Finding a quick, high-quality frozen pizza that truly satisfies your craving can feel impossible. Most frozen pizzas are either soggy or lack flavor, leaving people wanting something better. That’s where Table 87 comes in. Created by Tom Cucco, this unique frozen pizza offers coal oven-baked slices that taste just like they’re fresh from a pizzeria. Coal oven cooking gives the pizza a crispy crust and smoky flavor, making it stand out from the competition.
Tom owned popular pizza shops in Brooklyn, and his customers loved his coal oven pizza. Seeing an opportunity, he decided to bring the same experience to people’s homes with his frozen pizzas.
He appeared on Shark Tank in Season 7, asking for $200,000 in exchange for 10% equity in the frozen side of his business. The sharks were intrigued by the quality and uniqueness of his product, and Tom had to defend his idea and business plan to secure a deal. Did the entrepreneur get a deal on Shark Tank? Check out our Table 87 Coal Oven Pizza update to find out!
Table 87 Coal Oven Pizza Net Worth Shark Tank Update 2025
Tom Cucco asked for a $200,000 investment in exchange for 10% equity in his frozen pizza business. This meant he valued his company at $2 million. He made a deal with Lori for $250,000 in exchange for 19% of his company. This new deal valued his company at approximately $1.32 million. After the show aired, Table 87 saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Table 87 is about $2.14 million.
After appearing on Shark Tank, Table 87 gained significant recognition, even though the deal with Lori Greiner didn’t close. Tom continued to push forward with his frozen pizza line, expanding its reach to hundreds of grocery stores, including major chains like Wegman’s and Whole Foods.
As of today, Table 87’s frozen pizzas are available online and in numerous stores, offering customers across the U.S. a taste of authentic Brooklyn-style coal oven pizza. Tom also expanded his brick-and-mortar presence, operating three successful pizza shops in Brooklyn. The company’s hard work has paid off, with annual revenue now estimated at $5 million.
Yes, Tom struck a deal with Lori Greiner on the show. Lori offered $250,000 for 20% equity, but after negotiations, they settled on 19%. However, the deal didn’t go through after the show. Despite this, Tom’s determination led to the company’s growth and success.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Barbara Corcoran | $200,000 for 30% equity | $200,000 for 18% equity | No |
| Lori Greiner | 1# $250,000 for 20% equity 2# $250,000 for 19% equity | N/A | Yes |
| Kevin O’Leary | $200k for a royalty of 25 cents per slice until $600k is paid | N/A | No |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Table 87 Coal Oven Pizza Shark Tank pitch
Tom Cucco was inspired by his successful Brooklyn pizza shops. His customers loved the authentic coal oven pizza, and many wanted to enjoy it at home. Realizing a gap in the frozen pizza market, Tom decided to create a product that delivered the same quality as his pizzeria but was easy to heat and enjoy at home.
However, building the frozen side of the business wasn’t easy. Tom faced challenges like finding the right equipment and scaling production while maintaining quality. His passion for authentic pizza and belief in his product kept him moving forward, eventually leading him to Shark Tank.
On Shark Tank, Tom pitched his frozen coal oven pizza line, asking for $200,000 in exchange for 10% equity. He explained that the funds would be used to streamline production and purchase a commercial kitchen. He emphasized that the sharks would only be investing in the frozen pizza line, not the storefronts.
Tom showcased the product, highlighting its authentic flavor and quality. He shared impressive sales figures, with $260,000 in frozen pizza revenue so far, and explained his pricing: $4.99 per slice and $12 per whole pie.
Robert Herjavec: “How will you compete in such a crowded frozen food market?” Tom explained that his coal oven pizzas were unique and provided a premium taste that no other frozen pizza could match.
Barbara Corcoran: “Why not sell both businesses together?” Tom clarified that separating the storefronts and frozen business allowed better focus and scalability for the frozen line.
Kevin O’Leary: “How will you ensure the quality remains consistent?” Tom emphasized his dedication to high standards and planned investments in advanced equipment for consistency.
Lori Greiner: I loved the product and saw its potential. She offered $250,000 for 20% and later adjusted it to 19%.
Barbara Corcoran: Made a competing offer but didn’t win the deal.
Kevin O’Leary: He wasn’t convinced and proposed a royalty-based deal, which Tom declined.
Mark Cuban and Robert Herjavec: Liked the product but decided not to invest due to concerns about the competitive market.
Ultimately, Tom accepted Lori’s offer of $250,000 for 19%, but the deal didn’t materialize after the show.
Product Availability
From our Table 87 Coal Oven Pizza update research, Table 87’s frozen pizzas are widely available in grocery stores like Wegman’s, Whole Foods, and more. They are also sold online through the company’s website, making them accessible nationwide. Prices start at $4.99 per slice and $12 per pie, offering an affordable way to enjoy restaurant-quality pizza at home.
Conclusion
Table 87 is a true Shark Tank success story, showing that determination and quality can lead to great results even without a finalized deal. Tom Cucco’s coal oven pizzas have brought authentic Brooklyn flavors to homes across America, and his business continues to thrive. With steady growth and a strong reputation, the future looks bright for Table 87. We can’t wait to see what’s next for this innovative pizza company!

Hey, I’m Amna Habib an undergraduate student of Bachelors in Business Administration. Shark Tank is one of my favorite TV shows of all time. The show provides a fascinating insight into the world of entrepreneurship by presenting creative solutions to common problems, which strongly connects to my academic interests. I’m interested in learning more about the strategic thinking and creativity that lead these companies as each pitch provides insightful information. I’ve found that watching Shark Tank has inspired my enthusiasm for business and entrepreneurship and has been a very enlightening and motivating experience. Apart from business and writing, I love food, shopping, and hanging out with friends and family. Read more About me.








