Brittany Hodak and Kim Kaupe wanted to help super fans. These are people who love their favorite celebrities. They wanted to give fans special items. They noticed there were not enough options for these fans. This is why they created ZinePak.ZinePak worked with famous entertainers. They made unique merchandise for fans. Some of their clients were Miranda Lambert Katy Perry Kiss Brad Paisley and Florida Georgia Line.
Fans could buy exclusive items they could not get anywhere else. Brittany and Kim pitched their business on Shark Tank Season 6. They asked for $725,000 in exchange for 10 percent of the company. The Sharks were impressed with their sales and partnerships. ZinePak had made over $30 million in lifetime revenue. Brittany and Kim had an exclusive deal with Walmart. Will the entrepreneur get a deal on Shark Tank? Check out ZinePak update to find out!
ZinePak (The Superfan Co.) Net Worth Shark Tank Update 2025
Kim Kaupe and Brittany Hodak went on Shark Tank asking for $725,000 for 10% of their company. This meant they thought their business was worth $7,250,000. They made a deal with Robert Herjavec and Lori Greiner for $725,000 for 17.5%, lowering the valuation to $4,142,857. The episode was aired on May 1, 2015. The fan engagement and collectible media company rebranded as The Superfan Company and continues to operate. Using the default 10% yearly growth method, the current net worth of ZinePak is estimated to be around $10–12 million in 2025.
ZinePak is still in business but it has changed. The company has a new name. It is now called Bright Ideas Only. The company continues to help celebrities create special items for fans. It has many celebrity clients.Brittany is no longer with the company. Kim is still running Bright Ideas Only.
The company makes over $3 million in revenue every year. It is still successful. Fans can learn more about the company by visiting the Bright Ideas Only website.
Yes, ZinePak got a deal on Shark Tank. Brittany and Kim asked for $725,000 in exchange for 10 percent equity. Several Sharks were interested. Robert Herjavec and Lori Greiner teamed up to make an offer. The final deal was $725,000 for 17.5 percent equity. Brittany and Kim accepted this deal.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Robert Herjavec | $725,000 for 20% equity | #1 $725,000 in exchange for 14% equity #2 $725,000 for 17.5% equity | Yes to 2nd offer |
| Lori Greiner | $725,000 for 20% equity | #1 $725,000 in exchange for 14% equity #2 $725,000 for 17.5% equity | Yes to 2nd offer |
| Kevin O’Leary | #1 $725,000 for 35% equity #2 $725,000 in exchange for 30% equity | $725,000 in exchange for 14% equity | N/A |
| Daymond John | #1 $725,000 for 30% equity #2 $725,000 in exchange for 25% equity | #1 $725,000 in exchange for 14% equity #2 $725,000 for 20% equity | N/A |
| Mark Cuban | Out | N/A | N/A |
ZinePak (The Superfan Co.) Shark Tank pitch
Brittany Hodak and Kim Kaupe had a shared goal. They wanted to help super fans. Super fans are people who love their favorite celebrities. These fans enjoy collecting items that are special. Brittany and Kim noticed a problem. There were not enough items made for these fans. They wanted to fix this problem. They came up with ZinePak. This company worked with celebrities.
ZinePak created exclusive items for fans. These items were unique. Fans could not find them anywhere else. Building the business was not easy. Brittany and Kim faced challenges. They needed to convince celebrities to work with them. They also had to find ways to make the items. They needed to make sure fans loved the products. Another challenge was selling the products. They had to find stores to carry their items.
They worked hard to build partnerships. They made a deal with Walmart. This helped them sell more items. Brittany and Kim worked as a team. They believed in their idea. They wanted to help fans feel closer to their favorite celebrities.
Brittany and Kim walked into Shark Tank ready to pitch. They introduced themselves and their business. They explained what ZinePak was. It was a company that made exclusive items for fans. They said they worked with many famous celebrities. Their clients included Miranda Lambert, Katy Perry, Kiss Brad, Paisley, and Florida Georgia Line. Fans could buy items that were made just for them.
Brittany and Kim shared their sales numbers. They had made over $30 million in lifetime revenue. They made most of their sales through a deal with Walmart. They were on track to make $4 million that year. They asked the Sharks for $725,000 in exchange for 10 percent of the company.
They said they needed the money to grow. They wanted to work with more celebrities. The Sharks listened carefully. They were impressed by the sales numbers. They wanted to know more about the business.
The Sharks asked many questions about ZinePak. They wanted to understand how the business worked. They asked how ZinePak made money. Brittany and Kim explained that they worked with celebrities. The celebrities paid ZinePak to create the items. The items were then sold to fans. The Sharks wanted to know about the clients. Brittany and Kim said they worked with A-list entertainers.
They named clients like Miranda Lambert Katy Perry and Kiss. The Sharks also asked about sales. Brittany and Kim shared their revenue numbers. They said they had made over $30 million in lifetime sales. They were on track to make $4 million that year. Some Sharks asked about partnerships. Brittany and Kim talked about their deal with Walmart.
This partnership helped them sell their products to more fans. The Sharks wanted to know how ZinePak would grow. Brittany and Kim said they wanted to work with more celebrities. They needed funding to expand.
The Sharks liked ZinePak. They were impressed by the sales numbers. They thought the business had potential. Kevin O’Leary made the first offer. He offered $725,000 in exchange for 35 percent equity. Brittany and Kim thought this was too much equity. Mark Cuban decided not to make an offer. He dropped out. Daymond John made an offer. He offered $725,000 in exchange for 25 percent equity.
Robert Herjavec and Lori Greiner teamed up. They made a joint offer. They offered $725,000 in exchange for 20 percent equity. Brittany and Kim made a counteroffer. They asked for 14 percent equity. Kevin dropped out after hearing the counteroffer. Daymond lowered his equity to 20 percent. Robert and Lori made a final offer. They offered $725,000 in exchange for 17.5 percent equity. Brittany and Kim accepted this offer.
What Went Wrong With ZinePak On Shark Tank?
Nothing went seriously wrong for ZinePak on Shark Tank. The pitch was strong. The Sharks liked the business. They were impressed by the revenue and the Walmart partnership. The only issue was equity. The Sharks wanted more equity than Brittany and Kim were willing to give. This led to some negotiation.
Kevin dropped out because Brittany and Kim did not accept his terms. In the end, Brittany and Kim made a deal with Robert and Lori. This helped ZinePak move forward.
Product Availability
ZinePak created unique products for fans. These products included collectible magazines and other items. Each item was made for a specific celebrity. Fans loved these products because they were special. The products were sold in stores like Walmart.
Fans could also buy them online. This made it easy for fans to find the items they wanted. Today ZinePak is called Bright Ideas Only. The company still makes special products for fans. They work with many celebrities. Fans can visit the Bright Ideas Only website to learn more.
Conclusion
Brittany Hodak and Kim Kaupe started ZinePak to help fans. They wanted to create products that made fans feel special. Their company worked with celebrities to make unique items. They pitched their business on Shark Tank. The Sharks liked the idea. Robert Herjavec and Lori Greiner made a deal with Brittany and Kim. Today the company is called Bright Ideas Only. It is still in business. It continues to help fans connect with their favorite celebrities.

Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.








