Jordan DeCicco attended college. Sugary energy drinks were not to his taste. He wants a wholesome beverage. He combined organic coffee with a mixture. It contained coconut oil and protein as well. This beverage kept him alert. Jordan saw that many enjoyed it. He began selling it in his room in the dorm. He approached Jim and Jake his brothers for assistance.
Together they came up with Super Coffee. This energy drink is healthy. Caffeine and good lipids from coconuts are in it. The brothers want the expansion of their company. Shark Tank was their destination. Their demand was for five hundred thousand dollars for 4.5 percent of the business. It appealed to the sharks. The aftertaste was unpleasant to them. Will the entrepreneur get a deal on Shark Tank? Check out the Sunniva Super Coffee update to find out!
Sunniva Super Coffee Net Worth Shark Tank Update 2025
The DeCicco brothers asked for a $500k investment in exchange for 4.5% equity in their company. This meant they valued their company at $11.1 million. They did not make a deal with any of the sharks. After the show aired, Super Coffee saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Super Coffee is about $17.8 million.
They received support from well-known people after Shark Tank. They had investments from Patrick Schwarzenegger. Aaron Rodgers and other well-known figures also did. The business expanded significantly following this. They produced creamers in 2019. Additionally, they received $25 million in assistance.
Their sales reached fifty-five million dollars by 2020. They also attracted more famous investors. Among them were Alex Rodriguez and Baron Davis. Jennifer Lopez backed the business as well. In 2021 the business saw significant changes. Rosanna Godden was brought in. She was once employed at Whole Foods. As their financial chief, she contributed. Tyler Ricks took over as CEO in 2022.
Tyler has previously worked for large tea and coffee corporations. They generated 97 million dollars in revenue in 2021. Their estimated worth reached $400 million. Their collaboration with Anheuser-Busch was a crucial step. They were able to sell at more Walmart and Target shops as a result. They achieved revenues of $100 million in 2022. They reached a total of 124 million dollars by 2023. Now they intend to grow much more.
The brothers did not get a deal. They asked for five hundred thousand dollars. They offered four point five percent equity. The sharks liked the idea but had concerns. Some said the product had a strong aftertaste. Others thought the valuation was too high. All the sharks backed out. The brothers left without any offers.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Rohan Oza (guest shark) | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Barbara Corcoran | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Sunniva Super Coffee Shark Tank pitch
Better energy drinks were what Jordan DeCicco desired. He did not enjoy sweet alternatives while he was in college. He used organic coffee to make his own beverage. He added coconut oil and protein. He was energized and focused by this mixture. His peers also adored it. In his room in the dorm, he began selling the drink. Jordan saw that this could turn into a company.
Jordan requested that his brothers accompany him. Jim and Jake have faith in the product. They collaborated to expand the company. Their goal was to keep people healthy. The brothers’ family is health-conscious. This inspired them to create a high-quality product. They first encountered several difficulties. They produced the beverage in tiny quantities.
They put in a lot of overtime. To expand more quickly, they required funds. It was hard to get the right ingredients. They kept going despite these struggles. Their goal was to make a drink that helped people. They called it Super Coffee.
With confidence, the DeCicco brothers stepped into Shark Tank. The sharks were shown their product. They clarified the differences. Super Coffee is a nutritious energy beverage. It contains coconut lipids, protein, and caffeine. There are four flavors available. These are black, vanilla, mocha, and cinnamon. “It is great for people on the go,” the brothers stated.
Five hundred thousand dollars was what they sought. They proposed 4.5 percent of the business. They disclosed their sales figures. That year, they sold six hundred thousand dollars. By the end of the year, they anticipated having more than two million dollars. The brothers gave a price explanation. It costs one dollar and five cents to create each bottle. One dollar and eighty-five cents is the wholesale price they charge.
It costs three dollars and nine cents at stores. The sharks paid close attention. They enjoyed the brothers’ fervor. They enjoyed the drink’s health benefits. The sales figures impressed them.
Many inquiries were posed by the sharks. “The drink was strong,” Lori Greiner stated. There was an aftertaste of stevia according to Rohan Oza. “I also noticed this aftertaste,” Barbara Corcoran stated. The taste according to Robert Herjavec was not his. He walked out of the agreement early. The brothers talked about their product. According to them, the drink’s ingredients were natural.
The beneficial fats found in coconuts were discussed. They said their focus on wellness was inspired by their family. Additionally, they outlined the benefits of their offering. What intentions did they have? the sharks questioned. The brothers started their desire to expand quickly. They desired to expand their retail outlets. They desired to strengthen their brand.
The money was necessary for them to increase production. Regarding competition, the sharks enquired. Their drink was special, according to the brothers. It combines healthful lipids and coffee protein they said. “There is nothing like it,” they said. The brothers responded to the sharks’ inquiries. They attempted to demonstrate the product’s potential.
The sharks expressed their thoughts. “I did not like the taste,” Robert Herjavec said. He did not offer anything. Additionally, Barbara Corcoran concentrated on the aftertaste. She stated that she was unable to support the product. Lori Greiner and Mark Cuban were pleased with the product. However, they claimed that the valuation was excessive. They were uncomfortable making investments.
The last shark was Rohan Oza. The healthy focus pleased him. “The taste needs work,” he added. He said that they were asking for too much money. He did not offer anything. The sharks retreated one by one. The brothers made an effort to persuade them. However, none of the sharks struck a bargain. With no offers, the brothers departed.
What Went Wrong With Sunniva Super Coffee On Shark Tank?
The sharks had issues with the product. They said the aftertaste was a problem. Rohan Oza called it a stevia aftertaste. This was a big reason sharks like Barbara and Robert backed out. The valuation was another issue. The brothers asked for five hundred thousand dollars. They offered only four point five percent equity. Sharks like Lori and Mark said this was too high. Some sharks did not see enough potential.
They thought the market was too competitive. They said the product might struggle to stand out. All these factors led to no offers. The brothers left Shark Tank without a deal.
Product Availability
Super Coffee is a nutritious beverage. It blends healthy lipids and coffee protein. There are four flavors available. These consist of black, vanilla, cinnamon, and mocha. For those who are busy, it is a good choice. It is also excellent for people on a ketogenic diet. The business increased the range of its offerings. Creamers were added in 2019. Additionally, these are keto-friendly.
They complement the brand’s emphasis on health. Super Coffee is available in a lot of stores. Among them are Target and Walmart. It is also available at Walgreens and CVS. The business is well-known on the internet. Their products are available for purchase on their website. They can be found on Amazon as well. The prices are reasonable. The cost of each bottle is approximately $3. The cost of the creamers is comparable. This makes it affordable for many customers.
Conclusion
Super Coffee started as a small idea. It grew into a big business. The DeCicco brothers faced challenges. They stayed focused on their mission. They wanted to create a healthy energy drink. Shark Tank was a setback for them. They left without a deal. But they did not give up. They worked hard to grow their company. Now the company is a success. They changed their name to Kitu Life.
They have celebrity investors. They make over one hundred million dollars in sales. Their story shows how hard work pays off.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
