The Elephant Pants was founded by Nathan Coleman and James Brooks. They founded the business following a visit to Thailand. They noticed a need for comfortable and distinctive elephant-themed pants. They chose to share this style with a larger audience. Their goal extended beyond merely selling pants. They also aimed to assist elephants. The business contributed funds from every sale to wildlife preservation.
The founders aimed to gather funds for the African Wildlife Foundation. They allocated $1 from every sale for this purpose. They aimed to expand the business and enhance their influence. The creators appeared on Shark Tank to seek assistance. They requested $500,000 in exchange for 10% ownership in their company. Will the entrepreneur get a deal on Shark Tank? Check out the The Elephant Pants update to find out!
The Elephant Pants Net Worth Shark Tank Update 2025
Nathan Coleman and James Brooks asked for a $500k investment in exchange for 10% equity in their company. This meant they valued their company at $5 million. They made a deal with Daymond John for $500k in exchange for 15% of their company, plus 2.5% advisory shares. This new deal valued their company at $3.33 million. After the show aired, The Elephant Pants saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of The Elephant Pants would have been about $5.38 million if the company had remained in business.
The Elephant Pants began exceptionally well. They generated $7 million in revenue over two years. They were succeeding even prior to appearing on Shark Tank. Following their presentation, the company secured a deal. Daymond John proposed $500,000 in exchange for 15% equity. This agreement aided their expansion.
They managed to boost their sales to $5 million within only two years. Nonetheless, the firm encountered difficulties. In 2018 James Brooks exited the company. He launched his own business JB Financial. Once he departed the firm faced difficulties. By the start of 2019, the website was no longer available. Activity on social media ceased.
The Elephant Pants shut down shortly after. Although they experienced initial success they were unable to maintain it. The agreement with Daymond John supported them yet they encountered numerous challenges.
Yes The Elephant Pants got a deal. They asked for $500,000 for 10% equity. The Sharks were impressed by the sales and mission. Daymond John made an offer. He agreed to invest $500,000 for 15% equity and 2.5% advisory shares. The founders originally wanted 10% equity but they accepted Daymond’s offer of 15%.
This deal helped them get the support they needed. It allowed them to grow the business even more. They were able to expand and do more for the elephants they wanted to help.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | $500,000 for 15% equity | N/A | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
The Elephant Pants Shark Tank pitch
Nathan Coleman and James Brooks drew inspiration from their journey to Thailand. They spotted pants featuring elephants there. They observed how cozy and well-liked they had become. They believed this product might thrive in additional markets as well. They chose to make their own rendition. They aimed to share the style with a larger audience. However, they also aimed to achieve something positive.
They aimed to assist elephants. Thus they committed to contribute a portion of the sales to wildlife preservation. They launched The Elephant Pants with a purpose. Their aim wasn’t solely to sell trousers but to promote awareness of elephants. They encountered several obstacles during the journey. The item was fresh and locating the appropriate suppliers proved difficult.
They needed to determine how to promote the product as well. Yet in spite of these difficulties, they continued to move ahead. Their attention was directed towards online sales. They employed Facebook advertisements and collaborated with influencers to get the message out. Gradually yet steadily their brand expanded.
Nathan and James walked into Shark Tank wearing vibrant elephant onesies. They also carried a life-sized paper mache elephant. Their aim was to captivate the Sharks and secure the funding they required. They requested $500,000 in exchange for 10% ownership. They described their objectives to the Sharks. The Elephant Pants were distinctive and reasonably priced.
Every sale assisted elephants. The organization had previously contributed $127,000 to the initiative. The Sharks were interested in the performance of the business. Nathan and James clarified their sales figures. The business generated $7 million in revenue within a span of two years. The trousers were priced at $24 each. They made approximately $6 for each pair.
The majority of their sales originated from their website. Merely 5% of their sales occurred in retail shops. The Sharks were taken aback by the figures. However, they had inquiries. Lori Greiner inquired about how they were attracting visitors to their website. Nathan outlined their approach to social media. They boasted 230,000 followers on Facebook and 116,000 on Instagram.
They also collaborated with influencers. The company appeared to be expanding rapidly yet the Sharks remained apprehensive.
The Sharks were filled with numerous inquiries. They were interested in learning additional details about the product and the company. Lori Greiner inquired about the cost. She was curious about the production cost of the pants. Nathan stated that they earned a profit of $6 for each pair. Kevin O’Leary found the product impressive. He mentioned that he had more than 40 pairs of similar trousers.
Mark Cuban inquired regarding their advertising budget. James stated that the firm had invested $75,000 in advertisements during the last month. They achieved sales of $434,000 from that. Mark was dissatisfied with the strong dependence on Facebook advertisements. He believed the company should investigate alternative methods to promote the product.
Robert Herjavec was not fond of the product whatsoever. He chose to exit the agreement ahead of time. This resulted in just a handful of Sharks still in contention.
Kevin O’Leary presented two proposals. Initially, he proposed a $500,000 credit line with a 5% equity stake. He then proposed $500,000 in exchange for 20% equity. Lori Greiner had no interest in Kevin’s proposals. She aimed to collaborate with a different Shark. Kevin proposed that she could accompany him and obtain the line of credit for 10% ownership. However, Daymond John took his action.
He proposed $500,000 in exchange for 17.5% ownership. Nathan and James attempted to secure 12% equity but Daymond remained firm. Lori and Kevin both chose to exit the agreement. Following some discussions, Nathan and James came to an agreement on Daymond’s proposal. They agreed to $500,000 for 15% ownership and 2.5% advisory stock. This agreement was finalized and the company progressed.
What Went Wrong With The Elephant Pants On Shark Tank?
The company encountered several difficulties following their appearance. Not every Shark was fond of the product. From the beginning, Robert Herjavec was not fond of it. He chose not to submit a bid. Mark Cuban also disliked the business model. He was not fond of the extent to which the company depended on Facebook marketing. As a result, he also didn’t propose a deal.
However, Daymond John recognized the potential. He proposed a deal that the founders couldn’t decline. The founders agreed to it and progressed. The agreement contributed to their growth. Nonetheless despite Daymond’s backing The Elephant Pants was unable to survive. James Brooks exited the company in 2017. This resulted in issues and the business ultimately shut down in 2019.
Product Availability
The Elephant Pants were available for purchase online. At first, most of the sales came from their website. The pants were sold for $24 each. They made a profit of $6 per pair. The company also sold the pants in some retail stores. But most of the business was done through online sales. The company also used social media to drive traffic. They focused on Facebook and Instagram to attract customers.
At one point they had 230,000 followers on Facebook and 116,000 on Instagram. The pants were easy to buy and comfortable to wear. They were available in a variety of sizes and designs. The company’s website was the main place to shop for the product.
Conclusion
The Elephant Pants had a strong start with a great mission. They got a deal on Shark Tank with Daymond John. They grew their business and raised money for elephant conservation. However, despite early success, the company couldn’t keep going. They closed in 2019 after facing some challenges. Even though they are no longer in business their mission to help elephants lives on.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
