Stan Efferding invented a product named The Kooler. It was created to address a significant issue for athletes. Numerous athletes have various bottles for drinks before, during and after their workouts. This is difficult to handle. Stan aimed to simplify it. He designed a cooler that keeps all beverages in one spot. The item maintains the beverages chilled and is simple to transport.
Stan referred to it as a “cooler inside a cooler.” He brought this concept to Shark Tank. He sought assistance to improve his product. Stan required the Sharks to provide funds and assist with production. Will the entrepreneur get a deal on Shark Tank? Check out The Kooler update to find out!
The Kooler Net Worth Shark Tank Update 2025
Stan Efferding asked for a $50k investment in exchange for 15% equity in his company. This meant he valued his company at $333,333. He made a deal with Daymond John for $50k in exchange for 33% of his company. This new deal valued his company at $151,515. After the show aired, The Kooler saw a big increase in website traffic, sales, and social media exposure. However, the company faced significant challenges and eventually shut down in 2021. Despite the setbacks, The Kooler had a brief period of success, selling out on television shopping networks and reaching stores like Bed Bath & Beyond and Walgreens. With no current operations, the current net worth of The Kooler is estimated at $0.
Following Shark Tank The Kooler experienced a degree of success. It rapidly sold out on television shopping networks. It also reached significant retailers such as Bed Bath & Beyond and Walgreens. Nonetheless the firm encountered significant issues. Numerous customers provided negative feedback. They mentioned that the product was prone to leaks and was fragile.
Stan attempted to resolve these problems. He created a fresh iteration named Kooler 2.0. However it did not perform well in sales. The business shut down in 2021. Currently you can exclusively discover previously sold units through third-party vendors. The Kooler is no longer manufactured. Stan has transitioned to different projects.
Yes The Kooler got a deal. Stan asked for $50,000 for 15% of his company. Daymond John liked the idea. He offered $50,000 for 33% of the company. Stan agreed to this deal. The other Sharks did not invest. Kevin O’Leary thought the product was too niche. Lori Greiner did not think it would work on her platform. Mark Cuban and Robert Herjavec also passed. Only Daymond saw the potential and decided to invest.
| Shark(s) Name | Offer & Demand | Counter Offer | Accepted? |
| Lori Greiner | Out | N/A | N/A |
| Daymond John | $50,000 for 33% equity | N/A | Yes |
| Kevin O’Leary | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
The Kooler Shark Tank pitch
Stan Efferding is a famous bodybuilder. He aimed to develop something beneficial for fitness enthusiasts. The concept for The Kooler originated from his personal experience. Stan frequently took three distinct bottles to the gym. One container was for pre-exercise. One was for while exercising. The final one was for after exercising. Holding a large number of bottles was difficult. He believed there must be a superior method. That was the moment he chose to establish The Kooler.
Initially Stan encountered numerous difficulties. Creating a new product is challenging. He had to create it flawlessly. He needed to locate materials that would perform effectively. The item was required to maintain the temperature of beverages and prevent leaking. Locating a manufacturer proved to be challenging as well. Numerous businesses were hesitant to risk pursuing a new concept.
Stan continued to put in a lot of effort. He ultimately created a prototype. He began marketing it over the internet and in local shops. Initially sales were sluggish. However Stan had faith in his product. He chose to bring it to Shark Tank for assistance.
Stan delivered a compelling presentation on Shark Tank. He entered with a large tire to demonstrate his power. Next he demonstrated to the Sharks the functioning of The Kooler. It was a cooler containing two shakers inside. The design was straightforward yet clever. It stored all beverages chilled in a single location. Stan mentioned that the product was excellent for athletes. However, he also stated that it was available for anyone to utilize.
Stan disclosed his sales figures. He had sold Koolers worth $120,000 over 16 months. Fifty percent of the sales originated from online shops. The remaining portion originated from retail outlets. The production cost for each unit was $7. He sold it for $32.95. Subsequently he reduced the cost to $19.98. Stan mentioned he required funds to resolve production issues.
He also aimed to advertise to demonstrate to people how the product functioned. The Sharks posed numerous inquiries. They were curious if there was a large market for the product. Kevin O’Leary stated that the concept was intelligent but overly limited. Mark Cuban appreciated Stan’s presentation but didn’t perceive widespread appeal. Lori Greiner believed it wouldn’t be successful on her platform.
Robert Herjavec mentioned that it wasn’t intended for a wide audience. Only Daymond John appreciated the concept. He proposed $50,000 to Stan for a 33% stake. Stan agreed to the arrangement.
The Sharks inquired extensively about The Kooler. They were curious about how it functioned. Stan mentioned that the cooler featured double-wall insulation. It maintained the chill of beverages for hours. The two shakers fit perfectly inside. It was simple to transport. The Sharks inquired about the intended buyers. Stan mentioned that sports enthusiasts and fitness fans would enjoy it. He stated that it could be utilized by anyone not solely bodybuilders.
Kevin O’Leary inquired about the sales figures. Stan mentioned that he had sold $120,000 over 16 months. The Sharks were not particularly impressed. Mark Cuban inquired about the reasons for the low sales. Stan mentioned he required improved marketing. He additionally had to resolve production problems. Lori Greiner inquired whether the product could be marketed on television shopping networks. Stan agreed. She doubted it would be effective on her channel.
The Sharks inquired about the expenses of production. Stan mentioned that the cost to produce each unit was $7. Initially he sold it for $32.95. Subsequently he reduced the price to $19.98. The Sharks believed the profit margin was slim. They inquired about Stan’s strategy for expanding the business. He mentioned that he required their assistance to access additional stores.
The Sharks were uncertain whether the product would thrive. However Daymond John appreciated it and proposed an offer.
Kevin O’Leary appreciated the concept but felt it was overly specialized. He declined. Mark Cuban mentioned that the product lacked widespread appeal. He also succeeded. Lori Greiner mentioned that it wouldn’t succeed on her channel. She chose not to invest. Robert Herjavec did not perceive opportunities for a wide audience. He also chose not to participate.
Daymond John was the sole Shark to extend an offer. He appreciated the product and had faith in Stan. Daymond proposed $50,000 in exchange for a 33% stake in the business. Stan consented to the agreement.
What Went Wrong With The Kooler On Shark Tank?
Numerous Sharks chose not to invest in The Kooler. Kevin O’Leary stated that the market was too limited. Mark Cuban failed to identify a trigger for expansion. Lori Greiner believed it wouldn’t be successful on television. Robert Herjavec felt it lacked widespread attraction. Only Daymond John recognized the potential. He put money into the company.
However, despite the agreement The Kooler encountered issues afterward. Problems in production damage the product’s reputation. Customers reported issues with leaks and damaged components. The business was unable to bounce back and closed down.
Product Availability
The Kooler was an exceptional item. It featured double-wall insulation to maintain drinks at a cool temperature. It included two shaker bottles. The design was clever and easy to carry. It was ideal for sportspeople. Stan also mentioned that it could be used by anyone. Initially the product was available on Amazon and in local shops. Subsequently it moved on to Bed Bath & Beyond and Walgreens.
Following Shark Tank it became sold out on television shopping networks. However, negative reviews damage sales. Stan created a new iteration named Kooler 2.0. It included additional characteristics such as storage compartments. However, it was exclusively available for purchase on Stan’s website. Currently, The Kooler is no longer in production. Old units are available solely from third-party sellers.
Conclusion
The Kooler had a strong start after Shark Tank. It sold well and went to big stores. But production issues caused problems. Customers complained about leaks and broken parts. Stan tried to fix these issues with a new version. But sales did not improve. The company closed in 2021. Stan has moved on to other projects.
Hey there, I’m Fatima Muhammad, an International Relations student, with a focus on the strategic dynamics of global relations, One of my favorite shows is Shark Tank. I love it because it showcases the creativity, determination, and strategic thinking of entrepreneurs, which I find inspiring. The show also teaches valuable lessons about innovation, business dynamics, and the importance of perseverance in the face of challenges. Read more About me.
