Splash Place Swim Goggles Shark Tank Update – Net Worth 2024

Summer means swimming time, and for parents, it’s important to ensure their kids have the right swim equipment, especially goggles.

If you’ve ever dealt with snapped straps, hair getting pulled, or the annoyance of always having to fix the fit of goggles, you’re in the same boat as many others.

Ashley Carson and her mom, Karen Walker, presented their extraordinary product at Shark Tank season 15. They’ve asked for $200k for 5% equity.

The Splash Swim Goggles don’t use rubber straps but are secured with a wide elastic fabric band. Will this mother-daughter pair secure a deal? Discover in our update and summary of the Splash Swim Goggles pitch!

Splash Place Swim Goggles Net Worth

Splash Place Swim Goggles has $6.1 million in lifetime sales. They made $1.75 million in sales last year and now they are expected to make $1.8 this year. They have made a profit of $378k this year so far. So, based on the numbers and expected company growth, the current net worth of Splash Swim Goggles is approximately $3.6 million.

Splash Place Swim Goggles Shark Tank Update

Splash Swim Goggles started as a tiny family business in Goodyear, Arizona, created by a mother-daughter duo, Ashley Carson, and her mom Karen Walker. They focus on making kids’ goggles and masks that use fabric straps instead of plastic or rubber.

Ashley Carson put in a lot of effort to launch the product. She found a lens supplier and teamed up with another company to get the fabric and put everything together. They’ve built a successful business but there are still some areas that they are looking to explore that’s why they’ve asked for $200k for 5% equity.

What Happened To Splash Place Swim Goggles After Shark Tank?

Splash Swim Goggles is already a flourishing business and has had lifetime sales of  $6.1 million since 2017, and they have only spent $150K (less than) in marketing. The mother-daughter pair also enjoys plenty of profits from their product.

After appearing on Shark Tank, their popularity has doubled, and especially after Lori’s investment, they are probably exploring other avenues of their business. Stay connected to get an update on this deal.

Did Splash Place Swim Goggles Get A Deal On Shark Tank?

Yes, Splash Swim sealed the deal with shark Lori Greiner for $200k for 10% Equity.

Shark(s) Involved	Offer made	Demand	Counteroffer	Accepted?
Emma Grede	N/A	N/A	N/A	N/A
Daymond John	N/A	N/A	N/A	N/A
Lori Greiner	$200k	10% Equity	7.5%	Yes (10% equity)
Mark Cuban	N/A	N/A	N/A	N/A
Kevin O’Leary	Out	N/A	N/A	N/A
Robert Herjavec	N/A	N/A	N/A	N/A

Founder BackStory

In 2010, Ashley Carson and her family were getting ready for a vacation when she discovered her child’s swimming goggles, bought just a month earlier, were already broken. As a busy mom, she was fed up with the rubber straps on her goggles constantly breaking. She also noticed they pulled her child’s hair, which was very irritating.

Since Ashley had experience running a business that sold items like kids’ headbands, she decided to take matters into her own hands. She replaced the broken strap on the goggles with some fabric, making sure it didn’t pull on the wearer’s hair. Surprisingly, the new strap worked really well and held up nicely.

After seeing the positive results, Ashley was determined to make these improved goggles available to others, aiming to enhance their swimming experience and reduce frustration. So, in May 2017, she and her mother Karen launched Splash Swim Goggles.

The material used for the strap in Splash Swim Goggles is described as “like a swimsuit fabric,” and it’s wider than conventional straps for a better, more comfortable fit on swimmers’ heads.

While the founders recommend these goggles for children aged 3 and up, they can also be adjusted to fit adults’ heads. After testing the first prototype on her own child, it took nearly a year for the business to officially launch.

Initial Pitch

Frustrated with the uncomfortable, rubber-strapped goggles her kids used, she decided to create her own version with a super stretchy, fabric band instead. This band makes it easy for kids to put on their goggles without breaking them.

Splash Place Swim Goggles also tackle the issue of goggles getting caught and tangling in girls’ hair – a problem their design avoids. The innovative fabric band impressed the sharks, with several keen on trying them for their own kids.

Though there are similar products out there, their goggles are unique with a patent-pending design and use swim-suit quality fabric for the band. The lenses are polycarbonate, which is both anti-fog and shatterproof. This helps the children see regardless of the water conditions. They are hypoallergenic, PVC-free, and manufactured from latex. This protects children with specific allergies.

With over 25 patterns and colors to choose from, kids can find a design they love or match their swimwear. The sharks were pretty impressed with how far they’ve come in building a successful business empire.

Queries about the Product 

The sharks were curious about the creator’s backstory and asked how and when she invented the product. Ashley revealed the heartbreaking loss of her son at 6 weeks old and her children’s father’s severe brain injury.

To support her family, she started sewing, eventually creating her own goggle strap when her son’s goggles broke, refusing to buy another pair.

Sharks inquired about the sales of splash swim goggles. The pair explained that their lifetime sales had been $6.1 million since launching in 2017 and $1.75 million in sales the year before the show, and their success impressed the sharks.

They’ve gone global, selling through Amazon, their website, and to retailers, and employ 14 part-time moms who help make the goggles.

The retail price is $21, with a production cost of $3 per pair. Despite their success, they are seeking a $200,000 investment for new molds and to expand into big box retailers.

Shark Responses and Final Deal

Kevin O’Leary believes the business owners don’t really need a shark’s help, so he decides not to invest.

Robert Herjavec mentions he’ll be a big buyer but prefers investments where he can have a larger effect. Therefore, he also steps back.

Lori Greiner proposes $200,000 for a 10% share in the company. Ashley tries to negotiate it down to 7.5%, but Lori sticks to her original offer.

Ashley and Karen quickly agreed to Lori’s terms and sealed the deal.

Product Availability

Normally, the Swim Goggles are priced at $24.95, while the Swim Masks cost $26.95. During sales, you can purchase the goggles at a discounted price of $21.95. You can buy the goggles from their website, in hundreds of stores across the country, and on Amazon.

Conclusion

Splash Place Swim Goggles are ready to change the swim gear scene. Be part of this change and enjoy swimming with goggles that are designed for more joyful, hair-pulling-free summers to come.