The Johnson family invented the movable outdoor kitchen known as Tailgate N Go. They wanted to create something to encourage others to enjoy outdoor cooking because they love camping. The family pitched this idea to the sharks on Shark Tank. Seeking assistance to expand their business. For 10% equity, they demanded $250,000. Their product is intended for fans of tailgating and camping. It facilitates their convenient outdoor cooking.
Everything needed for a mobile kitchen is contained in a single box. Although the Sharks had differing opinions about the product, one of them recognized its potential. Matt Higgins struck a bargain with the Johnsons. The business is expanding now. They even have an agreement with other sports teams and the NFL. Will the entrepreneur get a deal on Shark Tank? Check out our Tailgate N Go update to find out!
tailgate N go Net Worth Shark Tank Update 2025
The Johnson family asked for a $250,000 investment in exchange for 10% equity in their company, Tailgate N Go. This meant they valued their company at $2.5 million. They made a deal with Matt Higgins for $250,000 in exchange for 20% of their company, plus a $50 royalty per unit sold until Matt gets his investment back. This new deal valued their company at $1.25 million. After the show aired, Tailgate N Go saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Tailgate N Go is about $1.83 million.
After their time on Shark Tank, Tailgate N Go grew in success. The company is still in business as of 2024. Their revenue is now around $1 million per year. After the show aired they made $400,000 in sales within a few months. This was a 60% jump from before they appeared on Shark Tank.
They also secured big licensing deals. Their portable kitchens now feature NFL team colors and logos. They also have NCAA team designs. Tailgate N Go has continued to add more features to its product, making it more customizable for users. This has helped the company stay popular with outdoor enthusiasts.
Tailgate N Go did indeed score a deal on Shark Tank. The Johnsons want $250,000 in exchange for a 10% stake. But in the end, they decided to take a different offer.
A guest Shark named Matt Higgins made an offer of $250,000 for 20% stock. In addition, he included a $50 royalty for each unit sold. The deal was approved by the family. The NFL license contract is just one example of how this alliance has helped the company expand and embrace new opportunities.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Matt Higgins (Guest Shark) | $250,000 for 20% equity and a $50 per unit royalty until the investment is paid back | 250,000 for 20% equity | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $250,000 as a line of credit at 10% interest for 10% equity, $100 per unit royalty in perpetuity | #1 250,000 for 15% equity #2 $250,000 as a line of credit at 10% interest for 10% equity, $50 per unit royalty in perpetuity | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Tailgate N Go Shark Tank pitch
The Johnsons like being outside in the great outdoors. They like to tailgate and go camping. However, they discovered that packing for a camping trip meant carrying all the cooking supplies they would need. They would frequently lose kitchen utensils or struggle to arrange their culinary supplies. For this reason, they made Tailgate N Go.
They wanted to support outdoor cooks, just like themselves. The portable kitchen condenses all the requirements into a single, lightweight device. It is intended to increase the convenience and enjoyment of outdoor cooking.
The family had some difficulties at first. The high cost of producing the devices was one of the main problems. The production cost of each portable kitchen surpassed $700. Additionally, they experienced difficulties promoting their goods. The product was beneficial but it was also costly and they required assistance to increase their client base and reduce production expenses.
On Shark Tank, the Johnson family showcased their product in Episode 5 of Season 11. They described how their movable kitchen facilitates cooking for guests like tailgating or camping. They showed how the kitchen has all the appliances and room needed to cook outside. The family clarified that their product was long-lasting and composed of solid components.
In their first year and a half of business, they had sold over 100 units. They had faith in the product’s potential despite the high cost of production.
The family sought $250,000 in exchange for a 10% stake. They desired the Sharks’ assistance in expanding their company. Money was needed so they could reach a wider audience and reduce production costs. The product was more attractive to the Sharks because it had two tentative patents. The family believed the Sharks would support them in growing and recognizing the potential of their idea.
The Sharks asked Tailgate N Go a lot of questions. The high cost of manufacture was one of the primary issues. Each unit cost more than $700 to produce, and they brought in between $1,000 and $1,500 from sales. The Sharks were concerned about how the company’s capacity to expand may be affected by the high production expenses. Even after the Johnson family clarified that the product was constructed using premium materials, the Sharks were not convinced.
A few Sharks questioned how big of a market there was for this kind of product. They questioned whether a portable kitchen at that price would be purchased by enough people. Mark Cuban praised families for their tireless efforts and commitment but he had no confidence in the product because he does not enjoy camping. Lori Greiner made the same decision to reject the offer. She believed that not enough individuals would find the product appealing.
The Sharks’ opinions of Tailgate N Go were mixed. The first to make an offer was Kevin O’Leary. He proposed a line of credit of $250,000 accompanied by a 10% ownership in the business. However, the Johnson family objected to his demand for a $100 royalty on every unit sold. Guest Shark Matt Higgins thought the product had potential.
He said he wasn’t interested at first but the family convinced him to change his mind. Matt proposed $250,000 in exchange for a 20% stake and a $50 commission on each unit sold. Following some back and forth, Matt’s offer was accepted by the Johnson family. The business’s development and market growth have been aided by this deal.
What Went Wrong With Tailgate N Go On Shark Tank?
Because they identified multiple problems with the goods, a few of the Sharks decided not to make an offer. The high cost of manufacture was one of the main issues. It was challenging to offer the product at a price that consumers would be willing to pay because each unit cost more than $700 to produce.
A few Sharks believed there was little demand for the product. Mark Cuban for instance did not think highly of the product because he does not camp. Lori Greiner believed the market was too tiny as well. The Johnson family received an offer from Kevin O’Leary, but they were unhappy with the terms. The family felt that the $100 royalty Kevin was offering on each unit sold was excessive.
Product Availability
A portable kitchen called Tailgate N Go is made for outdoor events like tailgating and camping. The product’s modular design makes it simple to assemble all of the necessary kitchenware into a single box. It offers everything you require for outdoor cooking. This comprises cutting boards, cutlery, and even a sink.
The product can withstand the damage of outdoor activities because it is made of sturdy materials. It is also adaptable. Customers can customize their portable kitchen to suit their needs by purchasing additions from the company.
The business’s website offers the product for sale. It is also offered in many designs such as NFL and NCAA team logos and colors. The portable kitchens are priced between $1,500 and $1,000. The device is not inexpensive but the manufacturer positions it as an excellent, long-lasting purchase for outdoor fans.
Conclusion
Shark Tank saw Tailgate N Go make a successful showing. They were successful in negotiating a $250,000 deal with Matt Higgins that included 20% stock and a $50 royalty on each unit sold. The business has expanded ever since they were featured on the show. Sales had reached over $400,000 in the short months since the show’s premiere.
They currently make about $1 million a year in revenue. Additionally, they were able to expand their consumer base by obtaining licensing agreements with the NFL and NCAA. Tailgate N Go appears to have a bright future as it continues to develop its product and broaden its market.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
