Torch Warriorwear Shark Tank Update – Torch Warriorwear Net Worth

Haley McClain Hill, a US Air Force veteran and former professional cheerleader, entered Shark Tank Season 15 Episode 13 to pitch for her military clothing business. Torch Warriorwear was a women’s clothing brand that designed and sold bodysuits for women in tactical fields. 

The company has served the US Army by supplying its product to AAFES. However, the founder planned to serve women in law enforcement, firefighting, and healthcare. She wanted the Sharks to join her in the uniform revolution. Did she succeed onboard a shark, or did her expansion plan go nose diving? Find it out on our Torch Warriorwear Shark Tank Update.

Torch Warriorwear Net Worth

Most Sharks did not question the valuation of the Torch Warriorwear. Haley valued her company at $1.5 million, as she asked for $150,000 for a 10% share in the equity. However, Lori Greiner valued the company lower due to its lack of clarity to surpass the competition. She initially valued the company at $600,000 ($150,000 for a 25% stake in equity) but bettered it to $666,667 ($150,000 for a 22.5% stake in the equity).

Did Torch Warriorwear get a deal on the Shark Tank?

Haley McClain Hill asked for $150,000 for a 10% equity stake in Torch Warriorwear. She delivered her pitch brilliantly and had all the bases covered. The company had organic business growth with solid year-on-year sales performance. Every shark loved the fabric quality and the pitch’s women empowerment aspect.

Despite the business doing the basics right, sharks had problems with the competition. Haley lost Robert Herjavec and Kevin O’Leary because she could not explain how she would protect her bodysuits from the competition. Mark Cuban and Emma Grede opted out as well. Emma had the same reason the business could lose to more established brands. 

However, Lori Greiner offered $150,000 for 25% of the equity share in the company. Haley requested that the equity stake be reduced to 20%. Lori counter-offered $150,000 for a 22.5% stake in the company. Haley agreed, and they had a deal.

Shark(s) nameOfferDemandCounterofferAccepted?
Lori Greiner$150,00025% share in the equity$150,000 for a 22.5% share in the equityYes
Emma GredeN/AN/AN/AN/A
Robert HerjavecN/AN/AN/AN/A
Mark CubanN/AN/AN/AN/A
Kevin O’LearyN/AN/AN/AN/A

Torch Warriorwear Shark Tank Update

torch women bodysuits shark tank update

Founder And Backstory 

Haley McClain Hill wore her military uniform for the first time ten years ago. She served as an Air Force cadet for five years. Later, she was appointed as a lieutenant on duty for four years. She worked as a cheerleader for two NFL teams. She had the resilience of her military background and the cheerleader’s charm. 

After getting inspired by her grandmother, Haley aimed to make female officers in the military comfortable by changing their bodysuits. She worked hard to ensure women wore comfortable, fashionable bodysuits without sacrificing their duties. Haley founded Torch Warriorwear in June 2021 to chase her dreams and lead the clothing market.

Pitch And Initial Discussion

A US Air Force veteran, Haley McClain Hill, entered the show to pitch for her business, Torch Warriorwear. She introduced herself by putting forward her experience in the military and on the cheerleading team. She told Sharks about her product, the base layer body suits designed to ensure comfort and breathability for women. 

She explained that women often feel uncomfortable in rough military fabrics, so the Torch Warriorwear bodysuits were made soft, stretchable, and breathable. The product came in two styles, long and short sleeves. Torch Warriorwear had a collection of colors that complemented the authorized dress code for each military branch.

Torch Warriorwear And Its Products 

torch warriorwear product on shark tank

Torch Warriorwear was founded in June 2021 with a simple vision: to make clothing more comfortable and fashionable for working ladies. The company has a solid business profile with a customer base consisting of AAFES and other retailers. Haley McClain Hill and her grandmother owned Torch Warriorwear.

The product line consisted of base layer bodysuits to ensure breathability and fashionability. The bodysuits are available in short-sleeved and long-sleeve variants. The bodysuits’ prices are lower than the competitors, and the sharks loved the fabric quality. The company plans to expand the variety of stock by selling bodysuits and other wearables to women in law enforcement, healthcare, and firefighting.

Discussion On The Pitch 

Kevin O’Leary, like usual, came right to the business. He asked if the military protocol allowed women to look hot while they were in service. Haley said the institutions permitted women to wear any base layer bodysuit, provided it was of the right color and cut. She even suggested Kevin call the Pentagon to confirm if the company complied. The sharks laughed at the joke.

Lori Greiner admired the company for its fabric quality. She called it a nice, soft, and stretchable suit that would feel comfortable. She also drew attention to the long suit size, which was more breathable than ordinary base suits. 

Mark Cuban inquired what made Haley want to become an entrepreneur, as the field differed entirely from her profession. Hailey proudly stated that her grandmother served in the military for over 20 years. Her grandmother wanted her to do something about the uncomfortable suits women had to wear in service. 

Emma Grede asked if women were allowed to wear old body suits while on duty. Haley confirmed that the Torch Warriorwear has body suits of authorized colors and sleeve lengths. Military personnel could not use any base layer. She added that the company’s vision was not limited to just bodysuits. They wanted to help women at every stage of their lives. 

Comparing the Torch Warriorwear suits to Skims, she further explained that Skims and Good American were terrific, but Torch Warriorwear could open doors to helping women in tactical fields. Upon Lori’s question regarding the uniform requirements, Haley confirmed that pilots, maintainers, and firefighters were required to wear a fire-resistant base on their bodies.

Sharks had issues with how the company would sustain the competition. Robert Herjavec asked why the company did not enter the Skims market. Emma asked why someone would not buy any other bodysuit if it met the proper requirements. Even Kevin inquired how Haley would protect Torch Warriorwear as a commodity.

Haley explained that Torch Warriorwear had no competition failure risk as the government preferred supporting the new business concerns launched by army veterans. Lori asked if the company had earned a contract from the government. Haley confirmed that the government had already booked Torch Warriorwear as its official vendor. The company was supplying base bodysuits to Army & Air Force Exchange Services (AAFES), the largest retailer for the military.

Robert inquired about the sales. Haley disclosed the sales figure where the company had achieved a revenue of $16,000 in 2021 (the company started operating in June 2021). The company inflated its revenue to $86,000 in the next year. Haley was confident the company would make $500,000 by the end of 2023.

Mark asked about the price and cost at which the company traded its bodysuits. Haley said that each bodysuit cost $13 to prepare. The company sold short-sleeved bodysuits for $60 and long-sleeves for $75. The pricing was almost at par with Skims but was more expensive than Sheen’s. 

Emma applauded the company for its exceptional fabric quality and asked why the bodysuit had “fearless” written on it. Haley said she wrote it to boost morale and pass the torch to the younger women. Lori inquired about the company’s financial position. Haley confirmed that the company had no debt. The finance source comprised $50,000 from Haley and $50,000 from her grandma. 

Negotiation And Final Deal 

Kevin was the first shark to opt out because he saw Torch Warriorwear getting crushed by Emma and other behemoths in the future. He added that the business textile and clothing industry was driven by large unit volume. Mark followed up and opted out because the nature of the business was not what he preferred. 

Rob also opted out due to the narrow market. He did not think it was lucrative enough to invest in. Haley got emotional, but Emma motivated her by complimenting her product. She advised her to figure out how to tackle the clothing giants like Skims and Good American. 

When Emma opted out, Haley tried convincing her. Lori said she was proud of what Haley did as an army veteran and a woman. She offered Torch Warriorwear $150,000 for an equity share of 25%. They closed the deal at $150,000 for 22.5% of the equity stake in the company.

Product description and availability

Torch Warriorwear sells bodysuits for women working in the various military branches. These bodysuits are of authorized colors and sizes. The company designs them in long sleeves and short sleeves. Each bodysuit is made of premium fabric that provides a breathable experience due to its soft touch and breathability. Torch Warriorwear sells its products on AAFES in different color compositions that complement other military branches.

Each bodysuit costs the company $13, while the selling price varies. The short sleeves are available for $60, while the long sleeves are for $75. The product is profitable, and the pricing is better than most clothing brands. However, Sharks had reservations regarding the company’s ability to overcome the competition. The prices were at par with Skim, and Emma Grede praised the product quality. 

The Torch Warriorwear products are not revolutionary because the identical bodysuits are available in every retail store. They only had two things that set the company apart from other competitors. The first factor was the color and measurement aspect that met the authorized criteria. The other factor was the military’s preference for veteran-owned businesses. 

The business could win the competition by focusing on the strengths that we have mentioned. Moreover, other factors must be considered as well. Producing bulks of quality can reduce costs and help achieve an economy of scale. Furthermore, the expansion would help the company broaden its customer base and market segment.

Conclusion

Torch Warriorwear is one of the few clothing brands that aims to empower women and address their discomfort with uniforms. The founder, an Air Force veteran and a former cheerleader had the right background to solve the uncomfortable clothing issue most working ladies face.

The basics of the business were solid, but Sharks had issues with the lack of Haley’s clarity to tackle competitors. Mark, Kevin, Rob, and Emma did not see value in the company. However, Lori trusted her gut and Haley’s veteran pride. The business eventually struck a deal. Haley left the Shark Tank, hoping to expand the product range to women in other tactical professions.

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