Mrs. Goldfarb’s Unreal Deli uses no animals to produce delicious deli meats. This concept is the idea of Jenny Goldfarb. In Season 11 she showcased her plant-based corned beef on Shark Tank. Jenny wanted people to be able to enjoy the deli flavor while eating healthy. In New York, she used to adore corned beef. But she missed it a lot after she switched to veganism.
As a result, she made a far healthier plant-based variation that had the same flavor. She tasted her corned beef for the Sharks on Shark Tank. Everyone said it was excellent. Jenny requested assistance from the Sharks to expand her company. Will the entrepreneur get a deal on Shark Tank? Check out the Unreal Deli update to find out!
Unreal Deli Net Worth Shark Tank Update 2025
Jenny Goldfarb asked for a $100,000 investment in exchange for 10% equity in her company. This meant she valued her company at $1 million. She made a deal with Mark Cuban for $250,000 in exchange for 20% of her company. This new deal valued her company at $1.25 million. After the show aired, Mrs. Goldfarb’s Unreal Deli saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Mrs. Goldfarb’s Unreal Deli is about $2.01 million.
After her appearance on Shark Tank Mrs. Goldfarb’s Unreal Deli expanded significantly. In 2024 the company is still doing very well. More types of plant-based meats such as roasted turkey and steak, are now produced.
Additionally, they began offering readymade sandwiches for sale. Their products are available in Wegman’s, Publix, Whole Foods, and others. Quiznos also sells their products. The company’s annual revenues come to roughly $4 million. Every year Jenny’s dream of producing nutritious deli meats grows.
Yes, Shark Tank gave Mrs. Goldfarb’s Unreal Deli a deal. Jenny requested $100,000 in return for 10% of her business. However, Mark Cuban gave her $250,000 in exchange for 20% of the business.
Jenny believed it was a nice offer so she took it. Since Mark Cuban is a vegetarian so he adored the product. He wanted to assist Jenny in developing her business because he recognized the potential of plant-based meat substitutes.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Daymond John | Out | N/A | N/A |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $100,000 for 20% equity | N/A | N/A |
| Anne Wojcicki (guest shark) | Out | N/A | N/A |
| Mark Cuban | $250,000 for 20% equity | N/A | Yes |
Unreal Deli Shark Tank pitch
Mrs. Goldfarb’s Unreal Deli was founded by Jenny Goldfarb because she missed eating corned beef sandwiches. She was no longer able to appreciate deli meats when she went vegan. She made her own plant-based corned beef as a result. She made use of nutritious components including chickpeas, beets, and tomatoes.
Making a product that tasted like actual corned beef was challenging. But she made it happen after a lot of effort. She began selling her goods in delis all around the city of Los Angeles. She then appeared on Shark Tank in an attempt to grow her business.
Jenny was ecstatic when she arrived at Shark Tank. She talked about how going vegan made her miss deli meats. She then sampled her plant-based corned beef for the Sharks. Everyone claimed it tasted fantastic. Jenny informed them that some Los Angeles delis already carried her product.
She added that chain restaurants and Whole Foods were interested in purchasing her product. Jenny clarified that the cost of producing one pound of plant-based beef was $3.80. She charges $8 to $10 a pound for it. She requested $100,000 from the Sharks to expand her company.
Jenny’s product raised a lot of questions for the Sharks. They were curious about its flavor and how she prepared it. They also asked about her sales figures and production costs. Her corned beef tasted exactly like the real thing, according to Jenny.
She informed the Sharks that six delis were already selling her goods. She also had agreements with large eateries like Whole Foods. Her profit margins were of interest to the Sharks. Jenny clarified that since it was less expensive to make than to sell, she was turning a healthy profit.
The person who showed the greatest interest in Jenny’s product was Mark Cuban. He appreciated that she was producing increasingly popular plant-based deli meats. As a vegetarian himself he claimed to have faith in the product. In exchange for 20% of the business, he offered her $250,000. Although it was less than Mark’s, Kevin O’Leary also made an offer.
Jenny decided on Mark Cuban’s offer because she believed it would accelerate the growth of her company. Jenny has been greatly assisted by Mark Cuban ever since.
What Went Wrong With Unreal Deli On Shark Tank?
Mrs. Goldfarb’s Unreal Deli did not appeal to all of the Sharks. Although Kevin O’Leary made a bid, it was less than Mark’s. Neither Lori Greiner nor Daymond John made any offers. In a market where there are already a lot of plant-based items, they were concerned about how Jenny would expand her company.
They also believed it could be challenging to swiftly expand the number of retailers carrying her product. Jenny struck a wonderful deal with Mark Cuban despite the fact that not all of the Sharks wanted to invest.
Product Availability
A variety of plant-based deli meats are available at Mrs. Goldfarb’s Unreal Deli. Their first offering was corned beef made from plants. It is composed of nutritious components like chickpeas, tomatoes, and beets. Protein and other beneficial nutrients abound in this product. They’ve since expanded their line to include roasted turkey and plant-based steak.
These products are available at supermarkets such as Whole Foods, Publix, Wegman’s, and Ralph’s. They are also available at Quiznos. They can also be viewed online via their website. Each pound of the items sells for about $8 to $10. People may easily find plant-based deli meats at Mrs. Goldfarb’s Unreal Deli.
Conclusion
The Unreal Deli by Mrs. Goldfarb has expanded significantly since its Shark Tank appearance. Jenny was successful with her proposal to make plant-based deli meats. Mark Cuban has helped her transform her ambition into a successful business. These days, her goods may be found in shops and eateries all over the nation.
Customers now have additional options thanks to the company’s latest goods. Which include roasted turkey and plant-based steak. The Unreal Deli by Mrs. Goldfarb is headed for even greater success down the road. Watch this company as it develops new plant-based foods and expands.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
