome Project database.
Her business plan however worried the Sharks. They believed that it was too early and that Proven’s promotional expenses were excessive. Additionally Kevin O’Leary believed that the $10 million valuation was excessive. Every Shark left for a different cause. Following the show Proven continued to thrive independently but Ming did not leave with a deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | N/A | N/A | |
| Anne Wojcicki (guest Shark, co-founder and CEO of 23andMe) | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Proven Skincare Shark Tank pitch
Since most skincare products don’t suit everyone’s needs Ming Zhao was motivated to launch Proven Skincare. Customers must make educated guesses about which product will suit them best. This frequently results in unsuccessful product purchases and attempts. Ming desired to alter that. Based on their individual skin type and lifestyle, she thought artificial intelligence could assist consumers in selecting the best skincare products.
Ming initially struggled to secure money and demonstrate the viability of her concept. For her AI technology to work, she needed to create a sizable database. In order to continue testing her product and expanding her consumer base she also required money. These initial difficulties aided Ming in transforming Proven into a distinctive skincare brand that prioritises the needs of every individual.
Ming Zhao came into the Tank determined to transform skincare for all. She clarified that the majority of things available merely fall into broad categories. AI is used by Proven Skincare to address this issue. Proven’s website asks users questions about their environment, lifestyle, and skin.
Each customer is then paired with a customised routine by the AI. Ming requested $500,000 in exchange for 5% of the business. She thought that skincare would be revolutionised by her technology. She thought Proven had great promise, as seen by the $10 million value. Her goods and her strategies for expanding the company were the subject of numerous enquiries from the Sharks.
Proven Skincare was the subject of numerous queries from the Sharks. They started by enquiring about Proven’s expenses and sales. During a two-month trial, Ming reported making $110,000 in sales. The Sharks wanted to know how she acquired her clientele. She claimed that Proven spent $90,000 on Facebook advertisements. Her expensive marketing expenses were recognised by the Sharks.
They wanted to discover if Proven could continue to attract clients without investing a lot of money in advertisements. Kevin questioned how she was able to continue purchasing items. Ming clarified that she could reduce expenses if necessary, but she wanted to test out new advertising outlets.
She also disclosed Proven’s $3.5 million licence agreement. This agreement permitted another business to use Proven’s technology to develop a comparable database for baby care. This caused the Sharks to feel conflicted. Although they thought the concept was good, they weren’t sure Proven could compete in such a large market. Mark Cuban enquired about the uniqueness of Proven’s AI.
Ming informed him about the MIT award-winning Skin Genome Project. The Sharks, however, were still concerned about the opposition.
Every Shark has a unique perspective on the business. It was Daymond John who spoke first. He claimed he had little interest in and no understanding of the skincare industry. He also made a joke about not needing skincare products because his mother gave him good skin. He had left. Following Daymond, Mark Cuban clarified that he didn’t believe Proven technology’s artificial intelligence was powerful enough.
He claimed that the company’s organic growth was insufficient. He was out, too. The next Shark to go was Anne Wojcicki. She clarified that the product’s data was insufficient solid. According to her, AI technology may not be sufficiently developed for this type of product.
She had left. Nor was Lori Greiner persuaded. She believed it was too soon to make an investment in the business. Additionally, she thought Ming had already raised a significant amount of money. She questioned whether her investment would be recouped in a fair amount of time. Lori wasn’t there.
Kevin O’Leary shared this worry. He claimed that the company’s valuation was excessively high. He left because he didn’t like it. The Sharks didn’t make any offers.
What Went Wrong With Proven Skincare On Shark Tank?
The Sharks’ worries about the product’s future were the primary deterrent to their investment. The company’s organic growth and customer base were deemed insufficient by the Sharks. The business was spending a lot of money on advertisements but Kevin O’Leary noted that the return on that investment was insufficient. To make a sale, the business had to spend a lot of money.
Additionally, Mark Cuban believed that AI technology was still in its infancy and lacked sufficient distinction. He concurred with Anne Wojcicki. She believed that the product was not sufficiently supported by the data.
Proven Skincare’s AI technology had received an award but the Sharks weren’t sure it was revolutionary. Daymond John and Lori Greiner were likewise uncertain about the company’s future. They didn’t believe that investing was appropriate at this time. Proven SkinCare thus failed to secure a Shark Tank deal.
Product Availability
A distinctive product is provided by Proven Skincare. Clients can receive a customised skincare regimen according to their individual requirements. The Skin Genome Project and artificial intelligence are used by the company to create a personalised routine. A cleanser, night cream, and day SPF are all part of the regimen.
The company’s website is where customers may buy the merchandise. In order to receive their personalised skincare regimen, customers can also complete the website’s 3-minute quiz. The company’s website offers Proven Skincare for online purchase. Although the products can be supplied straight to customers they are not available in stores.
Conclusion
The experience of Proven Skincare on Shark Tank demonstrated how difficult it can be to launch a new business. From expensive ad expenditures to fierce competition, the Sharks had a lot of reservations. Although it was still in its early stages Proven’s concept of leveraging AI to personalise skincare was a smart one.
Proven kept growing while Ming left without a deal. With millions of dollars in sales and a devoted clientele Proven is a huge success today. Ming’s goal of revolutionising skincare has been accomplished. Proven may continue to grow its database and introduce more goods. It will be fascinating to see Proven’s future developments.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
