Ivori Tennelle created The Swilt because she wanted a warm and cozy product. She combined a sweater and a quilt to make something new. The Swilt was made for people who sit outside in cold weather. It could be used at sports games or while traveling. The Swilt looked like a hooded sweatshirt. But it could also open up like a blanket. It even had a waterproof foot pocket.
This helped keep feet dry on wet ground. Ivori believed her product was useful. She thought people would love it once they saw it. She went on Shark Tank to ask for $30,000. In return, she offered 35% equity. She wanted to use the money to make more Swilts. Will the entrepreneur get a deal on Shark Tank? Check out The Swilt update to find out!
The Swilt Net Worth Shark Tank Update 2025
Greg Cronin went on Shark Tank asking for $100,000 for 20% of his company. This meant he thought his business was worth $500,000. He did not make a deal with any Shark. The episode was aired on January 27, 2012. The sweatshirt-blanket brand shut down around 2022. The current net worth of The Swilt is $0 in 2025.
The Swilt did not last long after Shark Tank. The company struggled to grow. There is no official website for The Swilt anymore. The social media pages for The Swilt have not been updated since 2017. People still comment on old posts asking where to buy the product. But it looks like the company is no longer selling The Swilt. It is not available in stores or online.
Ivori Tennelle may have moved on to other business ideas. The Swilt never became a popular product. It could not survive in the market. The sharks had concerns about it. They did not think it would sell well. In the end, they were right. The Swilt is no longer in business today.
No, The Swilt did not get a deal on Shark Tank. Ivori asked for $30,000 in exchange for 35% of the company. The sharks listened to her pitch. They tried on The Swilt. But none of them made an offer. Mark Cuban thought the design was strange. Robert Herjavec did not like the way it looked. Lori Greiner said it was not practical.
Kevin O’Leary agreed with them. Daymond John did not see how he could help the business. One by one the sharks dropped out. Ivori left the tank without an investment.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | Out | N/A | N/A |
| Daymond John | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
The Swilt Shark Tank pitch
Ivori Tennelle created The Swilt because she wanted a product that could keep people warm while being easy to carry. She saw a need for something that could transform from a sweater into a full-body quilt. She believed it would be perfect for moms at outdoor games, people waiting at airports, and anyone spending time in the cold. She got her inspiration from seeing people struggle to stay warm.
Blankets were too big to carry around. The jackets did not always provide enough coverage. She wanted something that could do both. Creating the Swilt was not easy. Ivori faced many challenges.
One of the biggest problems was getting people to see the value of the product. She believed it was useful but not everyone agreed. She struggled to get her product into stores. Many retailers did not see the demand.
Ivori also had trouble with marketing. Since the product was new, people did not know about it. She needed a bigger platform to reach customers. That is why she went on Shark Tank. She hoped the sharks would help her grow.
Ivori stepped into the Shark Tank full of energy She introduced herself and showed the sharks The Swilt She explained how it worked She said it was perfect for people who spend time outdoors pulled the Swilt over her head like a regular hoodie Then she showed how it could be extended into a blanket The bottom part had a waterproof foot pocket This kept feet warm and dry She said The Swilt was great for watching sports camping or traveling.
she asked for $30,000 in exchange for 35% equity She wanted to upgrade her website and make more inventory She believed The Swilt could be a huge success once more people saw the sharks watched closely They asked questions They wanted to know if people were interested in buying The SwiltIvori said she had only sold about 100 units.
She explained that she had only been selling at markets so far. She was sure that with better marketing she could sell many more
Robert Herjavec was the first to ask about sales He wanted to know how many units Ivori had sold When she said only about 100 Robert raised his eyebrows He seemed unsure about the product’s demand Kevin O’Leary had another concern He said it is always a problem when people do not know about a product He asked what Ivori planned to do with the money She explained she wanted to improve her website and build more inventoryMark Cuban had a different take.
He said The Swilt looked like something a medieval monk would wear He did not think it was practical He went outIvori mentioned the success of the Snuggie She said The Swilt could follow a similar path But Lori Greiner disagreed She said the Snuggie had not proven long-term success yet She also went out Robert did not think The Swilt looked good He said people might not want to wear something like that He also went out Kevin agreed with Robert.
He said the product did not have enough visual appeal. He went out too. Daymond John was the last shark to speak. He said he could not bring value to the company. He went out. Ivori was left without a deal. She had no choice but to leave the tank
The sharks gave their reasons for not investing. Mark Cuban said the design was not appealing. Lori Greiner said similar products had not lasted long. Robert Herjavec and Kevin O’Leary did not see a market. Daymond John did not think he could help. One by one, they all went out. Ivori tried to convince them. She believed in The Swilt. She thought people would buy it once they saw it. She talked about the waterproof foot pocket.
She explained why it was useful. But the sharks were not convinced. They did not think the business was strong enough. They did not see a future for The Swilt. Ivori left without a deal.
What Went Wrong With The Swilt On Shark Tank?
The sharks had many reasons for not investing in The Swilt. The biggest issue was sales. Ivori had only sold 100 units. This was not enough to prove demand. The sharks also thought the product looked odd. Robert and Kevin both said it was not attractive.
Mark Cuban thought it was not practical. Lori did not believe in its long-term success. Another issue was marketing. The Swilt did not have a strong online presence. Ivori did not have a website. She had not done big marketing campaigns. This made it hard for customers to find the product. Without a clear marketing plan, the Swilt was not ready for investment.
Product Availability
The Swilt is no longer available. There is no company website. Social media accounts for The Swilt have not been updated since 2017. Some people still ask where they can buy it. But it is not for sale anymore.
Conclusion
Ivori Tennelle came to Shark Tank hoping for a deal. She wanted to grow The Swilt into a big brand. But the sharks did not believe in the product. They did not think it would sell well. They did not like the design. The Swilt did not get a deal. After Shark Tank, the company did not survive. The business is no longer active. Ivori likely moved on to other projects.
Even though The Swilt did not work, she showed courage by trying. Entrepreneurs can learn from her experience.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
