Raven Thomas created The Painted Pretzel to make chocolate-covered pretzels. She started her company to stay home with her kids while making something sweet for others. She left her career to focus on her family. She noticed a gap in the market and saw the chance to create something new. The pretzels were a hit as they had many unique flavors and looked good as gifts. However, she needed help to grow her business.
She went to Shark Tank looking for a deal. She asked for $100,000 for 25% equity in the company. Raven had already sold $75,000 worth of pretzels but she needed more capital to fulfill large orders. She hoped the sharks would help take her company to the next level. She impressed the sharks with her products and passion. Will the entrepreneur get a deal on Shark Tank? Check out The Painted Pretzel update to find out!
The Painted Pretzel Net Worth Shark Tank Update 2025
Raven Thomas went on Shark Tank asking for $100,000 for 25% of her company. This meant she thought her business was worth $400,000. She made a deal with Mark Cuban for $100,000 for 25%, keeping the valuation the same. The episode was aired on February 17, 2012. The company remains active selling chocolate-covered pretzels both online and in stores. Using the default 10% yearly growth method, the current net worth of The Painted Pretzel is estimated to be around $1.8 million in 2025.
After appearing on Shark Tank Raven and Mark Cuban worked together to grow The Painted Pretzel. The company is still in business today. They saw great success and the business now makes about $1 million in revenue each year. Raven still runs a brick-and-mortar retail location in Scottsdale Arizona. The company’s products are also available on its website.
The Painted Pretzel continues to sell candy pretzels in many different flavors. It has expanded its product range and is used for corporate gifts and fundraisers. Mark’s investment helped Raven scale her business. He sold the products in his locations including Landmark Theaters and the Mavericks basketball team stores. The Painted Pretzel also partnered with other retailers.
It was able to grow and handle large orders thanks to the investment from Mark. Today the company has a loyal customer base and continues to thrive.
Yes The Painted Pretzel did get a deal on Shark Tank. Raven Thomas asked for $100,000 for 25% equity in her company. Mark Cuban liked the business and the product. He believed in Raven’s vision and offered the full amount she requested. He wanted to help her grow the business and scale up. He offered her $100,000 for 25% equity and she accepted.
Mark was confident he could help her reach more customers through his own networks. Raven agreed to work with Mark and left the tank with a deal. This was a major step for The Painted Pretzel as it provided the capital needed to expand.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | $100,000 for 25% equity | N/A | Yes |
The Painted Pretzel Shark Tank pitch
Raven Thomas is a mother who wants to stay at home with her kids. Before starting The Painted Pretzel she had a career but felt it was important to be home for her children. Raven realized she could combine her love for baking with the desire to be with her family. One day she came up with the idea to create chocolate-covered pretzels. She saw an opportunity in the market for high-quality pretzels that could be sold as gifts.
She experimented with different flavors and perfected her recipe. Soon she started selling her pretzels to friends and family and quickly gained a loyal following. Raven’s decision to leave her career was difficult but it allowed her to focus on growing her business. The Painted Pretzel started as a small side project but it quickly grew into a full-time business. However Raven faced challenges in the early stages.
She didn’t have enough capital to meet the growing demand for her product. She needed help to take the company to the next level. Raven then decided to appear on Shark Tank to get the support she needed. She was hoping to partner with an investor who could bring in both capital and experience. Her dream was to see The Painted Pretzel grow into a large business that could provide her family with a stable future.
Raven Thomas entered the tank with a plate of her candy-covered pretzels to offer the sharks. She presented a wide range of flavors and explained how her product could be a great gift for any occasion. Raven spoke about her decision to leave her career and stay at home with her children. She talked about how she turned her passion for baking into a business.
Raven shared the success of her product and the demand she had seen. She mentioned orders from well-known retailers such as Neiman Marcus and Sam’s Club. Raven explained that in the last 12 months, the company had sold $75,000 worth of pretzels and had a pending order for $64,000. However, she also said she had orders totaling $140,000 that she couldn’t fulfill because she didn’t have enough capital.
The pretzels were in demand but Raven needed more money to expand her operations. She asked for $100,000 in exchange for 25% equity in the business. Raven told the sharks she was looking for a strategic partner who could help her grow her company. The sharks were impressed with the taste of the pretzels and intrigued by the opportunity.
The sharks had many questions about Raven’s business. Kevin O’Leary asked about the company’s sales and Raven quickly shared that they had sold $75,000 worth of pretzels over the last year. The sharks wanted to know more about the types of orders Raven had received. She explained that she had an order pending for $64,000 and an additional $140,000 worth of orders waiting to be filled.
Lori Greiner wanted to know where the purchase orders were coming from. Raven mentioned that she had sold to Neiman Marcus Sam’s Club and other retailers. Kevin was curious about what set her pretzels apart from others in the market. Raven told him that the quality of the ingredients and the unique flavors made her pretzels stand out. The sharks enjoyed the pretzels and were impressed by the range of flavors Raven offered.
Mark Cuban recognized the appeal of the product and appreciated Raven’s personal touch in her business. He saw the potential to sell the pretzels in his own properties such as Landmark Theaters and Dallas Mavericks locations. Raven explained how the product was available both online and in stores. She spoke about how Neiman Marcus ordered the pretzels during the fall and spring for their customers.
Kevin O’Leary didn’t think the product had a proprietary advantage but Mark Cuban believed in the personal vision Raven had for the company. Raven spoke more about her family and how this business allowed her to stay home with her children. She used this as a reason why the sharks should invest in her company. Robert Herjavec coached Raven on how to answer the question in a way that would be more relevant to investors. He wanted her to focus on their growth potential and not just her personal story.
The sharks had mixed reactions to the pitch. Kevin O’Leary didn’t seem to believe the product was unique enough to justify an investment. He didn’t think it had a significant advantage over the competition. However, Mark Cuban saw the potential in both the product and the entrepreneur. He was impressed by Raven’s story and her dedication to her family. Mark saw how he could help Raven scale the business and get her product into more locations.
After some negotiation, Mark offered Raven the exact deal she was asking for. He offered $100,000 for 25% equity in the business. Mark believed he could sell the pretzels in his venues and help Raven fulfill large orders. Raven was excited by the offer and accepted it. She was happy to partner with someone who believed in her vision and could help her grow her business. The deal marked the start of a new chapter for The Painted Pretzel.
What Went Wrong With The Painted Pretzel On Shark Tank?
While most of the sharks were impressed by the product they didn’t believe in it enough to make an offer. Kevin O’Leary was the first to go out. He didn’t think the product was proprietary and didn’t see any significant advantage. This meant that he didn’t think the business was worth investing in. Daymond John and Robert Herjavec didn’t make an offer either. They weren’t convinced by the opportunity and didn’t think it was the right fit for them.
Lori Greiner was interested in the product but she didn’t make an offer either. She asked Raven for a reason to invest but didn’t seem convinced by the answers she got. Mark Cuban was the only one who saw the potential in Raven and her business. He believed in her vision and thought he could help take the business to the next level.
Product Availability
The Painted Pretzel products are available online at the company’s website. Raven also runs a retail location in Scottsdale Arizona where customers can buy the pretzels in person. The pretzels come in a variety of flavors and are often used for gifts or corporate orders. They are available for special events and fundraisers. The company offers corporate gifts for businesses looking to send something sweet to clients or employees.
The pretzels are priced at various levels depending on the size and type of order. The Painted Pretzel has grown its product line and continues to offer high-quality candy-covered pretzels. Raven’s website also provides a platform for customers to place orders directly. The business has seen success thanks to Mark Cuban’s investment and Raven’s dedication to growing the brand.
Conclusion
The Painted Pretzel has come a long way since appearing on Shark Tank. Raven Thomas was able to secure a deal with Mark Cuban and has seen her business grow. The company is now making about $1 million in revenue each year and continues to thrive. The Painted Pretzel is available both online and in a physical store in Scottsdale Arizona.
With Mark’s help, Raven has expanded her business and is fulfilling large orders from retailers and corporate clients. The Painted Pretzel shows how the right partnership can help a small business grow and reach new heights. Raven’s journey is an inspiring story of hard work family values and a passion for sweets.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
