Frilly bloomers were once adored by numerous parents. Amber Schaub intended to give them to a friend. She looked for them but was unable to locate any. Therefore she and her spouse Mark established a fashion brand. It was named RuffleButts. Their collection emphasized adorable ruffles for young children. Parents adored their creations. They offered clothing for girls aged 6 and under. Eventually, they created products for boys as well.
Amber and Mark sought assistance to expand their business. They appeared on Shark Tank. They aimed to receive $600,000 in exchange for 7% equity. Will the entrepreneur get a deal on Shark Tank? Check out the RuffleButts update to find out!
RuffleButts Net Worth Shark Tank Update 2025
Amber Kellum and Mark Kellum went on Shark Tank asking for $600,000 for 20 % of their company. This meant they thought their business was worth $3,000,000. They did not make a deal with any Shark. The episode was aired on October 18, 2013. The children’s clothing company remains active and continues to sell its popular baby apparel online and in stores. Using the default 10 % yearly growth method, the current net worth of RuffleButts is estimated to be around $10–12 million in 2025.
After Shark Tank RuffleButts became even more popular. The company grew fast. They made $3.7 million in sales before the show. A year later they reached $5 million. They added new items to their line. Parents loved their products. By 2024 RuffleButts earned $7 million a year. They sell on their website and in stores. Nordstrom and Amazon also carry their items.
The sharks helped them gain attention. Even though the deal with Lori was not finalized, the company thrived. RuffleButts is still going strong today. Amber and Mark pitched their idea on Shark Tank. They asked for $600,000 in exchange for 7% equity. The sharks liked their story. They admired their hard work. Lori Greiner offered them $600,000 for 10% equity.
She wanted them to repay half in the first year. Amber and Mark countered with 8% equity. Lori agreed to 9% and they accepted her deal. But the deal never closed after the show. Even so, their time on Shark Tank brought them great success.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | $600,000 for 10% equity | Yes to the second counteroffer | Yes to the second counteroffer |
| Barbara Corcoran | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
RuffleButts Shark Tank pitch
Amber Schaub conceived a straightforward concept. She desired to present a friend with some adorable baby bloomers. However, she was unable to locate any that appealed to her. This sparked an idea for her. She chose to create her own. Amber had always been passionate about design and fashion. She shared her idea with her husband Mark. He backed her up. They launched RuffleButts together.
They created outfits for young girls. Eventually, they included products for boys as well. Launching a business was challenging. Amber and Mark encountered numerous difficulties. They lacked large budgets. They needed to understand the fashion sector. Locating quality fabric proved to be challenging. They also faced challenges with marketing. However, they refused to surrender.
They collaborated and remained concentrated. Parents began to observe their adorable designs. Before long they achieved their initial significant sales. Amber’s aspiration transformed into an expanding enterprise.
Amber and Mark walked into the Shark Tank filled with high expectations. They had smiles on their faces and took their children to showcase the outfits. The sharks appreciated the frills and vibrant hues. Amber described how RuffleButts functioned. She mentioned that they create clothing for children up to six years old. They offered products for both boys and girls. She revealed that they had sales of $3.7 million in clothing last year. This year they anticipated sales of $5 million. They requested $600,000 in return for 7% ownership.
The sharks posed numerous inquiries. Kevin was concerned about their stock. He believed that 2700 items were excessive. Mark Cuban was not fond of the fashion industry. Robert appreciated their debt-free strategy. However he also declined the offer. Barbara proposed $600,000 in exchange for a 12% stake. Fifty percent was cash and fifty percent was a credit facility. Lori proposed $600,000 in exchange for a 10% stake.
She desired for half to be repaid during the initial year. The remaining portion would be compensated in the following year. Amber and Mark responded with an 8% stake. Lori accepted 9% and the agreement was finalized.
The sharks inquired about RuffleButts extensively. Kevin inquired about their stock. Amber mentioned that they offered 2700 styles. Kevin believed this was an error. It might result in storage and cash flow issues. Mark Cuban inquired about their reasons for wanting to branch out into boys’ apparel. Amber stated that they took this action following numerous requests from parents.
Robert inquired how they operated their business without incurring debt. Mark revealed their financial strategy. He clarified that they reinvested earnings to expand.
Barbara was curious about upcoming plans. Amber expressed their desire to increase their online visibility. Lori inquired about options for fabrics. Amber stated that they employed gentle and secure materials. Kevin inquired about profit margins. Amber stated that their profit margins were substantial due to their careful management of production. The sharks appreciated the responses but expressed worries about expanding the business.
Kevin O’Leary chose to head out. He was not satisfied with the inventory size. Mark Cuban also left. He mentioned that he steered clear of the fashion industry. Robert enjoyed their success narrative. Yet he chose not to invest. Barbara and Lori presented proposals. Barbara was seeking a 12% stake. Lori requested 10% equity along with repayment conditions. Amber and Mark considered thoughtfully.
They responded with 8% ownership. Lori agreed to 9% and they finalized the agreement. The reactions of the sharks varied. Some believed the venture was overly perilous. Some appreciated the couple’s commitment. The discussions were intense. Amber remained assured. Lori’s proposal was reasonable. Amber and Mark agreed to it. Following the performance the agreement was not concluded. Nonetheless, the visibility contributed to the company’s growth.
What Went Wrong With RuffleButts On Shark Tank?
Certain sharks were not fond of the large inventory. Kevin claimed that 2700 styles were excessive. Mark Cuban was not interested in investing in fashion. He thought it was overly competitive. Robert enjoyed their narrative but declined the offer. He mentioned that the fashion industry wasn’t suited for him. The primary worry was expansion. The sharks were concerned about managing such a substantial stock.
They desired more transparent plans. Barbara and Lori had faith in the business. However, Barbara’s proposal was excessively high. Amber favored Lori’s conditions. Lori consented to a 9% ownership agreement. This choice was beneficial for Amber and Mark. The agreement was not completed afterward. Yet RuffleButts managed to thrive.
Product Availability
RuffleButts sells clothes for kids. They focus on cute ruffles and bright designs. Their swimwear has sun protection. It blocks harmful UV rays. This keeps kids safe and comfortable. They use soft and high-quality fabrics. Their products are durable and loved by parents. You can buy RuffleButts online. They have a website with many styles. They also sell on Amazon and Nordstrom.
Their items are easy to find in stores and online. Prices vary depending on the style. They have affordable options for all budgets. Parents can shop with ease. RuffleButts continues to grow. They keep adding new designs. They also listen to parent feedback. This makes them a favorite choice for kids’ fashion.
Conclusion
RuffleButts had an amazing journey on Shark Tank. Amber and Mark showed their passion. They made a deal with Lori Greiner. The deal did not close later. But the show gave them great exposure. Today RuffleButts is a big success. They make millions each year. Their products are loved by parents everywhere. They sell online and in major stores.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
