Totes Babies Shark Tank Update – Totes Babies Net Worth

Shopping with a baby can be extremely difficult for the parents. Focusing on the babies while getting everything on the shopping list can become extremely daunting.

To help solve this issue, Stan Valiulis and Lindsey Valiulis introduced the product “Totes Babies” in the Season 12 Episode 17 of Shark Tank. Totes Babies is an innovative product that can be attached to any shopping cart to hold the baby while shopping.

This article will provide an update on the latest developments of Totes Babies, presented by the inspiring father-daughter duo Stan Valiulis and Lindsey Valiulis on Shark Tank.

Totes Babies Net Worth

In 2024, the net worth of Totes Babies reached  $1 million, as per the latest business valuation. In 2022, the net worth was $800,000, marking an increase from $700,000 in 2021 and $600,000 in 2020. The net worth valuation in 2021 fluctuated, with a value of $400,000 after appearing on Shark Tank. The net worth of the company has significantly increased over the years.

Did Totes Babies get a deal on Shark Tank?

The father-daughter duo was asked for $100,000 for 10% equity in the company and got an offer from Lori Greiner for $100,000 for 25% equity.

Shark(s) nameOfferDemandCounterofferAccepted?
Daniel Lubetzky and Robert Herjavec$100,000 for 22% equity$100,000 for 10% equityN/ANo
Lori Greiner$100,000 for 25% equity$100,000 for 10% equity$100,000 for 22% equityYes. The offer given by Lori was accepted
Kevin O’LearyN/AN/AN/AN/A
Mark CubanN/AN/AN/AN/A

Tote Babies Shark Tank Update

did totes babies get a deal on shark tank

Since appearing on Shark Tank, the business has increased the scope of its product offering and opened stores at Walmart and Best Buy in Canada.

Founders and Backstory

Stan Valiulis and Lindsey Valiulis are the masterminds behind Totes Babies. Stan is a CEO of a retail store fixture business. He is the Owner and President of Subsource Inc. He has considerable experience in manufacturing. She drew a rough sketch and gave it to her father.

Her father brushed up the sketch and made a prototype using a curtain rod, some canvas, and a staple gun, taking these items from a Home Depot. He thought that there was great potential for this product and worked on it alongside his daughter.

His daughter, Lindsey, is a mother who loves to work and considers her father as a mentor and source of inspiration in her life. They appeared on Shark Tank episode 12 and managed to secure a deal of $100,000 for 25% equity in their company, “Totes Babies,” with Lori Greiner.

Initial Presentation

The father and daughter duo Stan Valiulis and Lindsey Valiulis enter the Shark Tank, demanding $100,000 for 10% equity in their company. They called their product Totes Babies, which makes shopping convenient for parents. They started their presentation by saying how parents feel it is inconvenient to take their kids shopping.

They fell into a rabbit hole, thinking about whether they needed to focus on babies or groceries. What should they do when they only have room for one in the shopping cart? They present their product, Totes Babies, as a solution. The Tote Babies car seat carrier lets you shop with ease. Their goal is to make shopping with parents fun, safe, and simple.

Stan gave a demonstration where he joined the Tote Babies over the shopping cart, adjusted the arm grip, adjusted the seat belts, and you were good to shop. The sharks were amazed by the product. The Totes Babies work on all sizes of shopping carts and can hold up to 75 pounds.

Challenges and Motivations

Kevin thought that the product was innovative. Mark jokingly said that the baby looked like Robert. Lori was curious to know more about them and if they created the product themselves. Lindsey said that she thought of the idea when she had her first son.

Being a new parent, it was quite difficult to get all the shopping completed without having massive anxiety. She discussed the idea with her father and gave him a rough sketch of how she wanted the product to be. He made a fabulous sketch of the product. The prototype was made of an adjustable curtain rod, electrical tape, and drop cloth.

Stan thought that this had the potential to be a real product. He said that he had been working in manufacturing for most of his life. He said he made products for all the big box stores, hardware stores, and more. Getting to know all these manufacturing processes is joyous for Stan.

Daniel asked when they founded the company and how much they made in sales. They launched in August 2018 and made sales of $220,000. They sell each pair for $39.95. The product has a manufacturing cost of $9.90.

Robert asked where they sell their product. Lindsey told Robert that they are selling Totes Babies on Amazon, Buy Baby, Bed Bath and Beyond, and through their website. Robert said that it is a phenomenal idea, and having twins, he understands the need for this product.

They market their product through social media, Facebook ads, Instagram ads, and Amazon marketing. Robert asked how much they had spent on the advertising. Stan said that they have spent $20,000 on marketing. The acquisition cost is 15%.

Lori asked if they were pursuing the business full-time. Lindey replied that she was doing it full-time and that working with her father had been amazing. He had been a mentor to her throughout her life. Having this business, along with being a mother, gives her life a purpose.

Mark Cuban suggested that they should have their product in grocery stores so that they can make more sales. He said that it is not his area of expertise, so for this reason, he is out. Kevin appreciated the father-daughter duo for their credibility. He said he is out because he cannot add value to this business.

Final Negotiation and Deal

tote babies net worth

Daniel loved the energy and charisma of Stan and Lindsey but thought he would not prove vital to them, so for this reason, he is out. Robert suggested that the grocery business is massive and that capturing a percentage of it would be beneficial to them.

Robert thinks that he can help them with this. He makes an offer of $100,000 for 25% equity in the company. Lori said she could provide the licensing deal with a baby product to them and place an offer of $100,000 for 25% equity in the company.

Daniel came back to give an offer of $100,000 for 22% equity in the company. Robert joined Daniel’s offer, and now they were offering $100,000 for 25% equity in the company. Lori mentioned that you may get more sharks, but they may not be that beneficial to you. The duo accepted Lori’s deal.

Tote Babies Availability

Totes Babies is a seat holder that fits inside a shopping cart. It is designed so that parents can do their shopping conveniently. It is safe, comfortable, convenient, and can be easily fixed with the shopping cart. It can fit shopping carts that range from 15.5 to 25.5 inches and can hold a maximum of 75 lbs in weight.

The design is universal since it has been tested on all the major grocery and retail store shopping carts. They are available on Amazon and their website. There are many 5-star reviews of this product on Amazon. According to some resources, the deal with Lori was never closed.

They came up with other products like phone and tablet mounts, Boogie Bracelet, and more. The products are available at Wal-Mart, Target, Publix, Home Depot, Costco and Best Buy Canada.

Conclusion

Totes Babies was introduced by Stan and Lindsey Valiulis on Shark Tank and secured a deal with Lori Greiner. As of 2024, the business is a great success and has expanded to major retail stores. With a net worth of $1 million in 2024, Totes Babies has experienced steady growth since its appearance on the show. The product has a universal design and is available on platforms like Amazon.

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