We’ve all been there. You’re hosting friends, craving a cold drink, and suddenly realize your fridge is a mess. Leftovers, half-eaten pizza, and expired condiments bury your sodas and beers. Digging through the chaos feels like a treasure hunt, and by the time you find your drink, the moment is ruined.
Alyse and Sam, two startup veterans, knew this struggle all too well. Their solution? The Rocco Super Smart Drinks Fridge, a sleek, high-tech fridge designed just for beverages. Unlike traditional fridges, Rocco fits seamlessly into living rooms, doubles as a bar cart, and even lets you check its contents via an app.
Rocco Super Smart Fridge Net Worth Shark Tank Update 2025
Alyse and Sam asked for a $600k investment in exchange for 3% equity in their company. This meant they valued their company at $20 million. They made a deal with Lori for $600k in exchange for 4% of their company, plus a $50 royalty per unit sold until Lori gets her investment back. This new deal valued their company at $15 million. After the show aired, Rocco saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Rocco is about $19.96 million.
On Shark Tank, they sought $600,000 for 3% equity, valuing their company at $20 million. Their pitch was polished, their sales impressive ($4 million in just 8 months), but the Sharks balked at the sky-high valuation. In the end, no deal was made, but their journey didn’t end there.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky | Out | N/A | N/A |
| Lori Greiner | $600,000 for 3% equity + royalty of $50 per unit sold in perpetuity $600,000 for 4% equity + royalty of $50 per unit sold until $900k is paid back | $600,000 for 4% equity + royalty of $50 per unit sold until $600k is paid back | Yes |
| Kevin O’Leary | $600,000 for 10% equity | N/A | No |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Rocco Super Smart Fridge Shark Tank Pitch
Alyse and Sam weren’t new to startups. Alyse helped build Casper (the mattress giant) and Billie (the razor brand sold to a major CPG company). Sam led the supply chain at Away Luggage, where he learned the ins and outs of manufacturing even in fridge factories.
Their “aha” moment came from personal frustration. Alyse’s cluttered kitchen fridge made finding drinks a nightmare. They envisioned a dedicated beverage fridge that blended style and tech. The Rocco fridge features:
– Custom shelving for bottles and cans of all sizes.
– A built-in bar cart (the top doubles as a serving station).
– Smart inventory tracking (scan items via app to see what’s inside).
Their pitch was clever. Sam pretended to hunt for a soda in a messy fridge, making the problem and their solution immediately relatable.
Queries, Shark’s Responses, and Final Deal
Kevin O’Lear liked the product but thought it was overpriced at $20 million. He offered to invest $600,000 in exchange for 10% of the company, which valued it at only $6 million. The creators, Alyse and Sam, found this offer ridiculous and laughed at it. Kevin stuck to his offer and didn’t change his mind.
Robert also thought the fridge was a cool invention, but said that the company’s valuation was too high. He believed it wasn’t really worth $20 million and chose not to invest.
Mark did the math and determined that to make $20 million a reasonable investment, the company would need to make profits of $60 to $80 million, which seemed risky to him. So, he decided against investing.
Lori appreciated the product’s design but worried about the challenges of growing the business successfully. Initially, Lori refused to invest, but in the end, she offered a royalty deal, and after some negotiation, the founders accepted her deal.
Daniel felt he wasn’t the right fit as an investor for this project. Both of them passed on the opportunity to invest.
Product Availability
Rocco is a business that gained attention after appearing on the show Shark Tank, and it has continued to operate successfully since then. The product was initially priced at $1,495, but there was a special early access offer that reduced the price to $1,295.
You can purchase Rocco’s product directly from their website. Overall, Rocco offers a tech-savvy product that’s user-friendly and accessible online.
What Happened To The Rocco Super Smart Fridge After Shark Tank?
In simple terms, even without an agreement in place, Rocco was able to do really well. Today, they achieved several things. They started working with some specific retail stores to sell their products. They introduced more color options and different sizes for their items, giving customers more choices.
They managed to earn five times the money they spent on advertising, showing that there was a strong interest in what they were selling. Overall, Rocco was successful and grew their business despite the lack of a formal deal.
Conclusion
Alyse and Sam’s Shark Tank pitch was memorable but polarizing. Their fridge solved a real problem, and their sales were stellar. Yet the Sharks couldn’t stomach the valuation.
Today, Rocco remains a premium niche product—perfect for those tired of digging through kitchen chaos. And while they didn’t land a Shark, their story proves big risks can lead to big rewards.
Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.
