In this Shark Tank episode, Raleigh, North Carolina residents Tom Simon and Justin Miller make a pitch for their business, Zookies Cookies. A company called Zookies Cookies produces dog treats that may be baked at home. For 20% of their business, the entrepreneurs are requesting $50,000. Their product contains no added sugar or preservatives and is entirely plant-based and gluten-free. Dog owners might enjoy baking this goodie at home. The product is simple to create and is made with dogs’ health in mind.
The business owners display their love for the cookies by bringing in happy pets. The sharks ask additional questions regarding the product after tasting the cookies. The business owners provide additional information about the product’s operation along with their sales figures. Will the entrepreneur get a deal on Shark Tank? Check out the Zookies Cookies update to find out!
Zookies Cookies Net Worth Shark Tank Update 2025
Tom Simon and Justin Miller asked for a $50k investment in exchange for 20% equity in their company. This meant they valued their company at $250,000. They made a deal with Alli Webb for $50k in exchange for 30% equity in their company. This new deal valued their company at $166,667. After the show aired, Zookies Cookies saw a big increase in website traffic, sales, and social media exposure. With an estimated 10% yearly growth rate (typical business growth), the current net worth of Zookies Cookies is about $5.25 million.
In our Zookies Cookies update research, Zookies Cookies has achieved great success since making its appearance on Shark Tank. The business has expanded since the agreement with Alli Webb. They now make more than $4 million annually. Alli Webb’s assistance allowed the business owners to grow. They concentrated on increasing the product’s availability at retail establishments.
Zookies Cookies is still doing well online and has expanded into new retail locations. They have benefited from Alli Webb’s assistance with branding and commercial growth. The business is still expanding and performing far better than it did before Shark Tank.
In terms of a Zookies Cookies update, On Shark Tank, Zookies Cookies did indeed land a contract. In return for a 20% stake in their company, Justin Miller and Tom Simon were requesting $50,000. The sharks asked a lot of questions concerning the market and the product. Following some negotiations, Alli Webb made them an offer of $50,000 in exchange for a 30% stake in the company.
Her offer was accepted by the business owners. Alli Webb thought she might contribute to the expansion of the company, particularly in the retail and gifting sectors. She contributed her branding expertise as well. After the deal was completed Zookies Cookies expanded. Since its Shark Tank debut, the company has grown and advanced significantly.
| Shark(s) name | Offer & Demand | Counteroffer | Accepted? |
| Alli Webb (Guest Shark) | $50,000 for 30% equity. | N/A | Yes |
| Lori Greiner | Out | N/A | N/A |
| Kevin O’Leary | $50,000 for 33.3% equity | N/A | N/A |
| Robert Herjavec | Out | N/A | N/A |
| Mark Cuban | Out | N/A | N/A |
Zookies Cookies Shark Tank pitch
In order to provide dogs with a tasty and nutritious treat, Justin Miller and Tom Simon came up with the concept for Zookies Cookies. They noticed a problem with the market’s available snacks. A lot of dog treats had chemicals and preservatives that were bad for canines. Tom and Justin sought to create a treat that would appeal to both people and dogs. They also intended to create a product that pet owners could easily make at home.
They developed a basic baking kit that made fresh cookies for dogs with just water. The delicacies were supposed to be baked at home keeping them wholesome and fresh.
Their goal was to provide dog owners with a safe and hygienic choice. It wasn’t easy to start the business. They needed to learn how to use the baking kits. They also needed to come up with a way to sell and package the product. They invested time in creating the product and ensuring that consumers would want to purchase it. They needed to ensure that the substances were both safe for canines and of the highest grade.
They needed to consider the packaging as well. The product’s description and operation are required to be included in the packaging. They had trouble with packaging design in the beginning. Later, a few of the sharks said that the package needed to be more transparent. Tom and Justin were adamant about making the business successful in spite of these obstacles. They put a lot of effort into promoting the product and attracting clients.
During their Shark Tank pitch, Justin Miller and Tom Simon presented Zookies Cookies as an entertaining and nutritious dog treat. They demonstrated the product’s operation to the sharks. They clarified that premium components that were safe for canines were used to make the goodie. Using the product was simple. The customer only needed to add water and bake the dog treats for half an hour.
They also discussed the product’s price and cost. A three-pack of snacks costs $24.99. Each jar of sweets costs $9.99. They had a healthy profit margin because it cost less than two dollars to create a jar. They disclosed their sales figures as well. Zookies Cookies had sold more than forty thousand dollars worth of merchandise in nine months at the time of the pitch.
They used Google Ads Facebook and Instagram to make all of their sales online. They needed assistance to broaden their reach even though they were just beginning to establish themselves. Tom and Justin were searching for a strategic partner to assist them in expanding their company. They needed assistance expanding their customer base and breaking into big-box stores.
The business owners made it apparent that they had more in mind than merely making money. They were looking for a partner that could help them grow the company. They were keen to grow since they believed their product had a lot of promise. They also talked about how the goods may make a wonderful present. Customers purchasing the product as a gift for dog owners accounted for more than half of their sales
When it came to Zookies Cookies the sharks wanted to know more. They enquired about the packaging as one of their first questions. According to Kevin O’Leary, the packaging was confusing. He thought it was difficult to comprehend the nature of the product and how it operated. He recommended that the business owners alter the packaging to make it more understandable.
Robert Herjavec had doubts as well. The fact that the dog treats needed to be cooked at home annoyed him. He believed that baking snacks for dogs would not be popular. He wondered if patrons would be prepared to spend the time baking the delights. He reasoned that people might like pre-made sweets. She believed that there was little room for growth in the dog treat industry because it was already oversaturated. She chose to leave school early. Zookies Cookies in her opinion was not a product that would turn a profit over time.
Neither did Mark Cuban make an offer. The fact that customers had to bake the goodies themselves made him doubt the product’s viability. He believed that most people wouldn’t want to make the effort to bake their pets treats. Justin and Tom were confident in their goods despite the sharks’ misgivings. They clarified that the product was simple to create and that they solely utilized dog-safe components.
They thought their product could make a difference and that the demand for healthy dog treats was expanding. Additionally, they stated that presents accounted for more than half of their revenue. They believed that this demonstrated the product’s potential to be a well-liked present for dog owners.
The sharks provided feedback after hearing the entrepreneurs describe their products and business plans. Kevin O’Leary said that he left because he was not confident in the product’s ability to sell. He didn’t think baking dog treats was necessary. Additionally, Robert Herjavec left because he didn’t believe that anyone would want to make their own dog treats. Lori Greiner chose not to invest because she did not think the product was a good fit for her.
But Alli Webb sensed the company’s potential. She thought she could contribute to the company’s expansion and liked the notion. She thought she could assist the product get into retail outlets after spotting an opening in the gifting industry. Alli offered to contribute $50,000 in exchange for a 30% stake in the business.
Tom and Justin were pleased with the offer. They agreed to Alli Webb’s terms. They believed that Alli’s retail industry ties and branding skills would aid in their growth. They enjoyed her expertise with gifting businesses as well. Alli believed she could accelerate Zookie Cookies’ growth and reach a wider audience.
Alli’s proposal was an enormous shift for the business owners. They believed Alli might assist them in reaching their objectives, and they had been searching for a strategic partner. Zookies Cookies has grown and expanded with her assistance.
What Went Wrong With Zookies Cookies on Shark Tank?
The product did not pique the curiosity of every shark. Some people thought it was impractical to bake goodies for dogs. Both Mark Cuban and Robert Herjavec believed that consumers would not want to prepare the sweets themselves. They thought that consumers favored pre-made goods. Kevin O’Leary thought the product wouldn’t sell and didn’t like the idea either. Lori Greiner believed that the market had insufficient potential.
It was difficult for the entrepreneurs to persuade every shark to invest. But Alli Webb thought the product was unique. She was aware of the possibilities and supported the entrepreneurs’ ambitions. Alli Webb was able to sign a contract with Zookies Cookies in spite of the other sharks’ worries.
Product Availability
On their website, Zookies Cookies may now be purchased. Customers can use the product to manufacture dog treats at home by using the baking kit that is offered. The mix is available from the firm in both single jars and three-packs. A few retail locations also sell Zookies Cookies. Since their Shark Tank appearance, the company has opened more retail outlets.
Both their website and Amazon offer the goods for sale online. An individual jar costs 9.99 dollars, while a three-pack costs $24.99. The business keeps growing and reaching a wider audience.
Conclusion
Zookies Cookies began as a tiny business with a huge concept. Tom and Justin wanted to produce a simple, healthy dog treat that could be made at home. Although packaging and persuading the sharks were difficult, they managed to land a deal with Alli Webb. Zookies Cookies has expanded dramatically since making an appearance on Shark Tank. The business has grown and is still doing well thanks to Alli Webb.
Zookies Cookies appears to have a bright future as they expand their clientele and build their business.
Hi, I’m Laiba Khurram, a BBA student specializing in Marketing at FAST NUCES ISB. My background includes experience in finance, marketing, and event coordination. My skills include teamwork, time management, and Microsoft tools. Watching Shark Tank has always inspired me, as I admire the innovative pitches and entrepreneurial spirit showcased on the show. This passion drives my approach to finding creative solutions and understanding market dynamics. Read more About me.
