Everyone loves clean and fresh air in their surroundings. Especially in their cars. But you may experience stinking smells and awful odors when you open your windows. This destroys your mood and ruins your vibe. There are tons of air fresheners out there in the market. But no one compares Ride FRSH.
Ride FRSH is a car air freshener that has various scents and aromas that can rapidly shift your bad mood. These car fresheners are amazing due to their fragrance and their services. You can choose online and have a subscription for timely delivery on your doorstep.
Entrepreneurs Trey and Donovan Brown created these aromatized car air fresheners for better travel experiences. The pitch was amazing, and sales were good too. But their marketing strategy wasn’t too good, especially for Mark. Let’s find out what happened and will they be able to get a deal?
Ride FRSH Net Worth
Trey and Donovan Brown asked for a $200,000 investment in exchange for 5% equity in their company. This meant they valued their company at $4 million. They made a deal with Barbara for $200,000 in exchange for 20% of their company. This new deal valued their company at $1 million. After the show aired, Ride FRSH saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Ride FRSH is about $1.33 million.
Ride FRSH Shark Tank Update
What Happened to Ride FRSH After Shark Tank
After their Shark Tank appearance and prank with Mark made them popular among the audience. However,t eh sales went high. But the consumers still couldn’t find them in retail markets like Amazon. They have recently launched another product line, SpongeBob SquarePants, inspired by SpongeBob, Patrick, and Squidward.
Did Ride FRSH get a deal on Shark Tank?
Yes, Ride FRSH get a deal with Barbara for $200,000 in exchange for 20% equity.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavac | Out | N/A | No |
| Lori Greiner | Out | N/A | No |
| Kevin O’Leary | Out | N/A | No |
| Barbara Corcoran | $200,000 for 25% equity | #1: $200,000 for 15% equity #2: $200,000 for 20% equity | Yes |
| Mark Cuban | Out | N/A | No |
Founders & their Backstory
Donovan and Trey are both brothers and entrepreneurs. In 2014, they launched a mobile application for black and brown emoji. Trey was in sales whereas Donovan worked for various advertising agencies. Both studied from Harvard and Trey continued his Masters in USC. He is also certified in Technology Commercialization.
He then shared the story of his business idea. He saw air fresheners in the car. He thought to commercialize with culture and style. The US market for air fresheners is $300 million. So they created a business with a subscription service. This fact shocked Sharks.
Initial Pitch
Trey and Donovan introduced themselves and began their pitch. They demand $200,000 for 5% equity. Entrepreneurs then explained how their peaceful and calm air tips can turn into a stinking odor. This can ruin the mood and vibe. The old air fresheners are no longer useful and are out of fashion too. So they are here to introduce the FRSH car air fresheners.
Ride FRSH is a car air freshener with subscription services. They provide unique and rare scents to freshen the air in the car. From flowers to other enchanting scents. They pranked Mark as they partnered with a team that defeated the Mavericks (Mark’s NBA). They concluded their pitch to ask Sharks to join them. They asked Sharks to try the sample of Ride FRSH placed for them.
Queries about the Product
Mark stepped out of the deal immediately. Even without trying the samples. He didn’t like the prank, as they partnered with the opponent in the previous season, so he stepped out. Whereas Lori was very impressed by the product. The scent was in the air before she opened the packaging. She loved the product.
Kevin inquired if they sell this product in retail or directly to consumers as a subscription service. Donovan replied that they sell direct-to-consumers online via a website with over $1 million in sales. Lori inquired about the period of the sales. Donovan replied that it’s a 3-year sales figure. Kevin inquired about their current year sales target. Donovan replied that they target $750,000 in sales.
He further explained that they started as a subscription but they wanted to move in wholesale and retail. Barbara inquired about their reason for it. Lori intervened to explain that gas stations and stops would be interested in getting this product. Donovan stated that they are about to finalize a mega deal with one of the biggest automobile retail companies in the country in the past 6 months.
Robert inquired about the deal. Donovan replied that the deal is for 2000 units for their 6 locations. Barbara inquired about their merchandise cost. Donovan replied that the merchandise cost was 2.1 million dollars. Robert inquired their last year’s sales. Donovan replied that sales last year were $540,000. Robert inquired if the sales were all subscriptions or retail. Entrepreneurs replied that it was all subscriptions.
Robert inquired why would their consumer use the subscription service to buy fresheners. Trey explained that it is for convenience, especially for individuals and taxi drivers. Kevin questioned their cancellation process. Donovan stated that they could cancel their subscription after four months. Barbara inquired about their subscription prices. Donovan explained that the rates vary.
He answered that it’s $8.25 with shipping for two months and the premium one is $10.99 each month. Robert inquired if they were profitable. Entrepreneurs replied yes together. Donovan replied that they made $40,000. Lori inquired about their background.
Shark’s Responses and Final Deal
Lori was impressed with the scents, but she suggested introducing a female product line. She wished them luck and stepped out as it was not her correct field for investment. Robert stepped out too. He had a horrible experience on a road trip in his childhood where he could only see the hanging air fresheners. So he stepped out.
Kevin didn’t like the evaluation as it wasn’t making any money. She stepped out too. Barbara was curious and inquired about their interest in retail. Donovan answered that making money in retail was always their plan and they wanted to maintain their subscribers. She offered $200,000 for 25% equity. Donovan inquired if he could counteroffer.
Barbara agreed to it. Donovan inquired if she could be more helpful as a strategic partner and acquire 15% equity. She declines. Donovan again counteroffers with 20% equity. She agreed. Both Trey and Donovan apologized to Mark for their NBA team prank. To which Mark was cool and calm. They left the stage then.
What Went Wrong with Ride FRSH on Shark Tank
The pitch was great till they pranked Mark with Golden State Warrior air fresheners. As the pitch concluded Mark stepped out which made the air quite tense. Later the Shakrs inquired but stepped out due to their reasons. But Barbara offered the entrepreneurs and got the deal sealed.
Product Availability
Ride FRSH is an online car air freshener company that provides a unique and amazing aroma for your trips. This company offers various deals like SpongeBob, the Chicago Bulls, the Los Angeles Lakers, the Detroit Pistons, the Miami Heat, and the Golden State Warriors. You select your preferred scent and get it delivered to your home. Check their website for further details.
Conclusion
Entrepreneurs and siblings Trey and Donovan Browns are on Shark Tank Season 14 for their car air fresheners, Ride FRSH. Their company provides several scents and aromas for your car to smell amazing. Flowers and their unique blends including collections are available. They demand $200,000 for 5% equity.
Their pitch was amazing and the sales were good. But Mark stepped out just after they concluded their pitch due to a prank on his NBA team. After a number of queries, Sharks stopped out due to a lack of interest and wrong evaluation. But Barbara finalized a deal with them. She offered $200,000 for 20% equity after a couple of counter offers. In the end, the deal was sealed.
Hello everyone, I’m Sara Javed. I’m an IT professional expert with project management and design skills. Besides writing, I love playing video games, designing digital art, and reading books. I love Shark Tank due to its innovative business idea and unpredicted reactions of Sharks. This keeps me glued to the screens to watch the next catchy moment. Read more About me.