Shopping with a baby can be extremely difficult for the parents. Focusing on the babies while getting everything on the shopping list can become extremely daunting.
To help solve this issue, Stan Valiulis and Lindsey Valiulis introduced the product “Totes Babies” in the Season 12 Episode 17 of Shark Tank. Totes Babies is an innovative product that can be attached to any shopping cart to hold the baby while shopping.
This article will provide an update on the latest developments of Totes Babies, presented by the inspiring father-daughter duo Stan Valiulis and Lindsey Valiulis on Shark Tank. Did the entrepreneur get a deal on Shark Tank? Did the entrepreneur get a deal on Shark Tank? Check out our Totes Babies update to find out!
Totes Babies Net Worth Shark Tank Update 2025
Stan and Lindsey Valiulis asked for a $100k investment in exchange for 10% equity in their company. This meant they valued their company at $1 million. They made a deal with Lori Greiner for $100k in exchange for 22% equity in their company. This new deal valued their company at approximately $454,545. After the show aired, Totes Babies saw significant growth, increasing their presence in major retail stores. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Totes Babies is about $605,000.
Totes Babies gained a lot of popularity following their Shark Tank appearance. The firm is still operational today. Since appearing on the show, they have undergone a lot of transformation. Totes Babies has introduced new merchandise. These days, they sell phone mounts for cars that fasten to the headrest.
This keeps children occupied while you drive. Products from Totes Babies are currently offered in Walmart and Canadian Best Buy stores. Their products are also available online at Amazon.com. Consumers are incredibly fond of the Totes Babies goods. They claim that it works well for wagons and even for shopping. The business is doing well and expanding as of 2024.
Yes, Totes Babies secured a deal on Shark Tank. They want $100,000 in exchange for 10% of their business. They received a $100,000 deal from Lori Greiner in exchange for 25% stock.
This indicates that she was hoping for a larger stake than what they initially offered. Lori’s proposition was accepted by the founders. They thought she might help in the expansion of their company. It was a significant move for them. They were eager to collaborate with Lori and develop their business.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daniel Lubetzky (Guest | $100,000 for 22% | N/A | N/A |
| Lori Greiner | $100,000 for 25% equity | N/A | yes |
| Kevin O’Leary | out | N/A | N/A |
| Robert Herjavec | $100,000 for 25% equity | teamed up with Daniel jointly proposed $100,000 for 25% equity combined | N/A |
| Mark Cuban | out | N/A | N/A |
Totes Babies Shark Tank Pitch
Stan Valiulis and Lindsey Valiulis are the masterminds behind Totes Babies. Stan is a CEO of a retail store fixture business. He is the Owner and President of Subsource Inc. He has considerable experience in manufacturing. She drew a rough sketch and gave it to her father.
Her father brushed up the sketch and made a prototype using a curtain rod, some canvas, and a staple gun, taking these items from a Home Depot. He thought that there was great potential for this product and worked on it alongside his daughter.
His daughter, Lindsey, is a mother who loves to work and considers her father as a mentor and source of inspiration in her life. They appeared on Shark Tank episode 12 and managed to secure a deal of $100,000 for 25% equity in their company, “Totes Babies,” with Lori Greiner.
The father and daughter duo Stan Valiulis and Lindsey Valiulis enter the Shark Tank, demanding $100,000 for 10% equity in their company. They called their product Totes Babies, which makes shopping convenient for parents. They started their presentation by saying how parents feel it is inconvenient to take their kids shopping.
They fell into a rabbit hole, thinking about whether they needed to focus on babies or groceries. What should they do when they only have room for one in the shopping cart? They present their product, Totes Babies, as a solution. The Tote Babies car seat carrier lets you shop with ease. Their goal is to make shopping with parents fun, safe, and simple.
Stan gave a demonstration where he joined the Tote Babies over the shopping cart, adjusted the arm grip, adjusted the seat belts, and you were good to shop. The sharks were amazed by the product. The Totes Babies work on all sizes of shopping carts and can hold up to 75 pounds.
Kevin thought that the product was innovative. Mark jokingly said that the baby looked like Robert. Lori was curious to know more about them and if they created the product themselves. Lindsey said that she thought of the idea when she had her first son.
Being a new parent, it was quite difficult to get all the shopping completed without having massive anxiety. She discussed the idea with her father and gave him a rough sketch of how she wanted the product to be. He made a fabulous sketch of the product. The prototype was made of an adjustable curtain rod, electrical tape, and drop cloth.
Stan thought that this had the potential to be a real product. He said that he had been working in manufacturing for most of his life. He said he made products for all the big box stores, hardware stores, and more. Getting to know all these manufacturing processes is joyous for Stan.
Daniel asked when they founded the company and how much they made in sales. They launched in August 2018 and made sales of $220,000. They sell each pair for $39.95. The product has a manufacturing cost of $9.90.
Robert asked where they sell their product. Lindsey told Robert that they are selling Totes Babies on Amazon, Buy Baby, Bed Bath and Beyond, and through their website. Robert said that it is a phenomenal idea, and having twins, he understands the need for this product.
They market their product through social media, Facebook ads, Instagram ads, and Amazon marketing. Robert asked how much they had spent on the advertising. Stan said that they have spent $20,000 on marketing. The acquisition cost is 15%.
Lori asked if they were pursuing the business full-time. Lindey replied that she was doing it full-time and that working with her father had been amazing. He had been a mentor to her throughout her life. Having this business, along with being a mother, gives her life a purpose.
Mark Cuban suggested that they should have their product in grocery stores so that they can make more sales. He said that it is not his area of expertise, so for this reason, he is out. Kevin appreciated the father-daughter duo for their credibility. He said he is out because he cannot add value to this business.
Daniel loved the energy and charisma of Stan and Lindsey but thought he would not prove vital to them, so for this reason, he is out. Robert suggested that the grocery business is massive and that capturing a percentage of it would be beneficial to them.
Robert thinks that he can help them with this. He makes an offer of $100,000 for 25% equity in the company. Lori said she could provide the licensing deal with a baby product to them and place an offer of $100,000 for 25% equity in the company.
Daniel came back to give an offer of $100,000 for 22% equity in the company. Robert joined Daniel’s offer, and now they were offering $100,000 for 25% equity in the company. Lori mentioned that you may get more sharks, but they may not be that beneficial to you. The duo accepted Lori’s deal.
What Went Wrong With Totes Babies On Shark Tank?
Even though Totes Babies got a deal it was not easy. A few Sharks weren’t sure about the product. Mark Cuban believed it was difficult to sell. He suggested that they go after grocery businesses. Kevin O’Leary believed he was unable to assist. Despite his love for the founders Daniel Lubetzky did not believe he could be their ideal mate.
The Sharks were concerned about the product’s sales ability. They desired to see an improved future strategy. Stan and Lindsey managed to close their deal in spite of these worries. They refused to allow the doubts to stand in the way of their belief in their product.
Tote Babies Availability
Totes Babies is a seat holder that fits inside a shopping cart. It is designed so that parents can do their shopping conveniently. It is safe, comfortable, convenient, and can be easily fixed with the shopping cart. It can fit shopping carts that range from 15.5 to 25.5 inches and can hold a maximum of 75 lbs in weight.
The design is universal since it has been tested on all the major grocery and retail store shopping carts. They are available on Amazon and their website. There are many 5-star reviews of this product on Amazon. According to some resources, the deal with Lori was never closed.
They came up with other products like phone and tablet mounts, Boogie Bracelet, and more. The products are available at Wal-Mart, Target, Publix, Home Depot, Costco and Best Buy Canada.
Conclusion
Shark Tank was a thrilling ride for Totes Babies. Despite numerous obstacles, they never gave up. Lori Greiner gave them a deal that helped in their expansion. They are still operating and growing today. They are accessible at multiple locations and have just introduced new products. Parental shopping is made easy with Totes Babies. We anticipate far greater achievements from them in the future.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
